The Blackpool WOW247 Guide is a 56-page publication that will be distributed to 40,000 potential visitors to Blackpool before they arrive. It will contain sections on accommodation, attractions, shows, food/drink, shopping, and nightlife. The guide will be distributed across Scotland, the North East, and Yorkshire through Johnston Press newspapers and vendors between April and June. It will also have an accompanying national microsite and e-magazine. Sponsorship opportunities and advertising rates are provided.

2. 2015 Blackpool WOW247 Guide
Every year, hundreds of thousands of visitors flock to
Blackpool during the Spring and Summer seasons to
relax and enjoy themselves. Each year The Gazette
produces a ‘What’s On Guide’ which is handed out to
visitors arriving to the town. Following feedback
from local businesses, this year’s product has been
re-vamped and will now be distributed in
partnership with WOW247 – Johnston Press’s Online
Entertainment platform.
The Blackpool WOW247 Guide is a 56-page newsprint publication on 42.5gsm paper.
This is a thick, high quality stock (thicker and higher quality than The Gazette) and will be
produced on stitch and trimmed tabloid sized.
The publication will contain five sections:
• Accommodation
• Attractions
• Shows
• Food and Drink
• Shopping
• Nightlife
Distribution
There will be 40,000 copies printed and distributed to potential visitors to Blackpool
before they arrive. We will be distributing these copies outside of the North West to
targeted areas, which have been researched with the help of Blackpool Council. We will
use our network of newspapers throughout Johnston Press to assist with the distribution
and will target areas such as:
• Scotland (Glasgow and the surrounding areas)
• North East (Sunderland, Durham and surrounding areas)
• Yorkshire (Halifax, Leeds, Bradford and surrounding areas)
• Lancashire (Blackpool, Wigan, Burnley, Lancaster, Preston)
Each of these areas have a strong Johnston Press presence with titles such as the
Scotsman, Sunderland Echo and The Yorkshire Post, as well as many more. We will use
vendors to hand out the publication in a staggered process between April and June. We
will also select a number of large supermarkets in these areas to distribute through a
racking system, meaning the publication will be in the main news stands to pick up free
of charge. These will be replenished over the three month period.

3. 2015 Blackpool WOW247 Guide
National Microsite
In addition to the print distribution, a micro site will be
designed specifically for the Blackpool WOW247 Guide,
through Johnston Press’s national online entertainment
platform www.wow247.co.uk. Through this guide, each
advertiser will be provided with their own landing page. The
Microsite will be promoted through each of Johnston Press’s
local websites through Scotland, the North East and
Yorkshire as well as nationally through the WOW247
website. This will also be promoted locally throughout
Johnston Press’s North West websites.
E-Magazine
An e-magazine of the publication will also be available online throughout Johnston
Press’s North West websites and also selected Johnston Press websites outside of the
North West region.
Rates
Sponsorship of the publication is available. The main sponsor will receive their logo on
the front page, a full back page advertisement and a centre spread. Cost £1,500 + VAT.
Category sponsors are also available . Each category sponsor will receive their logo on
the relevant category page. Cost £175 + VAT.
Double Page Spread (pages 2 and 3) £800 + VAT
Double Page Spread £650 + VAT
Full page (31cms x 8 columns) £350 + VAT
Half page (15cms x 8 columns or 31cms x 4 columns) £195 + VAT
Quarter page (15cms x 4 columns) £125 + VAT
B&B listing (7cms x 4 columns) £85 + VAT
Booking & Copy Deadlines
Booking Deadline – Friday 20thMarch
Copy Deadline (needs setting) – Monday 23rdMarch
Complete Copy Deadline – Tuesday 24th March
Book early to secure the best position