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1. Evaluation Question 1
In what ways does your media products use
, develop or challenge forms conventions of
real media products?

2. Conventions of The Rap Genre:
• Money
• Sex
• Power
• Influential figures
• Materialistic objects e.g. Cars , Jewellery
• Women
• Urban areas

3. Examples – In our video’s:
Urban Area
Materialism – car
Women/girls

4. Goodwin’s Theory:
1. Relationship between the song and visuals
2. Narrative and performance of the song
3. Thought-through beat
4. Technical aspect of a music video
5. Star image being made the centre of attention

5. Our music video – Goodwin’s Theory:
• Production Labels included
• Artist – being the main focus
• Including Genre characteristics

6. Mise – en – scene:
Area=
London – urban areas , use of the graffiti
background , Underground stations , southbank
Costume=
Red- we all wore an item of red clothing , to
create a synergistic element

7. Links to other videos:
• We used ‘Yungen’s – Take my Number’
It had the same vibe we wanted to go for , therefore we took this element from his
video and implemented it in our own.