1. Olujumu Oladipo B.A.(Hons)
Olujumu, Oladipo Patrick
Plot 63, Flat 6, Christ Embassy/American International School Drive, Durumi 1, Area 1, Garki, Abuja.
Phone: +2347031882423 & +2348170442268 , Email: oolujumu@gmail.com
Career Objective
I desire to occupy a challenging customer focused role, where I can apply my experience in the field
of managing trade partners for success. Consistently find solution to complex situations and
travel to explore foreign markets, while I develop my leadership capabilities
Profile
A Sales, Marketing and Business Development Executive with experience in relationship
management, marketing and Business Development. Organized and highly motivated with
the ability to function as a team member.
Areas of Expertise
• Strategic Market Positioning
• Strong Negotiation, Customer Retention and Relationship Management Skills
• Activating Sales drivers to hit numbers
• Product Marketing
• Good Knowledge of Microsoft Word, Excel and PowerPoint
• Branding
• Management of Super Key Distributors
Top Achievements
• Grew sales volume by 30% in 70% of my territory universe. Achieved coverage expansion
by 21%, from 185 outlets to 223 outlets by recruiting more outlets into direct van
coverage and expanding routes into the rural areas.
I achieved this by fixing distributor issues, finding solutions to out of stock challenges,
and ensuring my brands deliver value to retailers and wholesalers.

2. Olujumu Oladipo B.A.(Hons)
• Grew Market Share for Guinness Nigeria brands in my territory from 30% to 50% by
expanding distribution, ensuring cold, drive adherence to recommended retail pricing
within my territory
• Grew Retail Van Sales from 2800 cases per week to 3600 cases per week exceeding the
2800 cases target per week.
I achieved this by coaching the VSM and demonstrating on the field, persuasive selling,
retail sales fundamentals, daily and weekly review of performance gaps, enforcing
adherence to coverage plans, ensuring vans loaded to route potential, securing stocks
from other territories in time of limited supply.
• Built a team of Van sales men capable of reviewing their own performance and delivering
on their objectives.
• Built strong amazing relationships with well over 250 retailers and 3 distributors, thereby
capturing over 50% share of mind and affinity for Guinness Brands. Achieved 70%
visibility share at the decision corridor in 80% of outlets despite limited investment
versus competition.
Achieved this by educating the customers on how much money they stand to make with
simple profit analysis, converting idle assets into working capital and improving their
sales, ensuring that they get an equitable share of promotion support to drive their
businesses.
Education and Certifications
• Olabisi Onabanjo University, Ago-Iwoye, Ogun State.
B.A. in History and Diplomatic Studies (Second Class Lower Division) (2005)
• Time and Tide International College, Unity Estate, Iba Town, Lagos State.
S.S.C.E (2000)
Professional Experience - Guinness Nigeria Plc (A Diageo Company)

3. Olujumu Oladipo B.A.(Hons)
Position Held – Retail Sales Manager (June 2011 –
till date)
• With sound negotiation skills, I drive the achievement of profitable volume and market share
targets for the Area via delivery of sales drivers for the territory.
• I ensure achievement of QDVPPP sales drivers for Territory to drive incremental depletion.
• I ensure active selling (Pre-sell) in the assigned top volume outlets in line with agreed target. Also
take full responsibility for the entire territory depletion numbers
• I drive sellout at distributor end and ensure market share growth are achieved via monitoring of
the RRS scheme, RSEs and excellent execution of promotions.
• I ensure BTL activities is in the right outlets and well managed.
• I ensure a minimum of once a quarter reviews of RSE, SR & VSR routes, inclusion of new outlets.
• I manage Recommended Price Compliance in outlets and ensure the retail redistribution standards
are adhered to by distributors
• I ensure effective customer/ business development, to counter competitive activities in these
outlets
• I hold myself accountable for the POS materials, Chillers, Light signs and so on, deployed in retail
outlets within my sales territory.
• I ensure that correct and up to date Customer details, Contacts, Outlet Types, Outlet
Segmentation and Call Frequencies are gotten and sent to the Sales Force Automation Team for the
purpose of updating the Customer Information from time to time
• Initiate regular On-the-job training, coaching and supervision for four (4) Distributor Van Sales
Reps (VSRs), and One VSR Supervisor.
Professional Experience- NCDF
Position Held – Executive Assistant - Projects (October 2010 –
May 2011)
• Acting as liaison between Executive Director’s office and other organizations.
• Continual development of programs that are in line with the company’s objectives.
• Provide administrative and clerical assistance as required for a variety of functions and
special projects, including draft reports, materials and charts for presentation by NCDF senior
staff.
• Serve as liaison between our client members’ offices and NCDF staff on various matters.
• Participate in completing special projects as needed.
Professional Experience-Intercontinental Bank Plc
Position Held – Central Clearing Officer (June 2008 – December
2009)
• Reconciliation of outward clearing account and
reversal of wrongly posted cheques, with respect to wrong account number, cheque number,

4. Olujumu Oladipo B.A.(Hons)
and amount.
• Processing of inward and outward NEFT for
transmission to NIBSS and posting into customers account.
• Process of unapplied NEFT for return.
• Posting of CBN and RTGS statements
• Collation of high value inward, outward and net clearing figures bank wide to be sent to
corporate treasury and for management use.
Professional Experience-Intercontinental Bank Plc
Position Held – Relationship Officer (November 2007 – June
2008)
• Sell company's products and services by calling prospective and established customers, as
well as provide information to customers as it pertains to available services, prices and new
products.
• Present applicable company capabilities as benefits to prospective customers. Meet
established company sales quota.
• Monitor competitive activity and trends within the established territory.
• Gather and communicate relevant market information to Sales Management, which can be
used to develop market strategies.
• Generate ideas and initiatives that capitalize on existing and prospective partner strengths
Application Knowledge
• Good Knowledge of Excel
• Good Knowledge of Microsoft Word and PowerPoint
• Good Knowledge of Sales Force Automation (SFA) Software
Trainings And Research
• The Diageo Way of Selling (Diageo Sales Academy)
• Managing Relationships (Diageo Sales Academy)
• Structured Calls on Negotiation and Objection Handling (Diageo Sales Academy)
• Structured Calls on Presentation and Persuasive Selling (Diageo Sales Academy)
• New Manager Training (Kimberly Ryan)
• The United Nations Peace Keeping Mission: A case study of the Kosovo crises, 1989 – 2006
(O.O.U)
Additional Attributes

5. Olujumu Oladipo B.A.(Hons)
• Customer Focus
• Teamwork and Collaboration
• Proactive and Innovative
• Creativity
• Integrity
• Time Management Skills
• Problem Solving Skills
Personal Information
Gender - Male
Marital Status - Married
Origin - Ondo State
Date of Birth - 26th September, 1981
Nationality - Nigerian
Language - Fluent in English
Hobbies - Enjoy watching Football, Travelling, Reading, music and
movies.
References
• Mr. Edet Patrick Ime
Distributor Development Manager,
Guinness Nigeria Plc.
Abuja Sales Office, Asokoro, Abuja
Email: Patrick.Edet@diageo.com
Telephone: +2348065391095
• Ayobami Aiyedogbon
Consultant
Lagos
Telephone: +2348023608490
• George Osahon
Director,
Directorate of Petroleum Resources,
No. 7 Kofo Abayomi Street, Victoria Island, Lagos
Email: osahong@hyperia.com
Telephone: +2348033082090

6. Olujumu Oladipo B.A.(Hons)
• Customer Focus
• Teamwork and Collaboration
• Proactive and Innovative
• Creativity
• Integrity
• Time Management Skills
• Problem Solving Skills
Personal Information
Gender - Male
Marital Status - Married
Origin - Ondo State
Date of Birth - 26th September, 1981
Nationality - Nigerian
Language - Fluent in English
Hobbies - Enjoy watching Football, Travelling, Reading, music and
movies.
References
• Mr. Edet Patrick Ime
Distributor Development Manager,
Guinness Nigeria Plc.
Abuja Sales Office, Asokoro, Abuja
Email: Patrick.Edet@diageo.com
Telephone: +2348065391095
• Ayobami Aiyedogbon
Consultant
Lagos
Telephone: +2348023608490
• George Osahon
Director,
Directorate of Petroleum Resources,
No. 7 Kofo Abayomi Street, Victoria Island, Lagos
Email: osahong@hyperia.com
Telephone: +2348033082090