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Conventions of CD
advertising
Name of Artist
Name of Album
Record Label
Logo
Artist website
Artist logo
Main image
Date of release
Name of the Artist
• Advertising the artists name is
the main purpose for the
Digipak advert and it is curtail
that any CD advertisement has
it.
Name of the Album
• Like the artists name, the
album name is also crucial to
have on the advertisement.
The bolder = the more
memorable and eye-catching.
Main Image
• The main image will usually be
on the digipak/album too
ensure that people can identify
with the bands look.
Logo
• There will usually be some kind
of artist logo on the advert.
This acts as something small
and recognisable which is
usually placed on all all of the
artists merchandise.
Artist and Label Website
• The website of the artists and
the record label will usually
feature on the advert at the
bottom in smaller text.
Release Date
• There will always be a date
where the album is released as
it is the main purpose of the
advertisement to inform the
public. If there is not a date it
will say ‘Out Now’.
Reviews
• There will usually be reviews
and ratings from bigger
companies like ‘The rolling
stone’ .
Record Label Logo
• The record label which the
album belongs to will have its
logo on the advert; usually at
the bottom and is fairly small.

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Conventions of cd advertising

  • 2. Name of Artist Name of Album Record Label Logo Artist website Artist logo Main image Date of release
  • 3. Name of the Artist • Advertising the artists name is the main purpose for the Digipak advert and it is curtail that any CD advertisement has it.
  • 4. Name of the Album • Like the artists name, the album name is also crucial to have on the advertisement. The bolder = the more memorable and eye-catching.
  • 5. Main Image • The main image will usually be on the digipak/album too ensure that people can identify with the bands look.
  • 6. Logo • There will usually be some kind of artist logo on the advert. This acts as something small and recognisable which is usually placed on all all of the artists merchandise.
  • 7. Artist and Label Website • The website of the artists and the record label will usually feature on the advert at the bottom in smaller text.
  • 8. Release Date • There will always be a date where the album is released as it is the main purpose of the advertisement to inform the public. If there is not a date it will say ‘Out Now’.
  • 9. Reviews • There will usually be reviews and ratings from bigger companies like ‘The rolling stone’ .
  • 10. Record Label Logo • The record label which the album belongs to will have its logo on the advert; usually at the bottom and is fairly small.