The document provides information about business opportunities in Scandinavia. It summarizes key economic statistics for each Scandinavian country, including population size, GDP per capita, inflation and unemployment rates. It also lists the top import and export partners for Finland. The document then outlines various business opportunities in sectors like knowledge-intensive business services, education, design, retail, and travel that are well-suited for the Scandinavian market. It encourages companies to test and develop their products/services in Scandinavia as a stepping stone to successful internationalization in other markets.

1. Business opportunities in Scandinavia
A strong market next door –
and a great door to next markets!
Sissi Silván, Head of Trade Center, Finpro Scandinavia

2. Scandinavia in figures 2011/2012
Norway
• Population: 5,0 million
• GDP per capita: 72 400 €
• Inflation rate: 1,2 %
• Unemployment rate: 3,2 % Finland
• Population: 5,4 million
Sweden • GDP per capita: 35 600 €
• Population: 9,5 million • Inflation rate: 3,3 %
• GDP per capita: 41 000 € • Unemployment rate: 7,4 %
• Inflation rate: 1,4 %
• Unemployment rate: 7,5 %
Denmark
• Population: 5,6 million
• GDP per capita: 43 100 €
• Inflation rate: 2,7 %
• Unemployment rate: 7,9 %
© Finpro 2

3. Import / export partners
Top 10 countries by imports to Top 10 countries by exports from
Finland (2011) Finland (2011)
1. Russia 18,7 % 1. Sweden 11,9 %
2. Germany 12,4 % 2. Germany 9,9 %
3. Sweden 10,0 % 3. Russia 9,4 %
4. China 7,3 % 4. Netherlands 6,7 %
5. Netherlands 5,2 % 5. UK 5,1 %
6. USA 3,7 % 6. USA 5,1 %
7. France 3,3 % 7. China 4,7 %
8. Norway 3,2 % 8. France 3,1 %
9. UK 2,9 % 9. Norway 2,8 %
10. Italy 2,6 % 10. Poland 2,8 %
12. Denmark 2,2 % 14. Denmark 2,1 %
© Finpro 3

4. Finpro Western Europe
Almost 400 million consumers
10 Finpro Trade Centers at your service
Scandinavia x 3, Benelux, France, Germany, Italy, Portugal, Spain, UK
© Finpro 4

5. Business opportunities - KIBS
Partnerships:
* International workplace of excellence
* Creating Blue Oceans – together!
Inspiration markets for creative companies
KIBS = Knowledge Intensive Business Services
© Finpro 5

6. Business opportunities - Education
School platforms
Education related information
Learning environments
© Finpro 6

7. Business opportunities - Design
Fashion and interior design
Good quality and style appreciated
Nordic design attractive
© Finpro 7

8. Business opportunities - Retail
Swedish consumption back on track
Norway never faltered
Individual is beautiful in Denmark
© Finpro 8

9. Business opportunities - Travel
Helsinki city break - also a gateway to St. Petersburg and Estonia
Lapland
The archipelago and Lakeland area
“Back to 60’s” camping
© Finpro 9

10. Scandinavia
A strong market next door – and a great door to next markets!
Make sure your product / service has a
clear and appealing concept
that is easy to communicate.
Test, develop and strengthen the concept on your way to
successful internationalization!
© Finpro 10

11. Design Goes Global
Helsinki World Design Capital 2012 kunniaksi
Finpro ja Uudenmaan Ely-keskus kutsuvat max 13 design-yritystä mukaan
terävöittämään konseptiaan ja vahvistamaan tietotaidollisia siipiään –
matkalla maailmalle!
Saat yhteensä 12 kansainvälistymisen konsultointipäivää
arvoltaan 12.000 €, josta yrityksesi maksaa vain 2.000 €.
Tämä on ainutlaatuinen mahdollisuus, joka toteutetaan vain tulevana syksynä.
Jälleen kerran nopeat syövät hitaita – ilmoittaudu 4.5. mennessä.
Tervetuloa mukaan!
Maailma on täynnä mahdollisuuksia.
© Finpro 11