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Design Sprint Workshop
Jill Starett
HELLO
my name is
big idea
enthusiast
design
strategist
design sprint
facilitator jill.starett@freshtilledsoil...
to step away from the problem and get the brain thinking creatively
Brain Recharge
PURPOSE
1. I have given you three piece...
talk do talk
6:00 9:00
Agenda
DS101
A Design Sprint is a flexible design
framework that increases the chances
of making something people want.
What is a Design...
Design Sprint Approach
UNDERSTAND
Clarify and focus on the
problem to solve
DIVERGE
Generate solutions to the
identified p...
Make
Things
People
Want
Make
People
Want
Things
>
Design
Sprint
SCIENTIFIC
METHOD
DESIGN
PROCESS
AGILE
PHILOSOPHY
Rigorous
Experimental
Hypothesis Driven
Continuous Improve...
DESIRABILITY FEASIBILITY PROFITABILITY
we can create
they’ll pay enough for
thi$$$$
DESIGN SPRINTS WORK BEST AT DETERMININ...
BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS
DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND
DOESN’T TELL THE WHOLE STORY
EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION
DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE
MADE BUT ARE USUALLY DESTROYED AFTERWARDS.
When you skip steps or pace it out, insights get shallow,
ideas get dim, and momentum is lost.
FIVE CONSECUTIVE DAYS ALLOW...
Who should be in the room?
The best information comes from
the least likely characters.
ORGANIZATIONAL DIVERSITY IS KEY
}
Questions?
(people from the same org. in different teams)
Group into teams of 4
Rules of Conduct
everybody
all voices .
focus (no peeping)
be comfortable
fun .!
Start with Context
We can work with your team to make sure you’ve got enough
information to hit the ground running. Data c...
Southwest Airlines has found that customer satisfaction is
significantly higher on flights leaving from top rated airports l...
Day 1: Understand
Who are you designing for?
What is really know?
What is the problem?
to compose a better understanding of who the stakeholders is and
what compels them
Empathy Mapping
1. As a group, fill in c...
to identify riskiest assumptions to focus on for the remainder of the
design sprint
Assumption Storming
PURPOSE OUTPUT
INS...
ASSUMPTIONSFACTS QUESTIONS
I saw..
I wonder..I think..I know..
to identify riskiest assumptions to focus on for the remainder of the
design sprint
Assumption Storming
PURPOSE OUTPUT
INS...
To determine focus for ideation
Dot Vote
1. Each person gets two dots
2. Use your dots to vote on the most relevant needs
...
JOURNEY MAP
PROBLEM STATEMENT
Day 2: Diverge
How many different
ideas can we create?
Title (H1)
Subtitle (H2)
to further clarify what your users are trying to accomplish
Job Stories
PURPOSE OUTPUT
1. As a group, select a top need fr...
1. Fold a piece of paper into 6 boxes (2 x 3)
2. Draw a different idea of how to solve for your job story in each
box (60 s...
Generate More Ideas
Inspiration
What are your favorite solutions/experiences?
Bi-pass
Is there a way to eliminate the situ...
1. Fold a piece of paper into 6 boxes (2 x 3)
2. Draw a different idea of how to solve for your job story in each
box (60 s...
to determine top ideas for testing
$100 Test
PURPOSE OUTPUT
1. Each participant gets “$100”
2. On your own, invest “$” on ...
STORYBOARDS
Day 3: Converge
Which idea is best to
test?
tough
on
people
*ideas
to visualize individual interpretations of possible solutions
Individual Sketching
PURPOSE OUTPUT
1. Draw a picture of wha...
to receive unfiltered feedback on first draft sketches
Ritual Disscent
PURPOSE OUTPUT
1. Select a participant to present the...
Types of Feedback
REACTIVE DIRECTIVE CRITIQUE
Oh my, that is horrible!
A drunken parakeet could
do better.
That’s great,
I...
Types of Feedback
REACTIVE DIRECTIVE CRITIQUE
You should have…
I would have…
Everyone else
does it like…
Types of Feedback
REACTIVE DIRECTIVE CRITIQUE
If this objective is to
make users consider…
Tell me where you are in
your d...
to receive unfiltered feedback on first draft sketches
Ritual Disscent
PURPOSE OUTPUT
1. Select a participant to present the...
Day 4: Prototype
Create a sharable
version of your idea.
to define how your team will test critical assumptions during the
Test phase
Assumption Matching
PURPOSE OUTPUT
1. Select 3...
PRE-PROTO QUESTIONS
to understand testers’ current habits and pain
points (unbiased)
ACTIONS
tasks you want the user to at...
○ Ask open ended questions; never yes/no.
Would you use this?
Can you tell me a scenario in which you might use this?
What...
to define how your team will test critical assumptions during the
Test phase
Assumption Matching
PURPOSE OUTPUT
1. Select 3...
Types of Prototypes
PHYSICAL DIGITAL SERVICE
Interactive model
Lanscape model
Experience diorama
photo credit: Field Innovation Team
Types of Prototypes
PHYSICAL DIGITAL SERVICE
Paper flip chart
Interactive sketches
Interactive static screens
Video
68
Lo
Hi
Interactive
Fidelity
Hi
Types of Prototypes
PHYSICAL SERVICEDIGITAL
Concept Model
Scenario
Role-Playing
Physical Model
○ Let them describe what they see. DON’T explain.
○ Embrace awkward silence. Let them break before you do.
○ It’s not abou...
Day 5: Test
Get (in)validation.
Volunteer?
CAPTURE HIGHLIGHTS
DETERMINE RESULTS
After the Design Sprint
X ?IT WORKED! INVALIDATED
UNANSWERED
QUESTIONS
First Possible Outcome
Assumptions
Prototype
Test
Learn
X ?VALIDATED
UNANSWERED
QUESTIONS
Second Possible Outcome
IT DOESN’T
WORK?
DON’T PANIC
YOU JUST SAVED TIME, FACE, MONEY
?VALIDATED
UNANSWERED
QUESTIONS
Third Possible Outcome
XINVALIDATED
What is right?
*Who
What is right?
the timing
DESIGN SPRINT DESIGN INTERVALS AGILE DEVELOPMENT
Understand
Diverge
Prototype
Test
Converge
WEEK 1
Refine
Build
Test
WEEK ...
freshtilledsoil.com/blog
Hopes & Fears
Goal & Anti-Goal
Who / Do
Persona Design
User Journey Map
Experience Map
Problem Reframe
Daily Retrospective...
“The wisdom that you get from understanding a
customer’s pain, is never something you need to
backpedal on, it’s never som...
ds@freshtilledsoil.com
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
Design sprint workshop at Fresh Tilled Soil
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Design sprint workshop at Fresh Tilled Soil

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Slides from our Q4 Design Sprint Workshop on 10.19.2017

Published in: Design

Design sprint workshop at Fresh Tilled Soil

  1. 1. Design Sprint Workshop
  2. 2. Jill Starett HELLO my name is big idea enthusiast design strategist design sprint facilitator jill.starett@freshtilledsoil.com
  3. 3. to step away from the problem and get the brain thinking creatively Brain Recharge PURPOSE 1. I have given you three pieces of paper - build the tallest tower in all the land 2. You have 3 minutes 3. Go! INSTRUCTIONS
  4. 4. talk do talk 6:00 9:00 Agenda
  5. 5. DS101
  6. 6. A Design Sprint is a flexible design framework that increases the chances of making something people want. What is a Design Sprint?
  7. 7. Design Sprint Approach UNDERSTAND Clarify and focus on the problem to solve DIVERGE Generate solutions to the identified problem CONVERGE Select which solutions are best to move forward BUILD Create a low-cost prototype to test with potential users TEST Test the prototype with users and debrief ✓ X ?
  8. 8. Make Things People Want Make People Want Things >
  9. 9. Design Sprint SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY Rigorous Experimental Hypothesis Driven Continuous Improvement Collaborative Responsive Human Centered Creative Divergent
  10. 10. DESIRABILITY FEASIBILITY PROFITABILITY we can create they’ll pay enough for thi$$$$ DESIGN SPRINTS WORK BEST AT DETERMINING DESIRABILITY t h i sthis somebody wants
  11. 11. BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS
  12. 12. DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND DOESN’T TELL THE WHOLE STORY
  13. 13. EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION
  14. 14. DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE MADE BUT ARE USUALLY DESTROYED AFTERWARDS.
  15. 15. When you skip steps or pace it out, insights get shallow, ideas get dim, and momentum is lost. FIVE CONSECUTIVE DAYS ALLOWS FOR FOCUS AND DEPTH If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint! * Importance of Time
  16. 16. Who should be in the room? The best information comes from the least likely characters. ORGANIZATIONAL DIVERSITY IS KEY }
  17. 17. Questions?
  18. 18. (people from the same org. in different teams) Group into teams of 4
  19. 19. Rules of Conduct everybody all voices . focus (no peeping) be comfortable fun .!
  20. 20. Start with Context We can work with your team to make sure you’ve got enough information to hit the ground running. Data can be collected from (potential) user interviews and market data. PRE-SPRINT RESEARCH IS IMPORTANT
  21. 21. Southwest Airlines has found that customer satisfaction is significantly higher on flights leaving from top rated airports like Phoenix or Portland. Boston is ranked 18 out of 30 (best to worst). Southwest has hired the fresh tilled soil extension team (you!) to create fresh new ideas for improving the experience of flying out of Boston Logan, from the moment passengers leave their home/ hotel to the moment the plane takes off. Their hypothesis is that if a passenger is already unhappy from the pre-flight experience, it is more difficult for them to achieve high satisfaction rating. Team Challenge
  22. 22. Day 1: Understand
  23. 23. Who are you designing for? What is really know? What is the problem?
  24. 24. to compose a better understanding of who the stakeholders is and what compels them Empathy Mapping 1. As a group, fill in content for the following sections of your empathy map: ○ think (+/-) ○ feel ○ needs PURPOSE OUTPUT INSTRUCTIONS ○ hear ○ smell ○ taste ○ see
  25. 25. to identify riskiest assumptions to focus on for the remainder of the design sprint Assumption Storming PURPOSE OUTPUT INSTRUCTIONS 1. On your own, write down what you know or think you know about the topic (one idea per post-it) 2. Place onto quadrant: importance vs. confidence 3. As a group, discuss overlapping assumptions and placement IMPORTANCE CONFIDENCE
  26. 26. ASSUMPTIONSFACTS QUESTIONS I saw.. I wonder..I think..I know..
  27. 27. to identify riskiest assumptions to focus on for the remainder of the design sprint Assumption Storming PURPOSE OUTPUT INSTRUCTIONS 1. On your own, write down what you know or think you know about the topic (one idea per post-it) 2. Place onto quadrant: importance vs. confidence 3. As a group, discuss overlapping assumptions and placement IMPORTANCE CONFIDENCE
  28. 28. To determine focus for ideation Dot Vote 1. Each person gets two dots 2. Use your dots to vote on the most relevant needs PURPOSE OUTPUT INSTRUCTIONS YOUR VOTE SHOULD NOT BE DRIVEN BY PERSONAL PREFERENCE BUT BY RISKIEST ASSUMPTION
  29. 29. JOURNEY MAP
  30. 30. PROBLEM STATEMENT
  31. 31. Day 2: Diverge
  32. 32. How many different ideas can we create?
  33. 33. Title (H1) Subtitle (H2)
  34. 34. to further clarify what your users are trying to accomplish Job Stories PURPOSE OUTPUT 1. As a group, select a top need from your Empathy Map 2. Fill in the blanks to the statement below to create a job story for your chosen need ○ When ____________, I want to ___________________, so that ______________. INSTRUCTIONS (situation) (motivation or desire) (outcome) WHEN_______ I WANT______ SO THAT____ WHEN_______ I WANT______ SO THAT____ WHEN_______ I WANT______ SO THAT____ WHEN_______ I WANT______ SO THAT____ WHEN_______ I WANT______ SO THAT____ WHEN_______ I WANT______ SO THAT____ WHEN_______ I WANT______ SO THAT____ WHEN_______ I WANT______ SO THAT____
  35. 35. 1. Fold a piece of paper into 6 boxes (2 x 3) 2. Draw a different idea of how to solve for your job story in each box (60 seconds per box!) 3. As a group, share, post on a wall, and note interesting ideas to produce many possible solutions for a single pain point Six-Ups PURPOSE OUTPUT INSTRUCTIONS It doesn't have to be pretty, just get the ideas out in sketches and even a few words. And no screens, we’re not wire framing yet.
  36. 36. Generate More Ideas Inspiration What are your favorite solutions/experiences? Bi-pass Is there a way to eliminate the situation before it happens? Socio Environmental What are some loosely related issues that are underserved? Go To The Impossible How would you use magic to solve this?
  37. 37. 1. Fold a piece of paper into 6 boxes (2 x 3) 2. Draw a different idea of how to solve for your job story in each box (60 seconds per box!) 3. As a group, share, post on a wall, and note interesting ideas to produce many possible solutions for a single pain point Six-Ups PURPOSE OUTPUT INSTRUCTIONS It doesn't have to be pretty, just get the ideas out in sketches and even a few words. And no screens, we’re not wire framing yet.
  38. 38. to determine top ideas for testing $100 Test PURPOSE OUTPUT 1. Each participant gets “$100” 2. On your own, invest “$” on assumptions that are critical and need validation (minimum $5 increments) 3. Tally the “$” totals 4. Determine winning idea INSTRUCTIONS $ $ $ $ $ $ $ $$
  39. 39. STORYBOARDS
  40. 40. Day 3: Converge
  41. 41. Which idea is best to test?
  42. 42. tough on people *ideas
  43. 43. to visualize individual interpretations of possible solutions Individual Sketching PURPOSE OUTPUT 1. Draw a picture of what your version of a possible solution looks like 2. The goal is that others will understand your solution without too much explanation so don’t shy away from providing detail and context INSTRUCTIONS NOW you get to wireframe. Finally!
  44. 44. to receive unfiltered feedback on first draft sketches Ritual Disscent PURPOSE OUTPUT 1. Select a participant to present their sketch (1 minutes only!) ○ No comments or questions from the group 2. Group mates provide critical feedback (2 minutes only!) ○ Presenter turns around and takes notes (listening only - cannot respond) 3. Presenter responds to the group with “Thank You” 4. Repeat until everyone has presented and received feedback INSTRUCTIONS 5 minutes per presenter THEY LIKED… THIS WAS UNCLEAR… THIS COULD USE SOME LOVE…
  45. 45. Types of Feedback REACTIVE DIRECTIVE CRITIQUE Oh my, that is horrible! A drunken parakeet could do better. That’s great, I love it!! It needs more pizazz.
  46. 46. Types of Feedback REACTIVE DIRECTIVE CRITIQUE You should have… I would have… Everyone else does it like…
  47. 47. Types of Feedback REACTIVE DIRECTIVE CRITIQUE If this objective is to make users consider… Tell me where you are in your design process.. ..Isn’t effective because it’ll get lost
  48. 48. to receive unfiltered feedback on first draft sketches Ritual Disscent PURPOSE OUTPUT 1. Select a participant to present their sketch (1 minutes only!) ○ No comments or questions from the group 2. Group mates provide critical feedback (2 minutes only!) ○ Presenter turns around and takes notes (listening only - cannot respond) 3. Presenter responds to the group with “Thank You” 4. Repeat until everyone has presented and received feedback INSTRUCTIONS 5 minutes per presenter THEY LIKED… THIS WAS UNCLEAR… THIS COULD USE SOME LOVE…
  49. 49. Day 4: Prototype
  50. 50. Create a sharable version of your idea.
  51. 51. to define how your team will test critical assumptions during the Test phase Assumption Matching PURPOSE OUTPUT 1. Select 3 relevant assumptions 2. For each define: ○ TEST question/action - how you will test to determine if the assumption is valid or not ○ VALID IF - success criteria that determines if the assumption is valid INSTRUCTIONS 60 minutes ASSUMPTIONS TEST ? VALID IF
  52. 52. PRE-PROTO QUESTIONS to understand testers’ current habits and pain points (unbiased) ACTIONS tasks you want the user to attempt to complete (connected to a feature) POST-PROTO QUESTIONS to understand testers’ impression and applicability of the prototype (wrap-up) 1 2 3
  53. 53. ○ Ask open ended questions; never yes/no. Would you use this? Can you tell me a scenario in which you might use this? What, if anything, might prompt you to use this? How frequently, if ever, do you think you might use this? ○ Keep asking “Why?”. Don’t settle for vague answers. Speaking Principles
  54. 54. to define how your team will test critical assumptions during the Test phase Assumption Matching PURPOSE OUTPUT 1. Select 3 relevant assumptions 2. For each define: ○ TEST question/action - how you will test to determine if the assumption is valid or not ○ VALID IF - success criteria that determines if the assumption is valid INSTRUCTIONS 60 minutes ASSUMPTIONS TEST ? VALID IF
  55. 55. Types of Prototypes PHYSICAL DIGITAL SERVICE Interactive model Lanscape model Experience diorama
  56. 56. photo credit: Field Innovation Team
  57. 57. Types of Prototypes PHYSICAL DIGITAL SERVICE Paper flip chart Interactive sketches Interactive static screens Video
  58. 58. 68 Lo Hi Interactive Fidelity Hi
  59. 59. Types of Prototypes PHYSICAL SERVICEDIGITAL Concept Model Scenario Role-Playing Physical Model
  60. 60. ○ Let them describe what they see. DON’T explain. ○ Embrace awkward silence. Let them break before you do. ○ It’s not about you. This is not a promotional opportunity. ○ Be interested, not interesting. ○ Wear a poker face. Don’t express emotion to responses. Listening Principles
  61. 61. Day 5: Test
  62. 62. Get (in)validation.
  63. 63. Volunteer?
  64. 64. CAPTURE HIGHLIGHTS
  65. 65. DETERMINE RESULTS
  66. 66. After the Design Sprint
  67. 67. X ?IT WORKED! INVALIDATED UNANSWERED QUESTIONS First Possible Outcome
  68. 68. Assumptions Prototype Test Learn
  69. 69. X ?VALIDATED UNANSWERED QUESTIONS Second Possible Outcome IT DOESN’T WORK?
  70. 70. DON’T PANIC YOU JUST SAVED TIME, FACE, MONEY
  71. 71. ?VALIDATED UNANSWERED QUESTIONS Third Possible Outcome XINVALIDATED
  72. 72. What is right? *Who
  73. 73. What is right? the timing
  74. 74. DESIGN SPRINT DESIGN INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  75. 75. freshtilledsoil.com/blog
  76. 76. Hopes & Fears Goal & Anti-Goal Who / Do Persona Design User Journey Map Experience Map Problem Reframe Daily Retrospective Pitch Practice Parking Lot Job-Stories Challenge Map Mind Map Storyboarding Silent Critique Service Blueprint Sprint Debrief {
  77. 77. “The wisdom that you get from understanding a customer’s pain, is never something you need to backpedal on, it’s never something that you pivot on. That’s irrefutable knowledge.” David E. Weekly GOOGLE
  78. 78. ds@freshtilledsoil.com

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