2. INTRODUCTION
• DAA is a branding and promotional agency based in Mumbai, Jaipur, Udaipur and
Ludhiana. We are specialized in brand strategy, brand consultancy, design &
publicity devices. We have applied our branding and promotional expertise across
many different industries, from consumer goods, financial services, retail, real estate,
hospitality and mall marketing. We understand about what makes a brand
successful and how to employ the most effective brand strategies to help brands
both large and small. We do this by market research, analysis and effective brand
strategy to design a brand platform that ensures your brand engages and connects
emotionally with your target customers backed by creative online and offline
marketing communications strategies that achieve results.
• As a branding and promotional agency we have a track record of successful
branding and marketing campaigns in Mumbai, New Delhi, Jaipur, Ludhiana and
Udaipur.
3. OUR SERVICES
• Innovative brand strategies
• All OOH Media planning
• Print Advertising
• Social Media Marketing
• TV Commercials
• Billboards
• Packaging Designs
• Offline Digital Marketing
• Online Digital Marketing
• Events & other promotional activities
4. OUTDOOR MEDIA
• We are providers of all the prominent Hoarding sites, Station Boards, Bus
Stops and Bus Panels in all the major cities of India. Have a look of some of
them.
10. DIGITAL MARKETING LEAD & SALES
• Objective
• Our objective so far should involve strategic steps to create buzz, awareness, interest
generation, lead management and to follow up on the community of aspirants to pool out
potential leads.
• We create 360 Degree Visibility.
• We consider following marketing tools:
• 1. Website 2. Social Media 3. SEM 4. LMS
11. • How does the process work:
• SEM (Search Engine Marketing)
• We create and run various ads on various online platforms such as Face book, Google, YouTube
along with vendor tie ups such as Housing.com, 99acres.com, etc.
• Our target audience needs to be pulled from these ads to a single platform .
• Website (Your Digital Brochure)
• Website, yes as the site shall have various features such as panoramic view, 3d model, Loan options,
offers and more importantly –FORM FILLs that shall help us generate data for Lead Generation.
• Example Site -http://echoaventura.com/
12. • Social Media (The Community)
• Not all can afford but very few over time. We use social media to create a pool of aspirants
all under 1 roof to be directed towards conversion over time.
• Example -https://www.facebook.com/HiranandaniDevelopers
• Lead Generation
• This is our most important and final objective.
13. • Follow Ups
• After understanding the digital process, the real question comes as to what
happens to all those leads?
• Obviously follow ups, Unless there isn’t a strong follow up process via E-
mailers, telephonic support, SMS burst, etc.. Then the entire process will
remain unjustified towards strong conversion and creating actual sales.
14. PRINT MEDIA
• We do advertisement of a brand through Newspaper Add, Magazines,
flyers, Newsletters, Pamphlets distribution.
• We deal with almost every prestigious Newspaper of India.
• We also do Posters & Banners promotions.
• We take care of Public Relations & Press Releases
• We are also into Catalogue Shoot. Recently we have made a catalogue for
our prestigious client “Mayur Suitings”.
