“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing” Guy Kawasaki

2. Rashid Javed
Roll number (32)

3. Mr. Mazhar Iqbal
who give this opportunity

4. Inbound
Sharing is caring and inbound is about
creating and sharing content with the
world.

5. Inbound marketing
Inbound Marketing is defined as a marketing strategy
where businesses implement tactics to “get found”, or as
we say, “get spotted” by customers.
“If you have more Money than brains, you should focus on
Outbound Marketing. If you have more Brains than money,
you should focus on Inbound Marketing”
Guy Kawasaki

8. The best way to turn strangers into customers
and promoters of your business
The Inbound Methodology

9. Along the top are the actions inbound companies use to
obtain and retain – new customers.
The Inbound Methodology
Source: HubSpot

10. Along the bottom are the tools inbound companies
use to accomplish these actions.
The Inbound Methodology
Source: HubSpot

11. Theme
• Content Creation
“Make marketing people love”

12. Scope of Inbound Marketing
• Why companies use this
• The Internet has profoundly transformed the way
people communicate and interact with each other.
• Get to be found. It is about to create and optimize
relevant content and promote it among our target
audience. This part is the “pre-click” phase.
• Convert Visitors to Leads. This represents the “post-
click” phase.
• Analyze the activity on their site to optimize online
marketing efforts

13. Example
Hub Spot is an inbound marketing and sales platform that
helps companies attract visitors, convert leads, and close
customers.

14. Cont. …………
• Starbucks,
• Red bull,
• Cisco,

15. BENEFITS OF INBOUND
MARKETING
• Inbound marketing costs are 61% lower per lead.
• Last year 54% of companies for inbound marketing increased their
budget
• 57% of companies acquired a customer through their blog
• 62% of companies acquired a customer through LinkedIn
• 56% of websites that blogged once a month acquired a customer
• 70% of websites that blogged 2 to 3 times a week acquired a customer
• 92% of websites that blogged multiple times a day acquired a customer
• 65% of B2B websites acquired a customer through LinkedIn
• 77% of B2C websites acquired a customer through Facebook

16. Inbound Marketing Touches Nearly
Every Major Industry
Survey N = 3,339 Source: HubSpot