Magazine album adverts

1. Magazine
Album Adverts

2. What are they designed to do?
• The job of a magazine advert for an album
is to ensure the important information
about the album gets to as many people
as possible. It is important to get the
conventions right and aim the advert at the
right audience or the advertising will be
ineffective.

3. Functions of the magazine
advert…
Promote the music artist
Promote the album
Sell the song
Catch peoples attention

4. Conventions of the magazine
advert…
Name of the artist
Name of the album
Main Image
Logo and Record label logo
Release date
Artist and Label websites

5. Name of the artist…
• Its very rare that there wont be the artists
name on the magazine advert due to its
main purpose being to promote the artist.

6. Name of the album…
• Similar to the name of
the artist, the name of
the album will be
displayed boldly on the
magazine adverts again
to promote
• the album.

7. Main Image…
• The main image will usually be the same
as the album cover to ensure continuity,
brand identity and to further promote the
digipack.

8. Logo and Record Label Logo…
• Some artists have a specific logo or symbol
they use throughout their products for
example, Rhianna uses the letter ‘R’ which
is instantly recognizable as Rhianna. ACDC
also have a specific logo featuring a
lightening bolt between the AC and the DC.
• The record label that the artist belongs to
will have its logo on the bottom and is also
fairly small compared to everything else.

9. Release date…
• The release date of the
album will always be on
the magazine advert
because that is its main
purpose; to inform
audiences when they
can buy the album. On
the other hand, If there
isn’t a date it may
display “out now”
instead.

10. Artist and Label websites…
• Again, like the record
label, the website of the
record label and the
artist website will be on
the magazine advert,
usually small and are
displayed along the
bottom.