2. Manufacturing good quality computer parts
Focus on marketing, responsiveness, quality, creating and retaining
customer relations.
Amonika will offer an affordable, on-demand service for the
customers. It can also offer maintenance.
3. Boom in demand of computer parts creates lack of
strong brand recognition
Amonika’s strategy is to become the country’s leading
‘generic Computer parts distributor
The idea is to motivate all mechanics, dealers, do-it-
yourself people, etc. to pick up Amonika Computer
parts unless they have a strong reason to choose a
specific branded item.
4. Intense competition in computer hardware companies
Constant innovations
The race is on to develop products at breakneck speed to be
first in market.
If a company falters, it instantly becomes a target for larger
companies looking to acquire new businesses.
Computer hardware is a cutthroat business.
5. STRENGTH
• Low operating cost
• High quality product
• Extensive product line
• Strong and mass distribution
network
WEAKNESS
• Limited financial base compared to the
current major players in the IT industry
• Returned merchandise
• Limited supply
• Low brand image
• Low promotion activities
• Too few retail locations
OPPORTUNITY
• Shared vision
• Demand for computer hardwares is
increasing
• Untapped rural market
• Growing focus on e-commerce
THREAT
• Entry of lower cost foreign competitors
• Changing buyer demands
• Technological innovation
SWOT ANALYSIS
6. There are two main competitors
◦ Competitor A - Well established provider of
computer products
◦ Competitor B – Provide many services and spend
more time with customers
8. Objectives
To organize resources to deliver computers or computer-
related services to customers in a profitable business model
To lead the industry in accessibility innovation and in building
products that are safer and easier to use
Mission
To enable people and businesses throughout the world to
realize their full potential
To create technology that is accessible to everyone—
regardless of age or ability
9. Target customers
Targeting all stores both in urban and rural set up
Large corporations, government and education sectors. These
customers will provide the largest portion of profit
Price-sensitive people looking for low cost, more reliable,
quality service and added value products
Positioning
To position itself as market leaders in the computer Parts
business and providing low cost service with high quality
product
11. Online surveys
Customer feedbacks
Track records of our competitors
12. Capital employed= 20 lakh
For 1st year
Expected Sales= 80 lakh
Profit of 20% accounts for 16 lakh per annum
For 2nd year
Expected Sales = 20% accounts for total profit of 20lakhs.
According to the analysis , we will achieve our
breakeven in 2.25 years of capital invested.
13. Establish a backup system
Choosing the best appropriate platform to
operate
Maintain usability requirement
Always track the budget and prepare the plan
accordingly
Monitor the plan on weekly basis
14. NAME Designation Role
Anshul Garg Chief Sales officer Decision making in
Sales Department
Lokesh Yadav Finance and Employee
manager
Provides financial
assistance
Seena Alex Sales and Quality
manager
Manage sales and
product quality
