content page analysis

1. Content Page Analysis

2. Magazine name
Article
Description
Cover Credits
Contents heading
Issue date
Anchoring image
Page number
Section

3. Magazine Title
&
Contents Heading
The magazine uses the
name of the magazine in
the content page to create
a sort of connection
between the cover and the
content page.
The name is also placed at
the top of the magazine in
a large font size to make it
clear and recognisable.
The magazine name is in
the same recognisable
serif font.
However, unlike on the
cover page, it is written in
lowercase letters instead
of the usual uppercase.
This is possibly done to
avoid the contents page
looking as significant and
main as the cover page.
The magazine title is
written in black so as to
retain its sophistication,
and also fit the colour
palette.
The magazine follows the convention of using the
word “contents” to identify the content page.
However, instead of the word being used as the
major title of the page, it is written in very small
font size above the magazine title as the
columnist layout of the page is the main indicator
to identify it as a contents page.
The contents heading still stands out as it is in
uppercase letters and in a sans serif font. The
black colour ensures it is prominent against the
white background.

4. Contents Section
The title of each section is
written in a sans serif
font, in uppercases. This
makes it stand out from
the rest of the text, while
also retaining the sense of
sophistication of the
magazine.
The red colour that often
symbolises alarm may be
used to call attention to
the section titles instantly.
The page numbers are
written in a larger font
than the article
headings, and are in
bold to allow the reader
to differentiate it from
the article heading as
there are no marks (full
stops, brackets etc.) to
separate them, and to
locate it easily.The article heading is written in italics
and in a slightly larger font than the
article description to make it
distinguishable.
The font used for the article title and
description are sans serif fonts in order
to match the magazine name font.

5. Anchoring Image
The contents page has only one anchoring image,
that is related to an article, as denoted by the page
number at the bottom of the image.
The article title “Vogue star signs” is also given
above the page number, which is larger in size to
make it easier to locate.
The white font of the text on the image enhances the
readability.
Cover Credits
The details given on the
cover look, i.e the model,
the makeup etc
The font used is very
small in size so as to not
move the attention away
from the main contents
and articles.

7. Anchoring image
Contents tile
Page number
Article
Article title
Description
Subscription
offer

8. Team Credits

9. Magazine Name
&
Content Title
Magazine title
This magazine does not
follow the convention of
writing the magazine name
on the contents page,
perhaps because it is a food
magazine and hence the
name is not that important to
the readers. Another reason
could be to avoid the
magazine name diverting the
attention from the rest of the
page's contents.
The contents title is given clearly in a bold sans serif font,
and in uppercase letters to make it prominent.
The font is a faded pale yellow colour to match the colour
palette as white would have merged with the article columns
below the contents title, and it would have stood out far too
starkly.
The letters are spaced out in order to give it a more open
and airy feel instead of a condensed and packed one which
would seem unsuitable for a food magazine.

10. Sections
The magazine does not have any section headings.
Instead it simply has article headings.
The article titles are written in uppercase and bold to
differentiate them from the article description. The
headings are also made catchier by by using rhyme
schemes ("News, views and reviews"), alliterations
("The dirty dozen"), and also by using quotations as
headings, so that they appeal more to the reader and
do not seem mundane.
The page numbers are also written in bold and with
some space between itself and the article title to stand
out.

11. The articles are divided into
three different columns, over
two separate pages, giving the
entire page a structured layout.
One of the columns is placed
separately on the second page
and is made translucent in
order to not cover up the main
background image.
Two columns are placed in the
side on the second page - the
“disclaimer” and the team
credits.
These columns are on the
second page because they do
not define the contents of the
magazine and hence are not
that important for the reader.
Layout

12. There are many images used in
this content page to make it
more attractive to the reader.
The images used are bright and
are in accordance with the
colour palette.
Anchoring Images
The images are all related to
the articles.
Every image has a page number
on it which is large enough to
be readable.
The images also have the article
heading written on them along
with the page number.
This image is the main
image on the contents
page as it covers most
of an entire page in the
background. The
articles on this page
are written on a
translucent background
to avoid hiding the
image.
The colours in it also
fit the colour palette,
and make it more
aesthetically appealing

13. Magazine Name
Anchoring Image
Content Title
Cover Credits
Section
Page Number
Article
Description
Puff

14. Magazine Name
&
Contents Title
The magazine name is stated
at the top in Marie Claire’s
recognisable font.
The contents title is
written in red, while
the magazine name is
in black. This creates
a contrast between
the two and both are
made prominent.
They also set the
colour palette of the
content page.
The magazine
may have done
this to create a
sense of
familiarity and
connect the
cover page with
the contents
page.
The content title is
in uppercase
letter, according to
the convention,
and is in a serif
font.
This gives it a
sense of urgency
(along with the
red colour) and
states it as the
main heading of
the page.

15. Anchoring Image
There is only one
anchoring image on
the page, covering half
the contents page.
It is a long shot of the
subject in order to
focus on the model’s
outfit. This may
indicate the season’s
trends etc. The outfit
and the image in
general gives off a
summer-ish vibe that
the magazine might
cover (as it is a May
issue)
The puff is a rarity in the
contents page; it is usually
present on the cover page.
This puff is coloured red,
fitting the colour palette,
as well as creating a sense
of “alarm”, hence calling
attention to it.
The buzz number in the puff is written in
white, to make it more prominent of the dark
background, and is also written in a serif font in
italics so that it stands out clearly to the reader.
The writing inside is in black and white, so it
creates a sort of sophistication.
Puff

16. Sections & Cover Credits
The sections are written in
uppercases to clearly indicate
the section title, to make it
convenient for the readers to
locate their topic of interest.
The section name is written in
red to keep up with the colour
palette and make it stand out.
The article headings are
written in uppercases as well
to depict it as something
important, but in black so that
it does not stand out as much
as the section title.
The articles featured on the
cover page are placed under
a separate section so that
readers who are attracted
to a certain article do not
have to search too much for
it inside the magazine, thus
making it convenient for
them.
The page numbers are
written in a small font. Even
though this goes with the
sophisticated style of the
magazine, it should ideally be
a slightly larger to be more
visible and easily locatable.