Reverse Magazine will be a new print and online publication by Bauer Media Group focusing on rock and punk music. It will feature exclusive interviews with major artists, free concert tickets, and band merchandise. Targeted towards 16 to 25 year old fans of rock/punk music, the weekly magazine will cost between £3.99 and £5.99 per issue. Ahead of the January 2016 public launch, 10,000 free copies will be distributed in Norfolk, London, and Manchester to gather feedback.