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…ja varmista, että rahat riittää




Esa Rantanen, Finpro East Africa
HTC 9.5.2012
Benefits for Mint of Finland from
                                     cooperation with Finpro have been
                                     understanding of local markets,
                                     wide international network and
                                     skilful personnel.

                                     We have also been pleased with
                                     the way Finpro operates with
                                     SME’s. We have only limited
                                     resources for the preparations of
                                     internationalizing. Finpro has
                                     found a good way to work with us:
                                     assignments are prepared well
                                     and the cooperation with Finpro is
Finpro has analysed markets          day by day smoother and easier.
and helped Mint of Finland to
create relationships with central
banks in Asian countries, Latin
America and now in Africa. As a
result, Mint of Finland will be
able to participate in the tenders   Matti Rastas, Vice President,
organized by central banks.          Mint of Finland Ltd
Mint of Finland Ltd. is the leading mint in the Eurozone and it is
dedicated to designing, marketing and minting coins. The
company produces metallic currency, commemorative and
collector coins, as well as coin sets. Mint of Finland Group
turnover is approximated to EUR 120 million in 2011 and the
total production capacity is over 4 billion coins per year. Mint of
Finland’s head office is situated in Vantaa and it has offices in
Germany and Norway. The company exports its products to
nearly forty countries.




Mint of Finland’s target is to become the most respected coin
manufacturer in the world. The company wanted to raise the
amount of potential customers and to gain visibility among
them. The tenders arranged by central banks for mints are
organized usually within every three years. In order to have
constant exports, Mint of Finland needs to have a large
international network with many potential customers.
The cooperation between Finpro and Mint of Finland started
around four years ago. Finpro has analysed markets and
helped Mint of Finland to create relationships with central banks
in Asian countries, Latin America and Africa. In Africa Finpro
studied nine countries as desk studies and organized meetings
for Mint of Finland in the central banks




Mint of Finland has been able to focus on the countries in
Africa, which have potentiality for their business and to network
with the decision makers in the central banks. As a result, Mint
of Finland will be able to participate in the tenders organized by
central banks in Africa. The cooperation between Mint of
Finland and Finpro continues as there are lots of countries in
Africa, which are potential markets for Mint of Finland.
Sub-Sahara Africa




10/05/2012                  © Finpro   5
Africa by languages




                   English

                   French

                   Portuguese

                   Spanish

                   Arabic




10/05/2012                      © Finpro   6
Mint of Finland projects by Finpro




                      West African CFA

                      Central African CFA




10/05/2012                                  © Finpro   7
Finpro – East Africa




10/05/2012                   © Finpro   8
Telefooni Afrikassa

 Esa Rantanen
 +254 716 546168
 esa.rantanen@finpro.fi

 Angela Nyagah
 +254 722740511
 angela.nyagah@finpro.fi

 Finland Trade Center
 Eden Square Building
 7th floor, Block One
 Chiromo Rd, Westlands,
 P O Box 856-00606
 Nairobi, Kenya
 Puh. +254 20 367 3440



10/05/2012                   © Finpro   9

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Finpro ja varmista etta rahat riittaa

  • 1. …ja varmista, että rahat riittää Esa Rantanen, Finpro East Africa HTC 9.5.2012
  • 2. Benefits for Mint of Finland from cooperation with Finpro have been understanding of local markets, wide international network and skilful personnel. We have also been pleased with the way Finpro operates with SME’s. We have only limited resources for the preparations of internationalizing. Finpro has found a good way to work with us: assignments are prepared well and the cooperation with Finpro is Finpro has analysed markets day by day smoother and easier. and helped Mint of Finland to create relationships with central banks in Asian countries, Latin America and now in Africa. As a result, Mint of Finland will be able to participate in the tenders Matti Rastas, Vice President, organized by central banks. Mint of Finland Ltd
  • 3. Mint of Finland Ltd. is the leading mint in the Eurozone and it is dedicated to designing, marketing and minting coins. The company produces metallic currency, commemorative and collector coins, as well as coin sets. Mint of Finland Group turnover is approximated to EUR 120 million in 2011 and the total production capacity is over 4 billion coins per year. Mint of Finland’s head office is situated in Vantaa and it has offices in Germany and Norway. The company exports its products to nearly forty countries. Mint of Finland’s target is to become the most respected coin manufacturer in the world. The company wanted to raise the amount of potential customers and to gain visibility among them. The tenders arranged by central banks for mints are organized usually within every three years. In order to have constant exports, Mint of Finland needs to have a large international network with many potential customers.
  • 4. The cooperation between Finpro and Mint of Finland started around four years ago. Finpro has analysed markets and helped Mint of Finland to create relationships with central banks in Asian countries, Latin America and Africa. In Africa Finpro studied nine countries as desk studies and organized meetings for Mint of Finland in the central banks Mint of Finland has been able to focus on the countries in Africa, which have potentiality for their business and to network with the decision makers in the central banks. As a result, Mint of Finland will be able to participate in the tenders organized by central banks in Africa. The cooperation between Mint of Finland and Finpro continues as there are lots of countries in Africa, which are potential markets for Mint of Finland.
  • 6. Africa by languages English French Portuguese Spanish Arabic 10/05/2012 © Finpro 6
  • 7. Mint of Finland projects by Finpro West African CFA Central African CFA 10/05/2012 © Finpro 7
  • 8. Finpro – East Africa 10/05/2012 © Finpro 8
  • 9. Telefooni Afrikassa Esa Rantanen +254 716 546168 esa.rantanen@finpro.fi Angela Nyagah +254 722740511 angela.nyagah@finpro.fi Finland Trade Center Eden Square Building 7th floor, Block One Chiromo Rd, Westlands, P O Box 856-00606 Nairobi, Kenya Puh. +254 20 367 3440 10/05/2012 © Finpro 9

Editor's Notes

  1. Minulle on kerrottu, että esitys kannattaa aina aloittaa tarinalla. Kerron teille pienen tarinan joka kertoo jotakin Afrikasta ja aikapaljon Nairobista. Eräänä aamuna nairobilainen rakennusurakoisija ajoin pienellä pick-upilla pitkin kiireistä Mombasa roadia kohti tyomaataan. Kuinka ollakaan liikennepoliisi pysäytti auton. Konstaapeli käveli auto ikkunan luo ja sanoi kuljettajalle. Sir, rajoitus tällä tiellä on kuusikymmentä. Urakoitsija kääntyi ympäri ja huusi lavalle oleville miehille., Kuulitteko, kolme teistä alas lavalta…Hyvää aamupäivää minunkin puolesta. Nimeni on Esa Rantanen ja olen Finpron Itä-Afrikan toimiston päällikkö. Aamun esityksistä on käynyt jo selville, että Afrikkaa lähteminen vaati yritykseltä enemmän valmisteluja, markkinoihin paneutumista ja resursseja kuin esimerkiksi naapurimaan valloittaminen. Pelkästään etäisyys tuo jo toisenlaiset haasteet. Mutta kuitenkin kannattaa muistaa, että Afrikka ei ole Marssissa eivätkä Afrikalaiset ole marssilaisia. Markkinoilla pärjää hienosti kunhan tekee valmistelut huolella. Itse asiassa minun täytyy tunnustaa, että oltuani nyt parisen vuotta Keniassa ja ennen sitä 10 vuotta Kiinassa, niin Keniassa on moni asia helpompi kuin Kiinassa ja afrikkalaiseen ajatusmaailmaan pääse helpommin sisälle. Englannin kieli, brittiläinen koulutusjärjestelmä, kristinusko ja näiden kautta tulevat yhteinen arvomaailma, moraali ja työetiikka tekevät kommunikoinnin helpommaksi ja ymmäristön ennustettavammaksi kun sitä vertaa aasilaiseenkonfutstelaiseen ajatusmaailmaa ja kiinankieliseen toimintaympäristöön.
  2. Esitykseni aihe on … ja varmista että rahat riittää. Se ei ole kertomus niinkään rahasta ja sen riittävyydestä vaan enemmäkin resursseista ja niiden rajallisuudesta Ja siitä mitenme ratkaisimme resurssien riittävyyden Afrikassa yhdessä asiakkaamme Suomen Rahapajan kanssa. Meillä FINPROSSA ON NYKYÄÄN TAPANA JULKAISTA SUCCESS Storyjä HYVIN MENNEISTÄ TOIMEKSIANNOISTA. TÄMÄ tarina ON YKSI NIISTÄ, LÖYDÄTTE LOPUT successstoryt FINPRON WEBSIVUILTAEnnen kuin menen itse kertomukseen haluan esitellä teille Successstoryn toisen päähenkilön kollegani Angela Nyagah.. kertomuksen toinen päähenkilö on Suomen rahapaja ja Matti Rastas.
  3. Meillä FINPROSSA ON NYKYÄÄN TAPANA JULKAISTA SUCCESS Storyjä HYVIN MENNEISTÄ TOIMEKSIANNOISTA. TÄMÄ tarina ON YKSI NIISTÄ, LÖYDÄTTE LOPUT successstoryt FINPRON WEBSIVUILTAEnnen kuin menen itse kertomukseen haluan esitellä teille Successstoryn toisen päähenkilön kollegani Angela Nyagah.. kertomuksen toinen päähenkilö on Suomen rahapaja ja Matti Rastas.On todella helpottavaa kun asiakkaana on yritys, joka tekee konkreetisesti rahaa. Suomen rahapajan juuret ovat yli tuhannen vuoden takana Ruotsin rahapajassa joka perustettiin 995. Tänä päivänä Suomen rahapaja on yksi maailman nykyaikaisimmista rahapajoista ja vahvasti kansainvälinen. Rahapaja on lyönnyt rahoja yli 30 maahan. Rahapaja lyö Suomessa tarvittavat kolikot yhdessä viikossa, joten haasteena on löytää töitä lopuille 51:lle viikolle. Yhdessä Finpron kanssa Suomen rahapaja on aikaisemmin työskennellyt Etelä-Amerikassa, Aasiassa ja nyt myös Afrikassa. Maailman noin 200 maasta neljäsosa sijaitsee Afrikassa, joten Afrikan manner oli potentiaalien markkina-alue Rahapajalle.
  4. Haluan aluksi hiukan valaista mannerta missä työskentelemme joten tässä teille pieni pala maantietoa. Jotkut teistä saattavat muistaa fiktiivisen urheilusankarin Elmon, jonka maineteoista urheilun saralla värikkäästi kertoivat urheiluselostajat Immo ja Lyly. Derwangan jättiläiskisoja selostaessaan Immo ja Lyly kummastelivat Afrikan valtioiden suurta lukumäärää ja merkillisiä maan nimiä kuten Zimbawe ja swasimaa ja tulivat siihen tulokseen että riittää kun Afrikan jakaa kolmeen osaan tyyliin; Egypti, Kharthago ja muu Afrikka. Tämä varmasti vastasi myös todellisuutta parikymmentä vuotta sitten
  5. Tosiaan Afrikan manner voidaan jakaa osiin monella tavalla. Me helposti yleistämme ja puhummevaan Afrikasta ja afrikkalaisista, silloin jää huomaamatta mantereen erilaiset alueet, kielet ja kulttuurit. Marokolla ja Mosambiqilla on yhtä paljon yhteistä kun savolla ja sevilja. Tässä muutama tapa jakaa afrikan manner. EnsiksiskinManner voidaan jakaa kahtia Saharan kohdalta (KALVO), Karkeasti tämä jako jakaa mantereen valkoiseen islamlaiseen ja mustaan kristilliseen afrikkaan
  6. Yhtenä jakoperusteena voidaan käyttää siirtomaa ajalta perintönä tulleita eurooppalaisia kielialueita (KALVO). Jako voidaaan tehdä myös kylmäsodan aikaisten linjojen mukaan, maihin jotka kuuluivat lännen etupiiriin ja maihin joka olivat neuvostoliiton etu piirissä. Sosialismin jäljet näkyvät vieläkin esim Tansaniassa ja Etiopiassa. Tämä kaikki on hyvä ottaa huomioon myös liiketoimintaa suunnitelllessa eli onko yrityksellä valmiuksia toimia esimerkiksi portugalin tai ranskankielisessä ympäristössä. Kieli ja usein sen kautta tuleva toimintakulttuuri vaikuttaa busineksenhelpouteen tai sen vaikeuteen sekä esim. käytössä olevaan lainsäändäntöön. Mikä on onnistuu helposti Keniassa ei välttämättä onnistu lainkaanTansanissa..
  7. Mutta takaisin Suomen Rahapajaan On todella helpottavaa kun asiakkaana on yritys, joka tekee konkreetisesti rahaa. Suomen rahapajan juuret ovat yli tuhannen vuoden takana Ruotsin rahapajassa joka perustettiin 995. Tänä päivänä Suomen rahapaja on yksi maailman nykyaikaisimmista rahapajoista ja vahvasti kansainvälinen. Rahapaja on lyönnyt rahoja yli 30 maahan. Yritys lyö Suomessa tarvittavat kolikot yhdessä viikossa, joten haasteena on löytää töitä lopuille 51:lle viikolle. Yhdessä Finpron kanssa Suomen rahapaja on aikaisemmin työskennellyt Etelä-Amerikassa, Aasiassa ja nyt myös Afrikassa. Maailman noin 200 maasta neljäsosa sijaitsee Afrikassa, joten Afrikan manner oli potentiaalien markkina-alue Rahapajalle. AluksiRahapaja halusi selvittää tiettyjen maiden markinnapotentiaalin. Tutkimme kymmenkunta Afrikan maata, selvitimme maiden kolikkokannan, yhteydet päättäjiin keskuspankeissa ja kilpailutilanteen . Tämän perusteella Rahapaja valitsi maat johon tutustuttiin tarkemmin. Angela järjesti tapaamiset ja kiersi yhdessä rahapajan kanssa keskuspankkeja. Viime vuonna näitä matkoja kertyi kymmenkunta. Kartassa ne afrikan maat jossa teimme joitakin toimenpiteitä viime vuonna. Vuoden aikana keräsimme paljon arvokasta tietoa ja loimme hyödyllisiä suhteita päättäjiin . Haasteeksi nousi busineksen nopeus ja miten pystyisimme reagoimaan tarpeeksi nopeasti tuleviin liiketoimintamahdollisuuksiin. Tarjouskilpailuja uusista kolikoista saatoi tulla hyvinkin nopealla tahdilla, täysin ennustmatta ja vastausaika jäi muutamiin viikkoihin. Vanha toimintatapa jossa teimme Suomen Rahapajalle erillisen tarjouksen jokaisesta actionista oli liian hidas eikä enäää tullut kysymykseenRatkaismme asian kehittämällä uuden palvelukonseptin. Tarjosimme Suomen Rahapajalle RegionalManager sopimusta. Uudessa järjestelyssä Angela toimiin Rahapajalle nimettynä resurssina ja edustajana Afrikassa. Regional Manageri järjestelyssä takaamme Rahapajalle jatkuvan käytössä olevan henkilö resurssin, ajantaisen tiedon sekä nopean toiminnan
  8. Uusi alue, uudet haasteet , uudet toimintatavat. Tämä oli yksi tapa ratkaista yrityksen resurssipula lisätä yrityksen toimintakapasiteettia uudella markkina-alueella . Me pystyimme tarjomaan paikallisen resurssin ja mikä tärkeintä paikallista osaamista. Olemme valmiit myös jatkossa kehittämää uusia palvelukonsepteja yhdessä yritysten kanssa, yritysten tarpeisiin afrikassa. Olemme esimerkiksi miettimeet mini yrityshautomon perustamista Finpron toimiston yhteyteen eli voimisimme vuokra tilaa yritysten käyttöön kun yritys vasta tutkiin mahdollisuuksiaan afrikan markkinoilla ja samalla tarjota markkinatieto ja toimistopalveluja. Viimeisessä kartassa alue jonka kantamme Nairobin toimistosta 8 maata ja 200 miljoonaa ihmistä.
  9. Finpro järjestää vienninedistämismatkan Keniaan ja Tansaniaan yhdessä ulkoministeristeriön kanssa lokakuun ensimäisellä viikolla. Ryhmää vetää alivaltiosihteeri Hamilo. Lisätietoa matkasta löytyynFinpron web-sivuilta