1. How did you attract/address your audience?
Fahimo Sharif
2. In my media product, the two minute opening to our comedy film, we tried very well to appeal to a certain target audience, which
is really important to do in the very opening of the film that we made as a group. In order to attract our potential target audience,
we had to make sure our key features were met. We aimed for the film based on a target audience of teenage girls, with rating of 15
so the audience age is not too restricted and we wanted to keep the category of age as 15-19 year olds. At this point, once we had
figured out the target audience we had to think of the different aspects that would attract this audience and how these help to
maintain the interest of the audience. Considering of all the different things affect teenage girls and what they have in common
with each other’s live s. we thought of the fact that girls tend to be insecure and have insecurities usually this could depend on their
appearance for example. We have used different sounds to attract the potential target audience. Silence is seen as one of the most
effective tools, we used silence in the form of having dialogue. This not only didn’t give to much away but it also shows the disturbing
atmosphere of the sequence. When watching the first two minute a film, you expect your attention to be grabbed straight away or
you tend not be interested and you lose concentration. However, we didn’t want this with our film, we made sure it was slight
confusing to the viewers so that they would want to know what happened next. We want our teenage girls audience to be drawn
into our film straight away so we made the main character to be different to the audience. All of the locations that we chose to use
were also ones which we felt would appeal to those who viewed films because of their aesthetics. For example, all locations we
chose were visually rich and interesting for the audience to consume, so that those looking for aesthetics would be satisfied by the
content within the shot.
Some audiences also watch films because of Genre pleasures, choosing to specifically enjoy certain aspects of genres, and
therefore take an interest and watch films because they are of the same genre to each other. Another element that we had to
consider when planning our thriller, were the narrative pleasures that our audience would gain from watching our film, as one main
reason that audiences consume a media text, is because of the interesting narratives, and without that, it risks loosing a large
percentage of its audience. This is where we had to carefully consider the narrative structure of our comedy, as we had to hold the
audiences attention, set up and establish characters, settings, and story lines in just under two minutes. We decided from the offset
that establishing character was always going to be the main aspect of importance within our comedy, but in order to maintain the
audiences attention, we would have to use enigmas and build suspense to keep the audience focused and hooked into our
comedy. Having said that the audience may find it difficult to relate to the characters, the audience can draw real life concerns
that they have which can be applied and drawn from our comedy, such as fears that our female audience can relate to, as being
chased, or mentally hunted by men, which is a fear still very applicable in modern day society, which the audience can relate to.
