SIO ipresentation: After the "Rome Consensus"
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The document discusses communication for development (ComDev) and the Food and Agriculture Organization of the United Nations' (FAO) perspective on it. It outlines key ComDev principles like dialogue and local knowledge. It describes United Nations initiatives like the World Congress on ComDev and the Rome Consensus. The Rome Consensus established recommendations like integrating ComDev in development policies and programs. The document outlines FAO's priority areas of work involving ComDev like natural resource management. It discusses FAO initiatives like the Communication for Sustainable Development Initiative that aims to strengthen ComDev capacities and partnerships. Finally, it discusses perspectives on mainstreaming ComDev, including establishing national ComDev networks and an inter-agency alliance.
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SIO ipresentation: After the "Rome Consensus"
- 1. 1 Subdirección de Investigación y ExtensiónResearch and Extension Branch Food and Agriculture Organization of the United Nations After the “Rome Consensus”After the “Rome Consensus” An FAO perspective on CommunicationAn FAO perspective on Communication for Developmentfor Development Mario Acunzo -Mario Acunzo - mario.acunzo@fao.orgmario.acunzo@fao.org Marzia Pafumi -Marzia Pafumi - marzia.pafumi@fao.orgmarzia.pafumi@fao.org Rome - 29 May 2012Rome - 29 May 2012
- 2. 2 Research and Extension Branch Food and Agriculture Organization of the United Nations OutlineOutline What is ComDev? • Key principles and media ComDev in the UN • UN Roundtables • WCCD and the Rome Consensus After the Rome Consensus: ComDev in FAO • Priority areas of work • Communication for Sustainable Development Initiative • Capacity development and knowledge sharing Future perspectives • Mainstreaming ComDev
- 3. 3 Research and Extension Branch Food and Agriculture Organization of the United Nations What is ComDev?What is ComDev? Type Purpose/Definition Main Functions Required Core Competencies Corporate communication Communicate the mission and activities of the organization, mostly for external audiences. Use media outputs and products to promote the mission and values of the institution; inform selected audiences about relevant activities. Public relations, institutional communication, excellent writing skills, press releases, broad media network contacts Internal communication Facilitate the flow of information within an institution/project. Sometimes this area can be included in corporate communication. Ensure timely and effective sharing of relevant information within the staff and institution units. It enhances synergies and avoids duplication. Institutional communication, excellent writing skills, web and internet skills Advocacy communication Influence change at the public or policy level and promote issues related to development. Raise awareness on hot development issues; use communication methods and media to influence specific audiences and support the intended change. Public relations, marketing, experience in media campaigns and advocacy campaign Communicatio n for Development Social process based on dialogue using a range of participatory methods and tools. Seeks change at different levels including listening, establishing trusts and sharing knowledge and skills. Supports sustainable change in development operations by engaging key stakeholders. Communication research, participatory approaches, adult education, communication methods and media, consultations and facilitation skills
- 4. 4 Research and Extension Branch Food and Agriculture Organization of the United Nations What is ComDev?What is ComDev? “Communication for Development (ComDev) is a social process based on dialogue using a broad range of tools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change”. World Congress on Communication for Development, Rome 2006
- 5. 5 Research and Extension Branch Food and Agriculture Organization of the United Nations Key ComDevKey ComDev PrinciplesPrinciples Fostering dialogueFostering dialogue and mediationand mediation Strengthening local knowledgeStrengthening local knowledge and communication processesand communication processes Convergence andConvergence and local appropriationlocal appropriation of technologiesof technologies
- 6. 6 Research and Extension Branch Food and Agriculture Organization of the United Nations ComDev MediaComDev Media Community rural radio Audiovisual pedagogy and participatory video Local appropriation of ICTs (Information and Communication Technologies) Traditional, folk and local media
- 7. 7 Research and Extension Branch Food and Agriculture Organization of the United Nations UN Roundtables on ComDevUN Roundtables on ComDev Biannual inter-agency meeting - 3rd (1991) and 9th (2004) hosted by FAO A forum for exchanging ideas, experiences and strategies on harnessing communication to achieve more equitable and sustainable development Regularly reports to the UN General Assembly In 1996, the UN General Assembly Resolution A/Res/50/130 acknowledged “the pivotal role of communication in the successful implementation of development programs and the improvement of the interaction among actors in development, namely the agencies, organizations, funds and programs of the UN system, Governments and NGOs”.
- 8. 8 Research and Extension Branch Food and Agriculture Organization of the United Nations World Congress on ComDevWorld Congress on ComDev
- 9. 9 Research and Extension Branch Food and Agriculture Organization of the United Nations The Rome ConsensusThe Rome Consensus Communication is essential to human, social and economic development. At the heart of ComDev is participation and ownership by communities and individuals most affected by poverty and other development issues. Recommendations 1.Overall national development policies should include specific ComDev components. 2.Development organizations should include ComDev as a central element at the inception of programs. 3.Strengthen the ComDev capacity within countries and organizations at all levels. This includes communities, ComDev specialists and other staff, and the further development of training courses and academic programs.
- 10. 10 Research and Extension Branch Food and Agriculture Organization of the United Nations The Rome ConsensusThe Rome Consensus 4. Expand the level of financial investment to ensure adequate, coordinated financing of the core elements of ComDev 5. Adopt and implement policies and legislation that provide an enabling environment for ComDev – including free and pluralistic media, the right to information and to communicate. 6. Development communication programs should identify and include appropriate M&E indicators and methodologies throughout the process 7. Strengthen partnerships and networks at international, national and local levels to advance ComDev and improve development outcomes 8. Move towards a rights based approach to communication for development
- 11. 11 Research and Extension Branch Food and Agriculture Organization of the United Nations After the Rome ConsensusAfter the Rome Consensus ComDev today in the UN FAO, ILO, UNAIDS, UNDP, UNESCO, WHO – UNICEF staff policy Call for wider integration of ComDev into program planning + budget allocation [Cf. Communication for Development: Strengthening the Effectiveness of the UN] Highlights and follow-up by FAO Focus on ComDev applied to climate change adaptation and NRM Capacity development and knowledge sharing Regional perspectives, partnerships and networking Institutionalization of ComDev services Incorporation in national policies and programs Mainstreaming in FAO work
- 12. 12 Research and Extension Branch Food and Agriculture Organization of the United Nations ComDev in FAO – Priority AreasComDev in FAO – Priority Areas 1. Natural Resources Management, Climate Change Adaptation and Disaster Risk Reduction 2. Food and Nutrition Security 3. Agricultural Innovation Functions • Policy Advice • Technical Assistance • Capacity Development • Knowledge Sharing • Advocacy
- 13. 13 Research and Extension Branch Food and Agriculture Organization of the United Nations Objectives Effective applications of ComDev strategies, tools and services for natural resource management (NRM) and climate change adaptation (CCA) Improved capacities and partnerships in communication for sustainable NRM & CCA Strategy Knowledge sharing on ComDev methods and tools Capacity strengthening and networking Technical assistance to 3 pilot countries [Bolivia, DRC, Jamaica] and various field projects www.csdinitiative.org Communication for SustainableCommunication for Sustainable Development Initiative (CSDI)Development Initiative (CSDI)
- 14. 14 Research and Extension Branch Food and Agriculture Organization of the United Nations National ComDev Plan (MDRT- INIAF) Objectives Design, validate and implement ComDev strategies and services Strengthen ComDev capacities at local and national level Info and knowledge management for agricultural innovation -TECA Local Level Participatory appraisal of communication needs and local knowledge PLICs: local communication plans for agricultural innovation Audiovisual Pedagogy: 500 producers, 52 organizations, 160 facilitators Communication for SustainableCommunication for Sustainable Development Initiative (CSDI)Development Initiative (CSDI)
- 15. 15 Research and Extension Branch Food and Agriculture Organization of the United Nations Enhancing Rural Communication Services through Community Rural Radio in Bangladesh Demand-driven services using ComDev methods to improve farmers’ access to and use of agricultural knowledge National platform for multi-stakeholder collaboration National / Local nexus – multilevel ComDev planning Set-up of community rural radio Krishi Radio FM 98.8 Capacity development in ComDev and radio broadcasting Daily programming in local languages Farmers listener club participating in live discussions Communication for SustainableCommunication for Sustainable Development Initiative (CSDI)Development Initiative (CSDI)
- 16. 16 Research and Extension Branch Food and Agriculture Organization of the United Nations Capacity DevelopmentCapacity Development
- 17. 17 Research and Extension Branch Food and Agriculture Organization of the United Nations Capacity DevelopmentCapacity Development Learning Kit on Communication for Rural Development - how to plan and implement ComDev strategies in agricultural programs and the rural sector For: communication & dev practitioners, field agents and community facilitators Collaborative Change Communication Web platform for learning & knowledge sharing • Strengthen ComDev professional capacities • Consolidate on-line and off-line networks • Facilitate creation of a global CoP in ComDev www.cccomdev.org
- 18. 18 Research and Extension Branch Food and Agriculture Organization of the United Nations Knowledge SharingKnowledge Sharing ComDev platforms and online networks foster knowledge exchange and support local communication processes by: a. sharing practices in ComDev on a regional basis b. disseminating information and aggregating knowledge on specific themes c. creating an interface with local and national activities www.onda-rural.net
- 19. 19 Research and Extension Branch Food and Agriculture Organization of the United Nations Knowledge SharingKnowledge Sharing www.comunicacionparaeldesarrollo.orgwww.csdinew.carimac.com
- 20. 20 Research and Extension Branch Food and Agriculture Organization of the United Nations Perspectives:Perspectives: mainstreaming ComDevmainstreaming ComDev FAO Expert Consultation “Communication for Development: Meeting Today’s Agriculture and Rural Development Challenges” Rome, Sept 2011 Final Recommendations 1.Facilitate national ComDev networks to meet farmers’ communication needs 2.Establish a multi-institutional alliance to promote ComDev principles and practices 3.International rural development agencies and national institutions should develop a strategic framework in ComDev FAO corporate communication strategy 13th UN Roundtable (2013) – Sustainable Rural Livelihoods
- 21. 21 Research and Extension Branch Food and Agriculture Organization of the United Nations For more informationFor more information World Bank, FAO and The Communication Initiative (2007). World Congress on Communication for Development. Lessons, challenges and way forward. Washington DC: World Bank. FAO ComDev www.fao.org/oek/communication-for-development/en Learning Platform www.cccomdev.org CSDI project www.csdinitiative.org Mario Acunzo Communication for Development Officer mario.acunzo@fao.org Marzia Pafumi ComDev Consultant / Research Assistant marzia.pafumi@fao.org
- 22. 22 Research and Extension Branch Food and Agriculture Organization of the United Nations Thank you!Thank you!
Editor's Notes
- The ComDev process: goes beyond information dissemination involves the use of participatory methods and different tools (e.g. traditional & local media, rural radio, ICTs) facilitates active participation and stakeholder dialogue is different from public relations or corporate communication Special attention to the convergence of the media and theenhancement of local capacities for planning and implementing communication processes
- No matter what kind of project, it is always valuable and often essential to establish dialogue among relevant stakeholders. Dialogue is the necessary ingredient in building trust, sharing knowledge and ensuring mutual understanding. Even a project that apparently enjoys a wide consensus, such as the construction of a bridge, can have hidden obstacles and opposition that the ComDev specialist can help uncover, address, and mitigate. ComDev functions: Facilitate access to knowledge and information Promote peoples’ participation and collaborative action Strengthen peoples’ capability to share knowledge and manage horizontal communication processes Enhance mutual learning co-creation of knowledge Improve linkages and strengthen dialogue between policy makers, institutions and small farmers / local communities Bridge the gap between global information and local knowledge
- Office of Knowledge Exchange, Research and Extension (OEK) Strengthening inclusive agriculture innovation systems Assist member countries in the design and implementation of ComDev policies, strategies and projects and enhance capacities of agricultural institutions, farmers and grass-roots organizations. Policy advice and technical assistance to governments, regional offices and field projects Capacity development of national staff and institutions Documentation of activities, including case studies, guidelines, videos and publications Advocacy, training and knowledge sharing in ComDev
- Results: A ComDev National Plan institutionalized within the INIAF Improved agriculture innovation and communication services Increased participation of rural people in agriculture innovation Local knowledge documented and shared Technical information validated and disseminated Improved ComDev capacities of rural actors and extension professionals Knowledge and communication training modules developed and validated with farmers TECA: - Repository of technology for small farmers - Exchange groups on technologies
- Background High vulnerability to climate change and its adverse impact Agricultural performance great impact on the socio-economic development of the country, engages 74% of population Community Radio Installation, Broadcast and Operation Policy (2008) GoB requested technical assistance to improve capacities of its Agricultural Information Service to deliver targeted and efficient communication in rural areas (2009). TCP 2010 in collaboration with: Agricultural Information Service (AIS), Department of Agricultural Extension, Ministry of Agriculture Bangladesh; College of Development Communication, University of the Philippines Los Baños (UPLB); Bangladesh NGOs Network for Radio and Communication (BNNRC) The main objective of the project was to provide technical assistance to the Agriculture Information Service (AIS) under the Ministry of Agriculture (MoA) to plan and implement ComDev strategies and plans, and establish a community radio in the coastal area of Amtoli, Barguna District, to serve as a pilot in the establishment of rural communication services in support of food security, climate change adaptation and disaster risk reduction. The RCS will integrate the use of Community Rural Radio (CRR) and other community media to strengthen the linkages among research and extension services, local institutions, NGOs, and the farmers. Advantages Connecting geographically dispersed stakeholders Strengthening local communication networks Broadening participation and enabling informed decision-making Generating proactive stance and a collaborative environment Avoiding duplication and ensuring more timely information provision MAIN SERVICES PROVIDED Participatory rural communication planning Capacity development in ComDev (training workshops, study tour) Multi-stakeholder partnerships and link with local/national media Mainstreaming of ComDev in agricultural development programs
- To foster the production and exchange of knowledge for the reinforcement of local capacities, CSDI has launched a series of Regional Communication Platforms. These on-line networks of peer ComDev stakeholders, aggregated on a regional basis and coordinated by local focal points, have been set up as modern hubs to support local communities of practice, working mainly at three levels of action: The platforms already in place are the following: Plataforma de comunicacion para el desarrollo de Centroamerica y Mexico (PlataCpD), hosted and facilitated by Voces Nuestras of Costa Rica, is dedicated to show how communication for development approaches can contribute to improved livelihood outcomes, in harmony with the environment; Plataforma de comunicacion y desarrollo de los pueblos indígenas (PlataIndigena) managed by CIDOB (Confederación de Pueblos Indígenas de Bolivia) of Bolivia, is dedicated to communicators, institutions, national and international bodies who are involved in communication and development activities in favour of indigenous people; Onda rural, born on the agreement among FAO, ALER (Asociación Latinoamericana de Educación Radiofónica) and AMARC (Asociación Mundial de Radio Comunitaria), created to introduce communication in rural development policies and programs, linking community radios with new ICTs; and Communication for development Near East (ComdevNE), which focuses on the opportunities offered by modern ICTs addressing the challenges of rural areas that lag behind in terms of connectivity. Currently in their inception phase, two more regional platforms are being supported by CSDI: Communication for Development Platform in Asia (ComDev-Asia), hosted and facilitated by the College for Development Communication (University of The Philippines, Los Baños), dedicated to the specific topics of ComDev applied to NRM, CCA and Food Security; and Communication for Development Platform in the Caribbean region (ComDev-Caribbean), hosted and facilitated by The Caribbean Institute of Media and Communication at the University of the West Indies Mona (CARIMAC) to showcase best practices in the region on ComDev for climate change adaptation in the agriculture and NRM sectors.