1. "These are exciting
times for the
Colleg e ," says Mark
Dixon, Manager;
Marketing Services. " y'e're
building the base for our marketing
plan: establishing a new visual iden-
tity which will very soon be applied
to all College advertising and pro-
motional materials. This is the initial
phase of a comprehensive marketing
plan focused on raising the profile
of the College and meeting the
recruitment needs of programs
through a mix of advertising, media
relations, web site, publications,
trade shows and special events."
Adds Dixon, "lt's thanks to the
enthusiastic feedback and support
from our internal clients that we
have been able to get where we are
today."
More on page 2
NorQuest Signs Up , ,,
Look up to NorQuest billboards at high traffic locations
throughout the ciry. The billboards mark the first high profile use
of the College's new idenriry.
The new billboards reflect Academic Upgrading and
Employment Preparation, Career Programs, and Language
Tlaining, The boards appeared in locations around Edmonton
through September and November, 2001 and are scheduled ro run
again in February, 2002. One board has been pan of Edmontont
dovrntown ciryscape for nearly ri* morrth.. Look for it on the
south side of downtownt Edmonton Ciry Cenue.