Naturally. Beautiful.BiCollage1000’s natural makeup will be greatlyappealing to consumers who have become more‘ingredient conscious’ today than ever.In formulating an appropriate tagline for the brandwe wanted something that communicated simply Naturally. Beautiful.and eﬀectively this aspect, as well as the beneﬁtsconsumers could expect from the product. Theanswer came... naturally.The use of large amounts of free space and starkwhite backgrounds will aid in communicating thenatural aspect of the product and a feeling of purityand will hope in growing the emotional connectionbetween consumers and the brand.
Supporting Media During the course of our ten day photoshoot, we intend to have our model video diary her experience using BiCollage1000. The models video diary will then be edited with footage of our outdoor campaign being transitioned to create a web video that can be distributed through an online social networking campaign released at the end of our out of home transition. As stated previously, it is vital that customers are educated in the beneﬁts of using the BiCollage1000 product. To do this, we intend to build a BiCollage1000 website with information on how the increase in Collagen eﬀects our skin as well as information on the other ingredients in the BiCollage1000 formula, and how these eﬀects the bodys natural performance. To promote the website and social networking presence of BiCollage1000 we propose to produce a coupon whereby customers can receive a ten day trial of the product at a reduced rate if they ‘like’ BiCollage1000 on facebook. Customers will then have the opportunity to submit photos of their own before and after results to an online contest where the winner receives a years supply of BiCollage1000.
POS and Instore Promotion As stated previously, visual equity will be key to the early success of BiCollage1000 will be visual equity instore. Ideally, key shelf positioning can be negotiated with the retailers, however this may not be possible. We propose to produce a series of counter talkers and posters to promote reduced trial packages instore, using QR codes that are directed to a special mobile landing page customers will be able to like on facebook using smartphone mobiles to receive vouchers instore.