1. Music texts Question topics
-Marketing
-Digital technology
-The internet helping distribution and
promotion
-The Importance of the text to the music
industry
-Regulations
4. Industry importance
1.Changing the genre of mainstream music in 1991
2. Assisting the creation of a subculture
3.Changing the ideology present within mainstream music
5. Marketing/Digital Marketing
1. Use of the music video
2. Brand recognition
3.The use of the rock star/front man
4. Reliance on Television performances (Jonathan Ross, MTV
own shows, memorable live shows)
5.Music Videos, iconography, connotations, mis en scene, all
attracts its target audience
6. Use of the internet
1.Fansites (facebook, Instagram, Websites)
2. Itunes, Youtube
3.Allowing new generations access to older music
4. Spotify
8. Nirvana-Nevermind
•Firstly Released by DGC Records in 1991 with
an optimistic expectation of 250 000 copies
•Nevermind has now sold 30 million copies
world wide
•Bridged the gap between rock and the
mainstream
•4 singles were released ovver an 18 month
period with a music video each for promotion.
9. Record label and the change in distribution/marketing/promotion and thus success
V.S
1989 1991
11. Genre Metal/Punk/Pop = Grunge
Punk musical Characteristics present within Nirvana
•Singing style (elements of shouting and screaming)
•Instruments and effects used
•Simple musical structures (verse chorus verse,
mostly containing a bridge)
•Some elements but not as purist as punk on Anti-
establishment ideology
•Smashing instruments
•Sloppy musicianship
•Use of bar chords
12. Genre Metal/Punk/Pop = Grunge
Metal musical Characteristics present within Nirvana
•Singing style (elements of shouting and
screaming)
•Instruments and effects used
(distortion/overdrive)
However
•Very anti metal ideology
13. Genre Metal/Punk/Pop = Grunge
Pop musical characteristics present within Nirvana
•Reliance on vocals
•Song length
•Song structure
•Use of rhyming couplets
•Promotion channels
14. Genre/subculture Metal/Punk/Pop = Grunge
Grunge ideology and characteristics present in Nirvana
•Grunge was born in the 1990’s
•Sludgy guitar sound that uses a high level
of distortion, fuzz and feedback effects.
•Lyrics are typically angst-filled, often
addressing themes such as social alienation,
apathy, confinement, and a desire for
freedom
•Many grunge musicians displayed a
general disenchantment with the state of
society, as well as a discomfort with social
prejudices
•Live shows are energy filled and crowds are
very active/moshing/crowd surfing,stage
diving (video Swedish interview)
15. Importance to industry (helping in creating a subculture)
Grunge Fashion
•Clothing commonly worn by grunge musicians and fans consisted of
clothes that was purchased from or looked like they were from charity
shops
•Most common was checked/flannel shirts
•A look that appeared un-kept (ripped jeans, baggy T-shirts, longish hair,
anti superficial)
•Grunge fashion was very anti “Flash/show off”
16. The use of the music video
Smells Like Teen Spirit
Come as you are
Lithium
In Bloom
