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We create holistic communications
synergy for maximum positive impact
Front Page Communication is an independent
Communication agency that plans
Communication, PR, and Digital PR strategies
al...
 High quality, well grounded services
 Achieving solid measurable results
 Passion
 Years of hands on Experience
 Alw...
Communicate and nurture Brands
Build Trust Worthy Relationships
A Credible Reputation
And the Right Digital Presence
 Good corporate communications is essential. You have a
message (product) that you need to ‘sell’ to your audience
(custo...
 At FPC we devise integrated communications strategies
which aim at creating direct relationships of trust
between our cl...
 In the age of a transparent economy, credibility has
become everything. That includes your personal
credibility, the cre...
 Over the past years the media landscape has changed
dramatically. People enjoy sharing news and information
online. As a...
Front Page Communication is positioned, staffed and
equipped to provide a comprehensive offering of integrated
communicati...
 B 2 B Communications
 Leadership Communications
 Corporate Branding, Positioning, and Communications
 Strategic Media...
 Digital PR Strategy
 Blogger Outreach Campaigns
 Content Strategy and Creation
 Web and Media Listening
 Online Moni...
 Crisis Communications
 Issues & Reputation Management
 Political Risk, Intelligence & Analysis
 Public Affairs Resear...
 Product & Service / Brand Launches
 Events heralding and celebrating Social Responsibility
(Community Programs + Staff ...
 Mergers & Acquisitions Communications
 Financial Calendar & Market Communications
 IPO & Capital-Raising Communication...
 Strategic Planning / Brand Building
 Advertising Campaigns & Activation
 Corporate & Financial Reports
 Websites & Ap...
 Markets Research
 Public Affairs Research
 Customer Insight
 Marketing & Communications Performance Measurement
 Editorials & Advertorials
 Interviews
 Infomercials
 Web Monitoring tools
 Web Measuring Tools
 Articles & Press Re...
Ramadaniyat Beirutiya is an annual festival.
Front Page Communication was responsible this year for the communication and
...
From concept through to organization, speaker recruitment, and implementation.
Case study complete with the forum’s 72-pag...
February 10, 2015
ESIB (Ecole Supérieure d'Ingénieurs de Beyrouth)
April 1st, 2015
LU (Lebanese University, Faculty of Sci...
“Lead by Example” was the perfect branded content tool for GMC as the web series allowed
them to showcase the GMC brand an...
The Managing Director of Total Liban moves on to new horizon within the group
after spending 5 years in Lebanon, Beirut. O...
We were asked to drive sales and maintain leadership on Nivea’s Black and White
antiperspirants, targeting the GCC and loc...
From concept through to organization, speaker recruitment, and implementation.
Case study complete with the forum’s 42-pag...
“In The Boardroom” is the first BUSINESS web series in the Middle East based on
consumer advocacy. The web series delivere...
Camille Menassa, Chairman
Camille is currently the Chairman of Front Page Communication
and International Vice President f...
Mustapha Assad, C.E.O.
Mustapha Assad managed the Pharaon the pioneering advertising agency in the
Arab World (1968-69), h...
Sammy Moujaes, Managing Director
With over 2 decades of media and communication experience
that spans corporate and non-pr...
Sara Choueiri, PR Director
Sara has over 8 years of experience in PR, Marketing and
Consultancy Communications with a stro...
Hervé Piglowski, PR Manager
Hervé is an experienced Event and Communication
Manager with over 14 years of knowledge in int...
Dana Khalife, Digital Manager
Dana joined Front Page Communication as Digital Manager
in April 2015. New to the PR field, ...
FPC - Credentials
FPC - Credentials
FPC - Credentials
FPC - Credentials
FPC - Credentials
FPC - Credentials
FPC - Credentials
FPC - Credentials
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FPC - Credentials

  1. 1. We create holistic communications synergy for maximum positive impact
  2. 2. Front Page Communication is an independent Communication agency that plans Communication, PR, and Digital PR strategies along with execution to build integrated brand experience for consumer and enterprise oriented companies.
  3. 3.  High quality, well grounded services  Achieving solid measurable results  Passion  Years of hands on Experience  Always up to speed on the latest marcoms development and tools
  4. 4. Communicate and nurture Brands Build Trust Worthy Relationships A Credible Reputation And the Right Digital Presence
  5. 5.  Good corporate communications is essential. You have a message (product) that you need to ‘sell’ to your audience (customers). If they are going to ‘buy it’, you must package the message so that they can understand it and pay attention to it. You must reach the audience through the right communication channels  FPC is staffed with extremely well informed marketers and communication experts to deliver on-time complex projects
  6. 6.  At FPC we devise integrated communications strategies which aim at creating direct relationships of trust between our clients and their target audiences.  When we implement these strategies, we endeavor that our clients constantly get increased awareness, credibility, confidence, understanding and goodwill.
  7. 7.  In the age of a transparent economy, credibility has become everything. That includes your personal credibility, the credibility of your brand, your business, your products and the services you provide.  This means making sure that every time you are visible on social media or elsewhere, you portray consistent key messaging that is aligned with your corporate identity. This can be a lot of hard work, as it turns out. And this where we are experts
  8. 8.  Over the past years the media landscape has changed dramatically. People enjoy sharing news and information online. As a result, journalists, newsrooms and the public at large have the resources to dig deep and cover stories. This new information revolution technology opens access to some amazing Digital PR opportunities.  Front Page Communication is also staffed with an experienced digital team that can help Brands and Corporations take advantage of these new avenues of Content Creation and Image Building.
  9. 9. Front Page Communication is positioned, staffed and equipped to provide a comprehensive offering of integrated communication services:
  10. 10.  B 2 B Communications  Leadership Communications  Corporate Branding, Positioning, and Communications  Strategic Media Relations  Media & Presentation Coaching  Company Spokesperson Training  Social Responsibility (incl. CSR)  Customer Insight  Marketing & Communications Performance Measurement  Speech Writing / Copy Writing / Translation  Sponsorship Communications & Management  Creative Executions
  11. 11.  Digital PR Strategy  Blogger Outreach Campaigns  Content Strategy and Creation  Web and Media Listening  Online Monitoring  Social Media Pages Management  Community Management Training  Digital PR Training  Visual Content Workshops
  12. 12.  Crisis Communications  Issues & Reputation Management  Political Risk, Intelligence & Analysis  Public Affairs Research  Creative Executions
  13. 13.  Product & Service / Brand Launches  Events heralding and celebrating Social Responsibility (Community Programs + Staff Honoring / Company Anniversary Functions)  Exhibitions and Logistics  Thematic & Educational Conferences  Large-scale Events & Shows: Unique mix of Technology & Creativity
  14. 14.  Mergers & Acquisitions Communications  Financial Calendar & Market Communications  IPO & Capital-Raising Communications  Custom Capital Markets Research  Restructuring & Financial Crisis Communications  Creative Executions
  15. 15.  Strategic Planning / Brand Building  Advertising Campaigns & Activation  Corporate & Financial Reports  Websites & Applications  Technical Development  Video Creative Content & Multimedia  Social Media  Optimization & Analytics
  16. 16.  Markets Research  Public Affairs Research  Customer Insight  Marketing & Communications Performance Measurement
  17. 17.  Editorials & Advertorials  Interviews  Infomercials  Web Monitoring tools  Web Measuring Tools  Articles & Press Releases  Press Conferences  Audio-Visual News releases + Digital Capture  Website Making & Social Media  Shows (incl. Roadshows)  Branding & Rebranding  Integrated Marketing Communications Plans & Implementation  Creative Executions
  18. 18. Ramadaniyat Beirutiya is an annual festival. Front Page Communication was responsible this year for the communication and PR aspect when it comes to media (digital, traditional) Radio coverage, Bloggers, news and Youth. The media campaign which started one week before the event was of great success as well.
  19. 19. From concept through to organization, speaker recruitment, and implementation. Case study complete with the forum’s 72-page booklet and the ensuing wide media coverage
  20. 20. February 10, 2015 ESIB (Ecole Supérieure d'Ingénieurs de Beyrouth) April 1st, 2015 LU (Lebanese University, Faculty of Sciences, Hadath)
  21. 21. “Lead by Example” was the perfect branded content tool for GMC as the web series allowed them to showcase the GMC brand and their new Yukon Denali model. Through the series GMC were able to connect with their target audience by telling personal and exclusive stories of successful people and leaders from the region, reflecting GMC, the Yukon in particular as their preferred brand. With exception of media distribution, we exclusively handled the idea, content development, execution and production of “Lead by Example”.
  22. 22. The Managing Director of Total Liban moves on to new horizon within the group after spending 5 years in Lebanon, Beirut. On November 14th 2014, this departure of Mr. Jacques Souplet, was marked by a farewell dinner organized by Front Page Communication, at the Residence des Pins (Beirut).
  23. 23. We were asked to drive sales and maintain leadership on Nivea’s Black and White antiperspirants, targeting the GCC and local community, specifically the UAE and the KSA market. We developed a strong branded content campaign that was built around storytelling that targeted local consumers and addressed their needs and concerns which we learnt from insights with the help of leading Abaya Designer “Sara Al Madani”.
  24. 24. From concept through to organization, speaker recruitment, and implementation. Case study complete with the forum’s 42-page booklet and the ensuing wide media coverage
  25. 25. “In The Boardroom” is the first BUSINESS web series in the Middle East based on consumer advocacy. The web series delivered value driven content to target audiences through the use of opinion leaders. We sourced and invited 15 relevant and influential opinion leaders from the region.
  26. 26. Camille Menassa, Chairman Camille is currently the Chairman of Front Page Communication and International Vice President for the Near East of “L’Union Internationale des Journalistes et de la Presse Francophone” (U.P.F.). With over 50 years of experience in the world of media, Camille had a distinguished career with leading press, Radio and TV organizations. Camille started his career as a journalist in 1957 at L’Orient newspaper, before moving to Office de la Radio et de la Télévision Française as a Middle East correspondent. From 1960 to 1971, Camille was Editor-in-Chief of the Lebanese Television, the first TV station in the region and President of the Centre du Cinema et de la Télévision (1961-1967) which is affiliated to the Ministry of Information. Camille is a lecturer in Communication and Journalism, MBA Level at the Faculty of Human Sciences, Saint Joseph University and a lecturer in the Lebanese University - Faculty of Journalism.
  27. 27. Mustapha Assad, C.E.O. Mustapha Assad managed the Pharaon the pioneering advertising agency in the Arab World (1968-69), headed advertising department of Al Usbu Al Arabi and Magazine for four years. In 1973 he became the majority partner in the PUBLI-GRAPHICS agency. Agency grew to 27 operation throughout the region Amman, Bahrain, Beirut, Cairo, Doha, Dubai, Istanbul Jeddah, Kuwait, Riyadh and Tehran as well as the specialized communication divisions, Headline PR (Public Relations and Sponsorships), Optimedia Media Agencies, Dialog (Below the Line), Eworks (Electronic and Digital) and PG events Division. In 1999, Publicis Group the 4th largest communication group in the world, entered into an equity partnership with Publi-Graphics Group, the agency was known as PUBLICIS GRAPHICS. Mustapha Assad has been an active and dedicated player in the IAA, Board Director since 1984, President of the Lebanon Chapter from 1984-86, Senior Vice-President/World President Elect from 1990-1992 and World President of the International Advertising Association (IAA) in September 1992 at the 33rd World Advertising Congress in Barcelona. He ended his term at the World Congress in Cancun May 94, at which time he was appointed Chairman of the newly formed “Former World Presidents Council”. He was awarded the IAA Medal of Merit in 1986, as well as many other awards. In June 2012, stepped down from Publicis Graphics Group. In 2014, Mustapha Assad became the Chief Executive Officer of the PR Agency “Front Page Communication”. Mustapha Assad is Officer in the "National Order of the Lion" (Senegal) and Officer in the "National Order of the Cedar" (Lebanon).
  28. 28. Sammy Moujaes, Managing Director With over 2 decades of media and communication experience that spans corporate and non-profit sectors Sammy took on the role as Managing Director of Front Page Communication in April 2015. Before joining Front Page Communication Sammy was the Managing Director of Publicis Beirut and Digital Strategy Director for the Levant and Qatar offices between 2005-2013. Between 2013 and April 2015, Sammy worked with PSLAB as the Global Network Director, for the offices of Beirut, Dubai, Singapore, Helsinki, Stuttgart and Bologna. Sammy is the Director of the BA and MA classes of the Viral Communication and Web design section at the Academie Libanaise des Beaux-Arts (ALBA) University and is an early adopter of the digital revolution as well as new media channels and has managed major multimedia internet outreach campaigns.
  29. 29. Sara Choueiri, PR Director Sara has over 8 years of experience in PR, Marketing and Consultancy Communications with a strong background in strategic planning and implementation throughout the Middle East and Levant Regions. Based in Dubai, Sara’s role is to provide Clients with strategic planning, objectives, defined key messaging, and client management in addition to building and maintaining strong relationships with key media and influencers. Sara’s PR experience has been shaped by both Boutique Agencies as well as Multinationals within corporate and consumer communications teams for global brands such as P&G, Tommy Hilfiger, Electrolux, Xerox, Banyan Tree, Sky Dive Dubai, Ciena and Nvidia. Sara’s previous experience also includes media training, event management, launching CSR campaigns, branding workshops, press conferences, roundtables and social media/influencer activation.
  30. 30. Hervé Piglowski, PR Manager Hervé is an experienced Event and Communication Manager with over 14 years of knowledge in international PR project management, company creation, strategic communication for public and private sectors, as well as a deep commitment to humanitarian projects. During his time with Front Page Communication Hervé co-organized a series of conferences based on the “Oil and Gas” industry in addition to managing the communication/organization for “Ramadaniyat Beirutiya”, a festival held in Lebanon during Ramadan. Hervé has a multicultural background and experience in working with people from different backgrounds. His native language is French, he is fluent in English and moderate in German. Hervé is also skilled in website creation, graphic realizations, social media functioning, and international project management.
  31. 31. Dana Khalife, Digital Manager Dana joined Front Page Communication as Digital Manager in April 2015. New to the PR field, Dana is a long time social media activist and well respected among Lebanese digital influencers. Before Front Page Communications Dana took on the role as Digital Communication Director at a well know Lebanese NGO, Kunhadi, and launched her own brand “hers_onlinestore” in 2013. Throughout her career, Dana has consulted with a number of startups which have moved on to successfully launch their brands. Dana’s forte is in fashion online brands. Dana earned a BA degree of Math and Science at the Lebanese American Universities (LAU), with a minor in psychology and teaching diploma for special needs.

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