This business plan is based on assumption and planed before starting the business. this plan was presented by M.Bilal and Khursheed Alam BSIT students in University of Sargodga GRW campus.
3. CONTENTS
• Introduction
• Environmental analysis
• Industrial analysis
• Description of Venture
• Production plan
• Operational plan
• Marketing plan
• Organizational plan
• Assessment of Risks
• Financial plan
• Appendix
4. INTRODUCTION
• Start with name of “Best Computers and laptops”
• Located at “G.T road near Pindi Bypass Gujranwala”
• Produce best quality computers and laptops
• Provide services on contract bases.
• Assembled boards, maintenance, repairing.
• Approximately 2 crores to start and arrange machinery and other needed things.
• Sole proprietorship.
5. ENVIRONMENTAL ANALYSIS (UNCONTROLLABLE)
• Political
• Economical
• Social
• Technological
POLITICAL
• Aware political situation of Pakistan
• Prepare for any problem concerning to political sector
• Law is not barrier
• Law will provide help in achieving goals
• Without major issues from government
6. ECONOMICAL
• Reasonable price
• Low, middle, high class
• On demand
• According to need and price range
• Profitable venture
SOCIAL
• Establish social cultural force
• Encounter cultural values
• social cultural force will serve as the conscience to our computer company
• Consider the environment first before making any decision
7. TECHNOLOGY
• New innovations in its technological aspects
• Introduce new laptops and computers
• Provide latest technical services
• Introduce better manufacturing experience
• What is happening and will adjust to these changes
8. INDUSTRIAL ANALYSIS
• Future outlook and trends
• Analysis of Competitors
• Market segmentation
• Industry and market forecast
9. FUTURE OUTLOOK AND TRENDS
Computers have exploded throughout Pakistan and the world over the past 30 years. With this rapid
growth there has been a corresponding increase in the need for computer services. We divided the field of
computer services into three sectors
• Computer maintenance and repair
• Computer network support services
• Information technology (IT) services
10. ANALYSIS OF COMPETITORS
Our company is completely new so we need time to reach the level from where we can compete our
competitor in our position is very strong due to good management system. Our main competitors are the
DELL, HP and Lenovo.
DELL
58%
HP
23%
Lenovo
10%
Others
9%
COMPETITORS
DELL
HP
Lenovo
Others
11. MARKET SEGMENTATION
• high-end home office
• high-technology small business
INDUSTRY AND MARKET FORECAST
With the high performance and management in industry and provision of best products in market we will
capture the market and achieve our goals and objectives if we will do our duties and manage our market as
we predict. With this vision we will be able in almost five years to compete our competitors at their level
and capture the market.
13. DESCRIPTION OF VENTURE
• Products
• Services
• Size of business
• Office equipment and personal
• Background of entrepreneur
Name Age Qualification Institute
M.Bilal 22 BSIT UOSGC
14. PRODUCTION PLANE
• Manufacturing process
• Physical Plant
• Machinery and equipment
• Names of suppliers of raw materials
• Khursheed
• Kehan
Reception
Repairing
Unit
Sales
Technical
Support Dept.
Manufacturing
Unit
Programming
Dept.
S U B W A YE. Exit
15. OPERATIONS PLAN
• Description of Company’s operations
1. Manufacturing 2. Non-manufacturing
• Technology Utilization
• Flow of order of goods and other services
1. For New Product
2. For Repairing services
16. FLOW OF ORDER OF GOODS AND OTHER SERVICES
• For New Product • For Repairing services
Repairing product
Repairing unit
testing
require
ment
Unit test
return
customer
Raw Material
Treatment Proc
designing
require
ment
Unit test
return
customer
assembling
testing
17. MARKETING PLAN
• Pricing
• Promotion
• Distribution
1. Indirect
2. Direct
Manufacturer Wholesaler retailer
consumers
Manufacturer consumers
18. MARKETING PLAN
• Product Forecast
According to our forecast we will reach our peak in
approximately five years.
• Target Market
1. New buyers of all classes (Low, Middle, High)
2. Service seekers including repairing,
networking, IT services
• SWOT Analysis
1. Strength
2. Weakness
3. Opportunity
4. Threats
0
1
2
3
4
5
6
0
1
2
3
4
5
6
2017 2018 2019 2020 2021
Product Forecast
Best Compurers Column1 Growth
19. ORGANIZATIONAL PLAN
• Form of Ownership
• Role and responsibilities of members reporting and
analysis of the
company's
earnings,
expenses and
overall financial
position
to make sure
smooth
efficient
service that
meets the
expectations
and needs of
customers and
clients.
the responsibility
for deciding
where the
company should
sell and what its
prices should be.
monitoring and
maintaining the
computer
systems and
networks
within an
organization in
a technical
support role.
Negotiations and
partnership
management
Export and import
operations support
Foreign branches
management
Foreign branches
management
Chairman
Managing Director
Finance Operations Sales & Marketing Technical Overseas
ASSESSMENT OF RISK
• Evaluate weakness of business
• New Technologies
• Contingency plans
20. FINANCIAL PLAN
• Assumptions
• Pro forma income statement
General Assumption
2017 2018 2019 2020 2021
Interest
rate
10% 10% 11% 11% 12%
tax 29% 29% 30% 30% 30%
forecasted Income statement of best computers and laptops
2017 2018 2019 2020 2021
Total revenue 10,00000 12,00000 15,00000 18,00000 20,00000
Cost of goods sold 4,00000 4,50000 6,00000 7,50000 9,00000
Gross profit 6,00000 7,50000 9,00000 10,50000 11,00000
Operating expenses
Salaries 50,000 50,000 60,000 65,000 70,000
Rent 40,000 45,000 55,000 60,000 65,000
Utilities 25,000 27,000 30,000 31,000 33,000
Depreciation 20,000 15,000 17,000 18,500 20,000
Total Operating
expenses
1,35,000 1,37,000 1,62,000 1,74,500 1,88,000
Operating profit 465000 613000 738000 875500 912000
Interest 10%= 46500 10%= 61300 11%= 81180 11%= 96305 12%= 109440
Profit after interest 418500 551700 656820 779195 802560
Tax on profit 29%= 121365 29%= 159993 30%= 197046 30%= 233758 30%= 240768
Net profit 297135 391707 459774 545437 561792
21. FINANCIAL PLAN BALANCE SHEET
Projected balance sheet of best computer and laptops
Assets
2017 2018 2019 2020 2021
Current Assets
Cash in bank 50,000 55,000 57,000 60,000 65,000
Net cash 45,000 50,000 45,000 55,000 60,000
Fixed assets
Plant 4,00,000 3,50,000 3,35,000 3,20,000 3,10,000
Machinery 49,000 47,000 46,000 45,000 44,000
Land 2,00,000 2,75,000 3,05,000 3,10,000 3,15,000
Total assets 7,44,000 7,77,000 7,88,000 7,90,000 7,94,000
Liabilities + owner’s equity
Current liabilities
Account payables 50,000 55,000 60,000 65,000 70,000
Long term liabilities
Loans 2,50,000 2,75,000 1,00,000 1,00,000 50,000
Total liabilities 3,00,000 3,30,000 1,60,000 1,65,000 1,20,000
capital 1,57,000 1,65,000 2,70,000 1,85,000 2,95,000
Drawing -10,135 -1,09,707 -1,01,774 -1,05,437 -1,82,792
Net profit 2,97,135 3,91,707 4,59,774 5,45,437 5,61,792
Total liabilities 7,44,000 7,77,000 7,88,000 7,90,000 7,94,000
23. FINANCIAL PLAN
• Sources of Funds
Finance is the backbone for any business. We need finance so that we can invest it in our company but we
don’t have huge amount, to start our business we will take loan. And the loan will be returned back after
five years at the current time interest rate. Besides this we will apply for governmental grant so that we can
make the business smooth and risk free about finance.