The student conducted research on music videos and digipaks using various online tools and apps. This included using Blogger to post findings, YouTube to analyze existing music videos, and Google to research music video theories. Animation and editing apps like Pixtrix, Prezi, and Gifs were used to annotate materials. The student also set up social media accounts like Facebook and Twitter to further research target audiences and provide project updates. Video footage was edited in Final Cut Pro and Photoshop was used to design ancillary products like CD covers and advertisements.