2. What usually happens.
What’s expected :
Entice the audience
● Opening Credits
● Introduction to a main character
● Genre Introduction
● Setting the scene
3. Purpose of a Film Opening
- It indicates to the audience what type of genre our film is.
- Credits are shown at the beginning of the film opening it’s usually important
people who have played an important role when making the film such as;
director, actor, producer, cameraman etc.
- Institution is shown at the beginning of the film opening.
4. Title sequence
Titles are important because it tells the audience what type of genre the film is.
Interesting titles engages the audience to watch the movie as it creates
excitement. It also makes the audience think more deeper and this creates
suspense.
5. Film Opening attract audience
In horror films they use sound to build tension to attract the audience. Title Sequence The
purpose of a title sequence is that the audience gets an idea of the cast and crew that is
involved in the production of the film making. An Establishing Shot also helps to tell the
audience where, how the story is starting and what the genre could be. How can a film
opening attract an audience? Film Opening The title sequence also promotes the actors and
the director of the film. The sequence can also give the audience an idea of the genre.
Furthermore, the title sequence also promotes institutional values of a film. For example, the
production and distribution of the film (Warner Brothers, Universal) The purpose of a film
opening is similar to a title sequence as credits and some titles are included.
6. Film Opening 1:Titles on a Blank Screen
Involves using either a black or white screen with contrasting text in
order to put forward simple, institutional information.
● Common
● Low Budget
● Simple
● Usually used for
horror/mystery type
movies.
7. Film Opening 2: Titles on Still Image
Text with visual image and music in
order to fulfill the functions of
hinting the tone, genre and setting
of the movie.
8. Film Opening 3: Titles on a moving image
Commonly used in modern day
the style offers a metaphorical or
narrative presentation of the tone
and storyline of the film to the
audience.
Usually no dialogue is involved
9. Film Opening 4: Titles using animation or motion
Became popular in 1990’s
titles became part of a moving image
and were integrated together with
the images we see.
difficult sequences to create
requires a lot of digital technology,
making it very costly,
as well as stylised editing.
