To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
The document is a project report on a study of consumer buying behavior regarding office automation and administration systems for schools and colleges in Mumbai, with a focus on the Digimkey system. It includes an introduction, chapters on the company/organization profile, research methodology, data analysis, suggestions and recommendations, and conclusions. The project was completed to fulfill the requirements for an MBA degree from Savitribai Phule Pune University under the guidance of Dr. Prashant Kalaskar.
Effectiveness of online advertsiment on students in zambia Meshach Chindele
This document is a research report submitted by Meshach Chindele to fulfill the requirements for a Bachelor's degree in Information Technology from Mulungushi University. The report investigates the effectiveness of internet advertising on student behavior in Zambia, using Mulungushi University as a case study. It includes an abstract, literature review, methodology, data collection and analysis sections. The study aims to understand how online advertisements influence students' purchasing decisions and behaviors.
Purpose: the objective of this study is to investigate how the impact of brand image, customer satisfaction,
usefulness, and convenience on trust and customer loyalty. Design/Methodology/Approach: this research is to
examine the factors that affect trust and customer loyalty by using secondary data analysis, archival study
approach. This study has been using three frameworks with combined from previous studies to create and
develop a new conceptual framework. F
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
The document is a project report on a study of consumer buying behavior regarding office automation and administration systems for schools and colleges in Mumbai, with a focus on the Digimkey system. It includes an introduction, chapters on the company/organization profile, research methodology, data analysis, suggestions and recommendations, and conclusions. The project was completed to fulfill the requirements for an MBA degree from Savitribai Phule Pune University under the guidance of Dr. Prashant Kalaskar.
Effectiveness of online advertsiment on students in zambia Meshach Chindele
This document is a research report submitted by Meshach Chindele to fulfill the requirements for a Bachelor's degree in Information Technology from Mulungushi University. The report investigates the effectiveness of internet advertising on student behavior in Zambia, using Mulungushi University as a case study. It includes an abstract, literature review, methodology, data collection and analysis sections. The study aims to understand how online advertisements influence students' purchasing decisions and behaviors.
Purpose: the objective of this study is to investigate how the impact of brand image, customer satisfaction,
usefulness, and convenience on trust and customer loyalty. Design/Methodology/Approach: this research is to
examine the factors that affect trust and customer loyalty by using secondary data analysis, archival study
approach. This study has been using three frameworks with combined from previous studies to create and
develop a new conceptual framework. F
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
The document is a research report submitted to Jiwaji University in Gwalior, India. It examines the impact of advertisements on consumer buying behavior in the laptop industry in the Gwalior region. The report includes an introduction, literature review, research methodology, results, and conclusion sections. It uses a survey methodology with a sample size of 100 respondents to understand how advertisements influence consumer decision making when purchasing laptops.
(9) a study on consumer buying behaviour ppt hari master piecehariharanmasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and preferences for online shopping versus traditional shopping. The study uses surveys of 1000 consumers and statistical analysis methods. Key findings include that awareness of online shopping sites differs based on demographics like gender, age and education. Motivations for online purchases like price, quality and fashion trends also differ based on education levels and gender.
Analytical CRM - Ecommerce analysis of customer behavior to enhance sales Shrikant Samarth
Task: You are required to choose a dataset (or related datasets) in an area of interest suitable for analyzing customer relationships.
Approach: Topic is chosen – Customer behavior Analysis in Ecommerce Industry for Enhancing Sales. Brazilian E-commerce public dataset was downloaded, cleaned and performed multiple regression in SPSS to check the relationship between the dependent variable and multiple independent variables.
Findings: Customer can be retained if the product delivered in time and if there is a delay in the product delivery, it is a duty of a seller to inform the customer for the same. The payment method has proven to be an important parameter to enhance sales over a period of time. analysis suggests on-time delivery, flexibility in payment method and good customer service would help the seller to gain customer trust which would help them to convert more sales.
Tools: IBM SPSS , Excel (pivot tables and charts), Tableau
(9) a study on consumer buying behaviour ppt ah authorsHariharanAmutha1
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It includes the following key points:
- The study explores consumer motivations and preferences for online shopping using a sample of 1,000 respondents.
- Hypotheses test factors like awareness, gender, age, education that influence online shopping behavior and motivations such as price, quality, discounts.
- The methodology involves primary survey data collected through interviews and secondary data from previous studies, articles and the internet.
- Preliminary findings from the percentage analysis show respondents' gender, age, products purchased online and factors influencing purchases.
The document discusses customer satisfaction with BSNL products and services in India. It aims to understand customer preferences for landline and mobile services, ascertain customer satisfaction levels, and suggest guidelines to help BSNL provide better focused services. A questionnaire was designed and primary data was collected through surveys to analyze customer opinions, satisfaction levels for specific services, and brand awareness/loyalty to conclude brand equity. Suggestions include increasing service quality, introducing promotional activities, strengthening advertising, improving availability of SIM cards and broadband speeds, and focusing on value-added plans to attract customers in competitive markets. The conclusion is that BSNL must understand evolving customer expectations to thrive against competitors in the communications industry.
The document discusses customer satisfaction with BSNL products and services in India. It aims to understand customer preferences for landline and mobile services, ascertain customer satisfaction levels, and suggest guidelines to help BSNL provide better focused services. A questionnaire was designed and primary data was collected through surveys to analyze customer opinions, satisfaction levels for specific services, and brand awareness/loyalty to conclude brand equity. Suggestions include increasing service quality, introducing promotional activities, strengthening advertising, improving availability of SIM cards and broadband speeds, and focusing on value-added plans to attract customers in competitive markets. The conclusion is that BSNL must understand evolving customer expectations to excel against competitors in the communications industry.
A Study of Impact of Customer Satisfaction on Online Shoppingijtsrd
Customer satisfaction is considered important for online shopping. Researching what leads to customer satisfaction has become paramount for online businesses. Thus, the goal of this work was to identify the determinants of customer satisfaction in an online context. In this work, the authors proposed a conceptual model of customer satisfaction in an online context, identifying key factors proposed in previous studies, and hypotheses were developed accordingly. Hypotheses were tested using multiple regression analysis based on a sample of 50 online clients. The work found that customer service, website design, and perceptions of security were largely related to customer satisfaction on the internet. Nyamsuren Bayartogtoh | Gantogtoh Tsogtgerel | Ariuntuya Erdenebaatar "A Study of Impact of Customer Satisfaction on Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29710.pdf Paper URL: https://www.ijtsrd.com/management/management-development/29710/a-study-of-impact-of-customer-satisfaction-on-online-shopping/nyamsuren-bayartogtoh
Effect of Online Advertisement In Online Shoppingalexkm123
a project study on effect of online advertisements in online shopping.
How online ads helps online business to make it more effective and reachable by customers.
Brand advocacy of online shopping in bangladeshaman lingkon
This document provides an executive summary and introduction to a research study on brand advocacy of online shopping in Bangladesh. The study aims to understand the factors that influence consumers' brand preferences and loyalty when shopping online. It reviews literature on topics like customer commitment, satisfaction, and the relationship between satisfaction and loyalty. The study uses quantitative research methods like surveys, descriptive analysis of demographic variables, reliability analysis, hypothesis testing, and regression analysis to examine the attitudes of Bangladeshi consumers toward brands and determine the key drivers of brand loyalty in the online shopping context. The goal is to provide insights for online retailers on how to increase sales and meet consumer expectations in the competitive online market.
Research Paper: Consumer Trust and Perceived Risk in B2C E CommerceTanzir Islam
This research paper was created by a group of students of Institute of Business Administration, University of Dhaka as their term paper for the course Research Methods.
Topic of the research paper: Consumer Trust and Perceived Risk in B2C E-commerce
3 ijaems sept-2015-4-mining consumer knowledge from shopping experience a ca...INFOGAIN PUBLICATION
E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
The document provides an overview of the mobile phone industry in India and the company IPhone. It discusses that the Indian mobile phone market is worth 130 million handsets annually, dominated by companies like Nokia, Samsung, and LG. IPhone is one of the leading domestic mobile phone brands in India. It was founded in 1990 and initially distributed computer peripherals before branching into mobile phones. IPhone has launched several innovative phone models in India, such as dual SIM phones and phones with long battery life. The company now has offices across India and internationally and aims to develop new technologies to expand into new markets.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
(9) a study on consumer buying behaviour ppt hari master pieceHariMasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and identify trends. 1000 samples were collected using purposive sampling and analyzed using percentage analysis and Chi-square tests. Key factors examined include awareness of online shopping sites, motivations for purchase like price, quality, and demographics of respondents. Preliminary results found online shopping awareness differed by gender, age, education level and occupation. Motivations for purchase also varied by education level and gender.
The document discusses online shopping and consumer behavior related to online purchases. It begins by defining online shopping as purchasing goods and services directly from sellers over the internet without an intermediary. It notes that online shopping allows consumers to shop from home and purchase a variety of items. However, it also discusses issues with fraudulent activities and fears among consumers. The objectives of the study are to understand consumer satisfaction levels with online purchases and the reasons for purchasing online. It will use a descriptive research methodology with a sample size of 50 respondents selected through convenient sampling to understand consumer behaviors related to online shopping.
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTPOOJA
To understand and estimate the consumer perception and factors affecting their behavior for choosing e-commerce sites.
To know how consumers are evaluating e-commerce sites for their purchases.
To study the barriers those are there in between e-commerce sites and customers.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
A STUDY ON THE CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN CHENNAI CITYSara Alvarez
This document summarizes a study on customer satisfaction with online shopping in Chennai, India. The study used a questionnaire to collect data from 105 respondents with online shopping experience. Statistical analysis was conducted on the data to understand factors influencing online shopping decisions and their effect on satisfaction. The results may help businesses expand or enter the online shopping environment in India. Key factors examined included product categories, quality and availability, delivery speed and methods, pricing and offers, payment options, and website design, information, and usability.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
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The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
The document is a research report submitted to Jiwaji University in Gwalior, India. It examines the impact of advertisements on consumer buying behavior in the laptop industry in the Gwalior region. The report includes an introduction, literature review, research methodology, results, and conclusion sections. It uses a survey methodology with a sample size of 100 respondents to understand how advertisements influence consumer decision making when purchasing laptops.
(9) a study on consumer buying behaviour ppt hari master piecehariharanmasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and preferences for online shopping versus traditional shopping. The study uses surveys of 1000 consumers and statistical analysis methods. Key findings include that awareness of online shopping sites differs based on demographics like gender, age and education. Motivations for online purchases like price, quality and fashion trends also differ based on education levels and gender.
Analytical CRM - Ecommerce analysis of customer behavior to enhance sales Shrikant Samarth
Task: You are required to choose a dataset (or related datasets) in an area of interest suitable for analyzing customer relationships.
Approach: Topic is chosen – Customer behavior Analysis in Ecommerce Industry for Enhancing Sales. Brazilian E-commerce public dataset was downloaded, cleaned and performed multiple regression in SPSS to check the relationship between the dependent variable and multiple independent variables.
Findings: Customer can be retained if the product delivered in time and if there is a delay in the product delivery, it is a duty of a seller to inform the customer for the same. The payment method has proven to be an important parameter to enhance sales over a period of time. analysis suggests on-time delivery, flexibility in payment method and good customer service would help the seller to gain customer trust which would help them to convert more sales.
Tools: IBM SPSS , Excel (pivot tables and charts), Tableau
(9) a study on consumer buying behaviour ppt ah authorsHariharanAmutha1
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It includes the following key points:
- The study explores consumer motivations and preferences for online shopping using a sample of 1,000 respondents.
- Hypotheses test factors like awareness, gender, age, education that influence online shopping behavior and motivations such as price, quality, discounts.
- The methodology involves primary survey data collected through interviews and secondary data from previous studies, articles and the internet.
- Preliminary findings from the percentage analysis show respondents' gender, age, products purchased online and factors influencing purchases.
The document discusses customer satisfaction with BSNL products and services in India. It aims to understand customer preferences for landline and mobile services, ascertain customer satisfaction levels, and suggest guidelines to help BSNL provide better focused services. A questionnaire was designed and primary data was collected through surveys to analyze customer opinions, satisfaction levels for specific services, and brand awareness/loyalty to conclude brand equity. Suggestions include increasing service quality, introducing promotional activities, strengthening advertising, improving availability of SIM cards and broadband speeds, and focusing on value-added plans to attract customers in competitive markets. The conclusion is that BSNL must understand evolving customer expectations to thrive against competitors in the communications industry.
The document discusses customer satisfaction with BSNL products and services in India. It aims to understand customer preferences for landline and mobile services, ascertain customer satisfaction levels, and suggest guidelines to help BSNL provide better focused services. A questionnaire was designed and primary data was collected through surveys to analyze customer opinions, satisfaction levels for specific services, and brand awareness/loyalty to conclude brand equity. Suggestions include increasing service quality, introducing promotional activities, strengthening advertising, improving availability of SIM cards and broadband speeds, and focusing on value-added plans to attract customers in competitive markets. The conclusion is that BSNL must understand evolving customer expectations to excel against competitors in the communications industry.
A Study of Impact of Customer Satisfaction on Online Shoppingijtsrd
Customer satisfaction is considered important for online shopping. Researching what leads to customer satisfaction has become paramount for online businesses. Thus, the goal of this work was to identify the determinants of customer satisfaction in an online context. In this work, the authors proposed a conceptual model of customer satisfaction in an online context, identifying key factors proposed in previous studies, and hypotheses were developed accordingly. Hypotheses were tested using multiple regression analysis based on a sample of 50 online clients. The work found that customer service, website design, and perceptions of security were largely related to customer satisfaction on the internet. Nyamsuren Bayartogtoh | Gantogtoh Tsogtgerel | Ariuntuya Erdenebaatar "A Study of Impact of Customer Satisfaction on Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29710.pdf Paper URL: https://www.ijtsrd.com/management/management-development/29710/a-study-of-impact-of-customer-satisfaction-on-online-shopping/nyamsuren-bayartogtoh
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Brand advocacy of online shopping in bangladeshaman lingkon
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This research paper was created by a group of students of Institute of Business Administration, University of Dhaka as their term paper for the course Research Methods.
Topic of the research paper: Consumer Trust and Perceived Risk in B2C E-commerce
3 ijaems sept-2015-4-mining consumer knowledge from shopping experience a ca...INFOGAIN PUBLICATION
E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
The document provides an overview of the mobile phone industry in India and the company IPhone. It discusses that the Indian mobile phone market is worth 130 million handsets annually, dominated by companies like Nokia, Samsung, and LG. IPhone is one of the leading domestic mobile phone brands in India. It was founded in 1990 and initially distributed computer peripherals before branching into mobile phones. IPhone has launched several innovative phone models in India, such as dual SIM phones and phones with long battery life. The company now has offices across India and internationally and aims to develop new technologies to expand into new markets.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
(9) a study on consumer buying behaviour ppt hari master pieceHariMasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and identify trends. 1000 samples were collected using purposive sampling and analyzed using percentage analysis and Chi-square tests. Key factors examined include awareness of online shopping sites, motivations for purchase like price, quality, and demographics of respondents. Preliminary results found online shopping awareness differed by gender, age, education level and occupation. Motivations for purchase also varied by education level and gender.
The document discusses online shopping and consumer behavior related to online purchases. It begins by defining online shopping as purchasing goods and services directly from sellers over the internet without an intermediary. It notes that online shopping allows consumers to shop from home and purchase a variety of items. However, it also discusses issues with fraudulent activities and fears among consumers. The objectives of the study are to understand consumer satisfaction levels with online purchases and the reasons for purchasing online. It will use a descriptive research methodology with a sample size of 50 respondents selected through convenient sampling to understand consumer behaviors related to online shopping.
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTPOOJA
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Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
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A case study on customer satisfaction towards First cry products.
1. PROJECT REPORT
(Submitted for Degree of B.Com Honours [CBCS] under the University of Calcutta)
TITLE OF THE PROJECT:
E-COMMERCE -A CASE STUDY ON FIRSTCRY.
SUBMITTED BY:
NAME-MANTASHA NAAZ
C.U REGISTRATION NO- 315-1211-0136-21
C.U ROLL NO- 211315-11-0041
NAME OF THE COLLEGE- THE HERITAGE COLLEGE.
SUPERVISED BY: PROFESSOR NILIMA AGARWAL
YEAR OF SUBMISSION – MAY 2024
2. STUDENT’S DECLARATION
I hereby declare that the project work with the title “E-
commerce “, A case study on First Cry, submitted by me
for the partial fulfilment of the degree of BCom
Honours under the University of Calcutta is my original
work and has not been submitted earlier to any other
University/Institution for the fulfilment of the
requirement for any course of study. I also declare that
no chapter of this manuscript in whole or in part has
been incorporated in this report from any earlier work
done by others or by me. However, extracts of any
literature which has been used for this report has been
duly acknowledged providing details of such literature
in the references.
NAME: MANTASHA NAAZ
C.U REGISTRATION NO: 315-1211-0136-21
C.U ROLL NO: 211315-11-0041
4. 1.1 BACKGROUND OF THE STUDY
Innovation has become the key rationale behind any
business success today. Baby care market is still
untouched and niche. Firstcry.com has bridged the
demand and supply gap in baby care market, through
shifting scurry brick and mortar stores to click and
purchase model, which is conceptualised as an
innovative business strategy. Primarily due to the
exponential growth of E-commerce in India, the
company has made the balance between online and
offline stores to attract more customers.
5. Integration and synergy between click and brick model
cover overall market: Tier I by click model and Tier II/
Tier III by franchisee brick stores. Establishing the
common pricing system for both click and brick model
makes this more acceptable to customers towards both
spaces. This study is intended to conduct a case study
on Firstcry.com. The study provides a detailed view of
company’s foundation concept, integration of click and
brick, innovative pricing and franchisee model and
market coverage strategy. Primary and Secondary data
sources are used to get in-depth knowledge of the case.
The results show that The Increase in per capita income
has made towns a desirable market. Captioning of all
types of cities has given Firstcry.com a wide recognition
and revenue growth.
While studying at IIM Ahmedabad as a skilled
entrepreneur, he discovered that the products available
on the Indian market did not meet his newborn baby's
demands. As a result, he bought most of his childcare
items on business trips
abroad. He left Brain visa in 2009 and began a new firm.
Maheshwari started an informative site for expectant
parents and new moms. In 2010, she teamed up with
Amitava Saha to create a ground-breaking website that
allows parents and expecting couples to give their
children the best possible start in life from the comfort
of their homes.
6. They are a young and vibrant company with a
passionate team about their work and committed to
First cry’s cause. They have some of the brightest minds
in the industry working with us and are proud of the
culture that we have built.
They are currently present in India, Malaysia, UAE, and
Saudi Arabia. They are rapidly expanding our footprint
to other countries, as their goal is to be present in every
country where there are new parents.
1.2 NEED/ SIGNIFICANCE OF THE STUDY.
To get suggestions from public for improvement.
To achieve overall satisfaction of the customer.
To retain the existing customers.
To maintain good relationship with the customers.
7. 1.3 LITERATURE REVIEW
♦ Rushant Singh (2014), in his study on Consumer ‘s
Buying Behaviour Towards Online Shopping, the
main aim of study was to examine and analyse the
consumer ‘s buying behaviour pattern towards
online shopping in Lucknow. The research is based
on both primary data and secondary data. The total
sample sizes of 40 were collected through a
questionnaire by using a convenient sampling
method, the outcome of the study is the greatest
number of users are happy with online shopping
and mainly interested in buying online apparel.
♦ Chirag Parmar, (2015), The main objective of the
research is to study, especially the major option for
payments in online shopping. There are several
Payment options in online purchasing such as
credit card, debit card, cash on delivery or
EMI option, gift voucher or wallet.
To this end, a survey was conducted, and the 120
questionnaires were distributed among the people
of different markets and the public in Bikaner. The
replies have been analysed by table analysis. The
results of the study reveal that on-
8. line shoppers in India are significantly affected by
various payment options, which are described
above.
♦ Mohammad Toufiq Rahman (2015)indicated that
online shoppers are variety lovers, but at the same
time, they are also cautious about the price and
time that they spent shopping. Online shopping
saves time comparing to a traditional
retail store. Maximum respondent relies on price
and their own experience as the basis of the
quality judgment of items in online shopping. So
far as payment options are concerned, online
shopping offers different payment options like cash
on delivery or payment through internet banking
or payment by debit card or credit card etc. But
most of the buyers preferred cash on delivery
facility.
♦ Anderson, E. W., Fornell, C., & Mazvancheryl, S. K.
(2004). Customer satisfaction and shareholder
value. Journal of Marketing, 68(4), 172-185: This
research paper explores the relationship
between customer satisfaction and shareholder
value, which may provide insights into the
importance of customer satisfaction for First Cry.
9. ♦ Khosla and Kumar (2017) in their report coined
that some of the trends are expected to come in
near future in E-Commerce can be growth in
omnichannel, niche businesses, merges and
acquisitions, trapping more rural markets, rise in
internet marketing, focus on services, rise in digital
payment modes, better infrastructure and supply
chain management.
♦ Nanehkaran, Y.A. (2013) stated that electronic
commerce is a powerful process that has
fundamentally changed the current human life. It
is one of the main criteria of revolution of
Information technology and communication in the
field of economy.
♦ Zeithaml, V. A., Bitner, M. J., & Gremler, D. D.
(2006) discusses service marketing strategies,
including managing customer satisfaction, which is
applicable to retail environments like First Cry.
10. 1.4- OBJECTIVES.
To analyse the needs and expectations of the
customers.
To study the opinion of the customer regarding the
price.
To determine the performance of the salesperson in
the store.
11. 1.5 RESEARCH METHODOLOGY.
I selected Descriptive Research Design for my project
“E-Commerce: A study on First Cry”. The main goal of
this of Research is to describe the data and
characteristics about what is being studied. The idea
behind this type of research is to study frequencies,
averages, and uses surveys and panel.
12. SOURCE OF DATA COLLECTION:
The sources of information are generally divided into
documentary and file sources. For collection of data in
this study, both documentary and field source were
made use of. The sources of information essentially
primarily, where the questionnaire was administered to
the respondents and discussion with the other
department personnel. The secondary source of
information consisted of relevant documents,
publications and reports pertaining to the company.
Primary Data:
Those data are collected in the first time and has a
direct connection with the respondents is called
primary data. This data was collected using
questionnaire. A questionnaire is a reformulated
written set of questions to which respondents record
their answers. The mode of my data collection is
primary data and in the form of questionnaire.
13. Secondary data:
Those data which are collected in the mode of
magazine, journals and websites are called secondary
data.
Sample size:
The number of individuals included in the finite sample
is called the size of the sample or sample size. The
sample size of the study is 30.
Tools used for data analysis:
The data collected was tabulated and analysed with the
help of-
1)PERCENTAGE ANALYSIS:
Percentage analysis is used to determine the
relationship between two or more series. In this
method, the data obtained are tabulated. The table
consists of the options given for the questions, number
of respondents for each option and the percentage of
respondents for each option among the whole sample
size. The percentage method is used to know the
accurate percentage of the data we took.
14. The following formula was used:
Percentage of the respondents = No. of favourable X
100
Total No. of respondents
1.6 LIMITATIONS
The major limitation of this study was:
Due to lack of time, unable to collect more
information from the customers.
Some customers are afraid to give information.
The whole population cannot be studied due to
selection of limited samples.
16. 2.1 DEFINITION OF E-COMMERCE
The term Electronic Commerce or E-commerce is
defined as any sort of business transaction that
involves the transfer of information through the
internet. It means using the Internet and the web for
business transactions and/or commercial transactions,
which typically involve the exchange of value (e.g.,
money) across organisational or individual boundaries
in return for products and services. Thus, it covers a
variety of business activities which use internet as
platform for either information exchange or monetary
transaction or both at times.
The
World Trade Organisation defines E-commerce as, "E-
commerce is the production, distribution, marketing,
sales or delivery of goods and services by electronic
means." According to The Organisation for Economic
Co-operation and Development (OECD) E-commerce
means "commercial transactions, involving both
organisations and individuals, that are based upon the
processing and transmission of digitised data, including
text, sound and visuals images and that are carried out
over open networks (like, the internet)
or closed networks (like, AOL or Mintel) that have
gateway onto an open network."
17. EXAMPLES OF E-COMMERCE:
Retail: The sale of products directly to
consumers (without any intermediary) via
AMAZON, FLIPKART, SNAPDEAL etc.
Dropshipping: The sale of products that are
manufactured and shipped to consumers
through a third party via WAYFAIR etc.
Digital products: Downloadable items like
templates, courses, e-books, software, or
media that must be purchased for use. Kendle,
wordpress.org, filehippo.com etc.
Wholesale: Products sold in bulk. Wholesale
products are usually sold to a retailer, who
then sells the products to consumers via
INDIAMART etc.
Services: These are skills like coaching,
writing, influencer marketing, etc., that are
purchased and paid for online i.e. brainly.in,
vedantu.com, unacademy.com etc.
2.2 FEATURES OF E-COMMERCE
18. E-commerce is a business model or a larger business
model that allows companies or individuals through
the electronic network. E-Commerce has certain key
features which are
explained as follows: -
Technology-Enabled: Traditional commerce is
taking place since times immemorial, but
E-commerce is result of integration of digital
technology with business processes and
commercial transactions. The technological
foundations of E-commerce are internet,
WWW and various protocols
Technology Mediated: In E-commerce buyers and
sellers meet in cyber space rather than physical
place. Hence E-commerce does not involve face to
face contact.
Universality: Buying and selling take place through
websites in E-Commerce. The websites can be
accessed from anywhere around the globe at any
time therefore it possesses the feature of
universality.
Intercommunication: E-commerce technology
ensures two-way communications between buyer
and seller. On one hand by using E-commerce firms
19. can communicate with customers through E-
commerce enabled websites. On the other end,
customers can also fill order forms, feedback forms
and can communicate with business operating
firms.
Delivery Of Information: E-commerce serves as
the best channel of communication. E-commerce
technologies ensure speedy delivery of
information at very low cost and considerably
increase information density as well.
Electronic Completion of Business Processes:
By using E- commerce we can perform business
transactions like accounting and inventory through
computers at global level.
Inter-Disciplinary in Nature: Implementation of E-
Commerce needs a lot of knowledge of
managerial, technological, social and legal issues.
Besides this, understanding of consumer
behaviour, marketing tools and financial aspects is
as crucial as designing interactive E- Commerce
websites.
2.3 MODELS OF E-COMMERCE
20. E-Commerce or Electronics Commerce business models
can generally be categorised in the following
categories: -
1. Business - to - Business (B2B): Website
following B2B business model sells its product to an
intermediate buyer who then
sells the product to the final customer. For
Sells example, a wholesaler places an order from a
company's website and after receiving the
Customer consignment sells the product to final
customer who comes to buy the product at
wholesaler's retail outlet. Example- Alibaba,
India Mart, Trade India etc.
2. Business - to - Consumer(B2C): Website following
B2C business model sells its product directly to a
customer. A customer can view products shown on the
website of business organisation. The customer can
choose a product and order the same.
Website will send a notification to the
Customer business organisation via email and
organisation will dispatch the product/goods
to the customer. Example- Amazon, Snapdeal, Flipkart
etc.
3. Consumer - to - Consumer (C2C): Website following
C2C business model helps consumer to sell their assets
like residential property, cars, motorcycles etc. or rent a
21. room by publishing their information on the website.
Website may or may not charge the consumer for its
services. Another consumer may opt to buy the
product of the first customer by viewing the
post/advertisement
on the website. Example- OLX, Kaftly etc.
4. Consumer - to - Business (C2B): In this model, a
consumer approaches website showing multiple
business organisations for a particular service.
Consumer places an estimate of amount he wants to
spend for a particular service. For example, comparison
of interest rates of personal loan/car loan
provided by various banks via website. Business
organisation, who fulfils the consumer's requirement
within specified budget approaches the customer and
provides its services.
Example- Monster.com, TimesJobs.com etc.
5. Business - to - Government (B2G): B2G model is a
variant of B2B model. Such websites are used by
government to trade and exchange information with
various business organisations.
For example: Senseware, Mark43.
6. Government - to - Business (G2B): Government uses
B2G model website to approach business
22. organisations. Such websites support auctions, tenders
and application submission functionalities.
7. Government - to - Citizen (G2C): Government uses
G2C model website to approach citizen in general. Such
websites support auctions of vehicles, machinery or
any other material. Such website also provides services
like registration for birth, marriage or death
certificates. Main objectives of G2C website are to
reduce average time for fulfilling people requests for
various government services.
23. 2.4 ADVANTAGES OF E-COMMERCE
There is no doubt that E-commerce has digitally
enabled commercial transactions among organisations
and individuals. It provides the following main
advantages to the society:
Convenience: Customers can order products or
services 24 hours a day wherever they
are.
Information: Customers can find reams of
comparative information about companies,
products, competitors and prices without leaving
their office or home.
Fewer Hassle: Customers don't have to face
salespeople or open themselves up to persuasion
and emotional factors, they also don't have to wait
in line.
Quick Adjustment to Market Conditions by
Marketers: Companies can quickly add products to
their offering and change prices and descriptions.
24. Lower Cost: Online Marketers avoid the expense of
maintaining a store and the costs of rent,
insurance and utilities. They can produce digital
catalogues for much less cost than the cost of
printing and mailing paper catalogues.
Audience Sizing: Online Marketers can learn how
many people visited their web site and how many
of them shopped at particular places on the site.
This information can help them improve offers and
advertisements.
Online Marketing: It is easy affordable by small
firms, who otherwise would not have been able to
advertise in the print or broad cost media.
Large and Medium: These companies have
designed their own websites to automate
corporate purchasing. The high cost on invoices
and purchase order copies including time are
saved a great deal due to E-commerce and Internet
phase.
No reach limitations: A seller with a physical store
may only be able to reach a certain number of
buyers. Whereas, through E-commerce sellers can
25. deliver to the customers' homes but there can be
distance limitations. Several e-commerce
marketplaces have their own logistics and delivery
system.
Product and price comparison: In E-commerce,
sellers can compare the products using tools or on
their own. This gives them a good idea of product
alternatives available, the standard rates, if a
product need is unfulfilled
26. 2.5 DISADVANTAGES OF E-COMMERCE
Though e-commerce offers many advantages to
customers, business, society and nation, there are still
some areas of concern that need to be addressed. The
following are some
of the limitations or disadvantages of e-commerce:
Security: The biggest drawback of E-commerce is
the issue of security. People fear to provide
personal and financial information, even though
several improvements have been made in relation
to data encryption. Certain websites do not have
capabilities to conduct authentic transactions. Fear
of providing credit card information and risk of
identity limit the growth of E-commerce
Lack of privacy: Many websites do not have high
encryption for secure online transaction or to
protect online identity. Some websites illegally
collect statistics on consumers without their
permission. Lack of privacy discourages people to
use internet for conducting commercial
transactions.
Fear: People fear to operate in a paperless and
faceless electronic world. This aspect makes
people to opt physical stores for purchases.
27. Product suitability: People have to rely on
electronic images to purchase products.
Sometimes, when the products are delivered, the
product may not match with electronic images.
Finally, it may not suit the needs of the buyers. The
lack of "touch and feel' prevent people from online
shopping.
Legal issues: The cyber laws that govern the e-
commerce transactions are not very clear and vary
from country to country. These legal issues prevent
people from entering into electronic contracts.
Huge technological cost: It is difficult to merge
electronic business with traditional business.
Technological infrastructure may be expensive and
huge cost has to be incurred to keep pace with
ever changing technology. It is necessary to
allocate more funds for technological
advancement to remain competitive in the
electronic world.
29. 3.1 DATA PRESENTATION, ANALYSIS AND
INTERPRETATION.
This chapter shows the presentation and analysis of
primary data collected through a survey among 50
respondents by the means of questionnaire to get a
sample opinion of customers who patronise the
services of E-commerce. And based on the answers
received from annexed questionnaire the following
analysis has been made and the final data
interpretation is done.
3.1.1 GENDER-WISE RESPONDENTS:
TABLE-1
SERIAL NO. GENDER NO. OF
RESPONDEN
TS.
PERCENTAGE
OF
RESPONDEN
TS.
1 MALE 23 46
2 FEMALE 27 54
TOTAL 50 100
(SOURCE: PRIMARY DATA)
30. 1. Age groups of samplings.
Particular Percent
Below 20 35%
20-30 35%
30-40 26%
40 and Above 4%
Interpretation-:
Above Figure Show That 35% Responded Are below
20 years old, 35% responded are between 20-30 years
old, 26% responded are between 30–40-year-old, and
4% responded are between 40 and above.
31. 2.Division of gender in samplings.
Particular Percent
Male 54%
Female 46%
Interpretation:
The above chart has shown the number of male
samplings i.e.54% and rest 46% is female samplings.
32. 3.What method of shopping do you prefer?
Particular Percent
Online Shopping 58%
Offline Shopping 42%
Interpretation: The above graph shows what shopping
methods do people prefer between online shopping
and offline shopping there are some people who prefer
both the method. the above data shows that 58% of
people like online shopping and 42% of people like
offline.
33. 4. Do you consider Advertisement as source of
information regarding to our product?
Particular Percent
Yes 60%
NO 40%
Interpretation: From above information 60% of the
people consider advertisement as a source of
information regarding to our product while 40% do
not.
34. 5. How was the Product?
Particular Percent
Good 30%
Better 30%
Best 40%
Interpretation:
Customer perception varies while using First cry, most
of the surveys 40% are looking of the best featured
product value, while 30% expect the product to be
good and the rest 30% feels that the product quality
can be improvised or be better.
35. 6. How was the packing?
Particular Percent
Good 60%
Better 40%
Interpretation:
This chart shows 60% of the people feel the packing
was good. While the other 40% feel the packing of the
product may be better.
36. 7. Is your Product delivered on time?
Particular Product
Yes 64%
No 36%
Interpretation-:
This graph shows that 64% of people are satisfied as
their product is timely delivered. 36% of the people
are dissatisfied as there may be delay in the delivery
of their product, due to shipping or courier services
issues.
37. 8. Would you recommend First cry to your friends or
relative?
Particular Product
Yes 70%
No 30%
Interpretation:
This chart shows that people shop both online and
offline. The percentage of people visit this store is
higher and which is Yes 70% and No 30% of people
likely to shop occasionally.
38. 9. How was the customer service executive
behaviour?
Particular Percent
Polite 75%
Rude 25%
Interpretation-:
75% of the respondent says that they are satisfied
with the customer service executive behaviour it is
only 25% of the respondent says that they don't find
customer service executive behaviour cooperative,
means that is some loophole here which is to be
improved.
39. 10. How much do you usually spend while shopping
with First cry?
Particular Percent
RS100-1000 25%
RS1000-5000 40%
More than 5000 35%
Interpretation-:
From Above Figure There are 25% of people Who
Spend from Rs. 100-1000. 40% of people who Spend
between Rs.1000-5000. And people who spend more
than Rs. 5000 are 35%.
40. Findings on online shopping:
Among the top findings of the survey, as put forth by
Online Shopping, are the following:
Convenience was listed as the top reason for
shopping online by 74% of the respondents, and at
the same level were purchase goods in online. This
is good news for e-tailers, as the value proposition
for online shopping is clear in the minds of
shoppers.
27% of our respondents said they aren’t purchase
of their goods online. We believe this bodes well
for e-tailers as online shopping is gaining
acceptance.
95% of respondents look for products information
and service information before purchasing.
Conclusion on online shopping:
After having detail study on Online Shopping one
can see a great change in the behaviour of people
in many manners like their attitude, buying
pattern. In earlier times people use to do manual
shopping but now as time changed people are
becoming busy and due to which technology has
brought a new revolution i.e. Online Shopping.
41. As we started doing survey it came to in notice
that young age group people i.e. 15-30 uses or
prefer online shopping because it is time and
energy saving. But middle-age group does not
prefer much because they have wrong perception
that by seeing the product one can get the goods
of proper quality. And even some people do not
prefer using plastic money i.e. credit cards.
In 95% of the purchases, the terms and conditions
were available before entering into a purchase
process, but the legal requirement to inform about
the cooling-off period was only met in 82% of the
purchases. This means that in 18% of the
purchases, the Mystery Shopper was not informed
about the legal right to withdraw from the
contract. This is a rather disturbing result.
However, it was worse to discover that the
websites contained information about the legal
warranty and the rights connected to it in only 37%
of the purchases. Furthermore, the information
given about these rights was only correct in 80% of
the cases.
42. Findings on shopping mall:
45% of respondents look for not to waste of their
time.
Reason for shopping mall by 44% of the
respondents, and at the same level was purchase
goods in online. This is good news for e-tailers, as
the value proposition for online shopping is clear
in the minds of shoppers.
56% of our respondents said they were purchase
of their goods in shopping malls. We believe this
bodes well for as shopping is gaining acceptance.
55% of respondents look for product checking and
service information before purchasing.
Conclusion on shopping mall:
The share of modern retail market in India was
around 5% in 2008 is very low compared to
countries in the west, where the share of modern,
retail to the total retail is 75-80 percent. Therefore,
43. there is tremendous potential for the modern
retail formats like malls to grow in India.
Mall boom in India started in 2003 and continues
to thrive after a setback in 2008-09 because of
recession. There are malls which are doing well
including those established in the formative years
like Ansal Plaza, Delhi. However, malls which
jumped into the fray without any planning and
strategy are having troubles with low footfalls and
low retailer occupancy. This research was
conducted with the intention to help developers in
a capital-intensive sector to avoid the mistakes of
the past and benefit from being a part of the
booming retail sector.
One of the important conclusions is that there is a
lack of clarity amongst mall developers regarding
positioning and image. As shown in the table 8, the
focus is on image which is a combination of
functional and psychological attributes of the mall
[117]. However apart from focussing on the above,
there is no effort to develop a positioning strategy
which is critical for the success of a mall. Without a
positioning strategy, all the malls are like each
other. Hence, it can be reasoned that, such lack
of differentiation is the reason behind increasing
retailer vacancy levels.
45. SUMMARY OF FINDINGS
The project report titled- "A Study on E-commerce, first
cry” has helped to gather useful insights and
information on the key features of E-commerce. After
going through the primary data and collected
information it is found that: -
Although there is not much difference in gender of
the respondents, but majority of the respondents
were female, who came up with their responses
and opinion on this topic.
Among 50 respondents, most of the respondents
came from the age range of 21-30 years, who are
mainly involved in this project work for concluding
their responses on E-commerce.
Making people aware of E-commerce is the most
vital thing where social media and advertisements
are the best mode in spreading awareness as now-
a-days many people relies on these mediums.
46. The main reason to prefer E-commerce, instead of
traditional, by many of the respondents is that it is
the convenient to them in their busy lives.
Almost every respondent, who is availing the
facilities of E-commerce, is completely or partially
satisfied with it and have an amazing experience
with the websites.
Many payment method options are given by the E-
commerce websites but payment on delivery and
payment through debit cards are the most selected
options by the respondents.
There may be many reasons for the non-
accessibility of E-commerce but according to the
most of respondent lack of physical existence of
stores and lack of awareness about E-commerce is
the main reason of not accessing the facilities of E-
commerce.
Lastly, for the betterment and expansion of E-
commerce, the respondents claim that the delivery
in the rural areas should be increased including the
refund policies, internet security services and
other services should be modified.
47. RECOMMENDATIONS AND SUGGESTIONS
Recommendation on online shopping
They should provide complete information about
their products and should make site simple so
that common people can understand how to
make purchase - As in online one purchase goods
through credit cards but one can use the
approach of cash payment during delivery - One
can use more animation through which they can
attract more customers - One can use the
approach of credit points i.e. if one purchase for
the first time they get credit points due to which
if they purchase for the second time they can get
discount of that much points. Due to which one
increase the repurchase.
Suggestions on online shopping
Security for consumer's personal details.
48. More details about the latest products and service
information.
Web site design can be easy to understand for
consumer.
No minimum purchase for free Shipping.
Decrease the shipping misplacement.
More offers for consumers.
Recommendation on shopping mall
One can use more animation through which they
can attract more customers.
They should provide complete information about
their products and should make mall simple so that
common people can understand how to make
purchase.
As in shopping mall purchase of goods through
credit cards but one can use the approach of cash
payment during delivery.
One can use the approach of credit points i.e. if one
purchase for the first time they get credit points
due to which if they purchase for the second time,
they can get discount of that many points. Due to
which one increase the repurchase.
Suggestions on shopping mall
49. More products and services information for
consumers.
Free parking for consumers vehicles.
Events for festivals.
Proper emergency exit for people.
Lotteries for who comes to shopping mall regularly.
50. BIBLIOGRAPHY
The information and data related to this project has
been collected from the following sources: -
WEBSITES:
http://www.ijcsmc.com/docs/papers/June2013/V2I6201328.pdf
https://en.wikipedia.org/wiki/Online_shopping
https://en.wikipedia.org/wiki/Shopping_mall
http://www.wsj.com/articles/survey-shows-rapid-growth-in-online-shopping-1465358582
http://www.shoppingnavigator.co.uk/benefits-of-online-shopping.php
http://www.differencebetween.net/business/product-services/differences-between-online-
and- traditional-shopping/
JOURNAL:
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D.
(2006).
Anderson, E. W., Fornell, C., & Mazvancheryl, S. K.
(2004)
51. Parasuraman, A., Zeithaml, V. A., & Berry, L. L.
(1988).
Mahipal, D., (2018). E-commerce Growth in India.
Khosla, M., Kumar, H., (2017). Growth of e-
commerce in India.
52. QUESTIONNAIRE
1. What is your age?
o 18-25
o 25-30
o 30-40
o Above 40
o Others
2. What is your gender?
o Male
o Female
o Prefer not to say
3.What method of shopping do you prefer?
o Online shopping
o Mall shopping
4.Do you visit shopping malls?
o Very often
o Often
53. o Rarely
o No
5.Have you ever used online shopping?
o Yes
o No
6. How would you rate your experience in shopping
mall out of 5?
o 1
o 2
o 3
o 4
o 5
7. How would you rate your experience in online
shopping out of 5?
o 1
o 2
o 3
o 4
o 5
54. 8. Which mall do you prefer the most for shopping?
o Quest mall
o Forum mall
o City centre
o Acropolis
9. Do you consider Advertisement as a source of
information regarding to our product?
o Yes
o No
10. How was the packing of the product?
o Good
o Can be improvised
o Not upto the mark
11. Is your product delivered on time?
o Yes
o No
55. 12. How was the Customer Service Executive
behaviour?
o Polite
o Rude
13. Reason for choosing First cry for Baby products?
o Due to best product
o Minimum price
o Offers and Discount
o All of the above
14. How much do you usually spend while shopping
with First cry?
o 500-1000
o 1000-5000
o 5000 and above
15. How was the billing experience?
o Outstanding
o Satisfactory
56. o Good
o Average
16. Availability of the product?
o Yes
o No
17. Which is the most common baby product you
prefer to purchase from First cry?
o Clothing
o Toy
o Footwear
o Accessories
o Personal care
18. Would you recommend First cry to others?
o Yes
o No
19. What would be your best payment while shopping
online?
57. o UPI/Razor pay
o Debit Card
o Credit Card
o COD
20. How much do you usually spend while shopping in
a month?
o 100-1000
o 1001-5000
o More than 5000