1. PROFESSIONAL SUMMARY
A Bachelor´s degree in communications, trilingual, from UNAM with more than 15 years of
experience in communications, advertising, marketing, public relations and journalism. As a
copywriter and associate creative director for McCann Worldgroup, Telefónica and Klein
und Gross I developed advertising concepts as well as ATL/BTL/digital campaigns that led
to sales increases and awards from the advertising industry. As an Olympics Attaché for
British Embassy Mexico, I coordinated the organisation and reporting of public diplomacy
events to promote the London 2012 Olympic Games in Latin America and the Caribbean
which led to 40+ media coverage (TV, radio, press, online) in every milestone.
Creative, enthusiastic and willing to devote all the time necessary to achieve the marketing,
trade and communications goals of British Embassy Mexico.
PROFESSIONAL EXPERIENCE:
Telefónica Movistar 2014-2015
Advertising Specialist
I was responsible for reviewing and creating BTL advertising materials for Movistar, which
sped up the launching of promotions. Additionally, I wrote and validated promotions sent via
SMS to Movistar clients.
• I reduced the margin of error as well as the risk of publishing wrong information or
with misspellings. Also, I sped up the time of approval for the promotions sent by
SMS, from 1-2 days to just 1-2 hours.
Klein und Gross 2013-2014
Project Manager
Responsible for updating Aeromexico´s website content so the company´s most recent
promotions could be on line in no more than 25 minutes, since the client´s initial request. I
also generated and reviewed the content for banners, home page sections, promotional e-
mailings and Aeromexico´s social networks. Finally, I monitored Quaker State´s social
networks.
• I reduced in 20% the time used to place banners and promotions in Aeromexico´s
website, from 30 to 25 minutes.

2. British Embassy Mexico 2011-2012
London 2012 Olympics Attaché for Latin America and the Caribbean / Press Officer
Responsible for advising and providing guidance to British Embassy press officers in the
Latin America and the Caribbean region to plan diplomatic events related to the London
2012 Olympic Games. Additionally, I worked as a press officer in charge to generate press
releases, coordinate interviews for Her Majesty´s Ambassador and produced a radio show
that promoted British culture.
• I coordinated a team of 12 press officers in the Latin America and the Caribbean
region in order to achieve the largest media coverage (40+) during London 2012
related events.
McCann Worldgroup 2000-2010
Copy Senior / Associate Creative Director
Responsible for conceptualizing and developing advertising campaigns for Nextel,
Cervecería Cuauhtémoc-Moctezuma, Pronósticos Deportivos, L’Orèal, Microsoft, Xbox and
Hewlett Packard. I wrote scripts for radio and TV commercials, presented tactic and
launching campaigns and developed strategies and rationales that helped select the right
media and spokespersons.
• Book available in http://www.behance.net/gallery/el-f-Book/10011673
• I exceeded the expectations of one of the agency´s main accounts, contributing to
avoid further contest for the L´Oreal account.
• I was promoted from copywriter to Associate Creative Director as a result of my
performance with the L´Oreal account.
• I developed a concept for the Xbox launching of the year, which let to obtain a
Guinness world record for the largest piñata and free coverage from several media.
• I led a team of 4 colleagues (2 art directors and 2 copywriters) focused on business
computing. Due to this expertise, the agency and its client, HP, won an advertising
efficiency award –Effie- in the (complicated) category of workstations.
Editorial Sayrols / Editorial Televisa 1997-2000
Reporter
Responsible for researching and writing stories / reports of the automotive and IT industries.
I also coordinated photo shootings to illustrate the stories written for the magazines.
EDUCATION
Bachelor´s degree in Sciences of Communication from the Faculty of Social and Political
Sciences UNAM
LANGUAGES
English-95%
French-85%
Russian-35%