3. Vogue
• Published monthly by Condé Nast, 1916 to present.
• Set edition: July 1965
• Price: 3 shillings (36 old pennies)
• Women’s magazines became very popular in the post-war
• period and, in the 1960s, sales of women’s
• magazines reached 12 million copies per week.
4. Vogue Industry research
Conde Nast’s is Considered to be a dominant upmarket publisher in the
industry. It ranges from fashion to interior design, decoration, society
and celebrity gossip, travel and technology. The name of the conde
Nast group derives from its American founder, conde Montrose Nast
who in 1909bought vogue. The company is conglomerate because it
owns other vogue magazines around the world. E.g. vogue Italy, vogue
Germany.
Vogue has expanded its brand worldwide and now has companies in
Italy, Australia and other international countries. Due to this there
brand is recognized as a top brand in the fashion industry.
5. History Of Vogue
• 1892-1905: Early years
• In 1892, Arthur Baldwin Turnure, an American business man, founded Vogue as a weekly newspaper in the
United States, sponsored by Kristoffer Wright;[3] the first issue was published on December 17 of that year,
with a cover price of 10 cents (equivalent to $2.72 in 2017). Turnure's intention was to create a publication
that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs
as well as the belle." From its inception, the magazine targeted the new New York upper class. Vogue
glamorously "recount their habits, their leisure activities, their social gatherings, the places they frequented,
and the clothing they wore...and everyone who wanted to look like them and enter their exclusive circle. The
magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs
included for its male readership. Despite the magazines content, it grew very slowly during this period.
• 1905–1920: Condé Nast
• Condé Montrose Nast purchased Vogue in 1905 one year before Turnure's death and gradually grew the
publication. He changed it to a unisex magazine and started Vogue overseas in the 1910s. Under Nast, the
magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine's number of
publications and profit increased dramatically under Nast's management. By 1911, the Vogue brand had
garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the
coverage of weddings. According to Condé Naste Russia, after the First World War made deliveries in the Old
World impossible, printing began in England. The decision to print in England proved to be successful
causing Nast to release the first issue of French Vogue in 1920.
6. 1920-1970
• 1920–1970: Expansion
• The magazine's number of subscriptions surged during the Great Depression, and again during World War II. During this time, noted critic and former
Vanity Fair editor Frank Crowninshield served as its editor, having been moved over from Vanity Fair by publisher Condé Nast.
• In July 1932, American Vogue placed its first colour photograph on the cover of the magazine. The photograph was taken by photographer Edward
Steichen and portrays a woman swimmer holding a beach ball in the air.
• Laird Borrelli notes that Vogue led the decline of fashion illustration in the late 1930s, when they began to replace their celebrated illustrated covers,
by artists such as Dagmar Freuchen, with photographic images.
• Nast was responsible for introducing colour printing and the "two-page spread.“ He greatly impacted the magazine and turned it into a "successful
business" and the "women's magazine we recognize today" and greatly increased the sales volumes until his death in 1942.
• In the 1960s, with Diana Vreeland as editor-in-chief and personality, the magazine began to appeal to the youth of the sexual revolution by focusing
more on contemporary fashion and editorial features that openly discussed sexuality. Toward this end, Vogue extended coverage to include East
Village boutiques such as Limbo on St. Mark's Place, as well as including features of "downtown" personalities such as Andy Warhol's "Superstar" Jane
Holzer's favourite haunts.[10] Vogue also continued making household names out of models, a practice that continued with Suzy Parker, Twiggy, Jean
Shrimpton, Lauren Hutton, Veruschka, Marisa Berenson, Penelope Tree, and others.
• In 1973, Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine underwent extensive editorial and stylistic
changes to respond to changes in the lifestyles of its target audience. Mirabella states that she was chosen to change Vogue because "women weren't
interested in reading about or buying clothes that served no purpose in their changing lives." [14] She was selected to make the magazine appeal to
"the free, working, "liberated" woman of the seventies. She changed the magazine by adding text with interviews, arts coverage, and serious health
pieces. When that type of stylistic change fell out of favour in the 1980s, Mirabella was brutally fired. Her take on it: "For a magazine devoted to style,
this was not a very stylish way of telling me."
7. 1988-Presnent
• 1988–present: Anna Wintour leadership
• In July 1988, after Vogue had begun to lose ground to three-year-old upstart Elle, Anna Wintour was named editor-in-chief.[15][16] Noted for her
trademark bob cut and sunglasses, Wintour sought to revitalize the brand by making it younger and more approachable;[17] she directed the focus
towards new and accessible concepts of "fashion" for a wider audience.[18] Wintour's influence allowed the magazine to maintain its high circulation,
while staff discovered new trends that a broader audience could conceivably afford.[18] For example, the inaugural cover of the magazine under
Wintour's editorship featured a three-quarter-length photograph of Michaela Bercu, an Israeli model, wearing a bejewelled Christian Lacroix jacket
and a pair of jeans, a departure from her predecessors' tendency to portray a woman's face alone; according to The New York Times, this gave
"greater importance to both her clothing and her body". As fashion editor Grace Coddington wrote in her memoirs, the cover "endorsed a democratic
new high/low attitude to dressing, added some youthful but sophisticated raciness, and garnished it with a dash of confident energy and drive that
implied getting somewhere fast. It was quintessential Anna. "Throughout her reign at Vogue, Wintour accomplished her goals to revitalize the
magazine and managed to produce some very large editions of the magazine. In fact, the "September 2004 edition, clocked in at 832 pages, the most
ever for a monthly magazine." [16] Wintour continues to be American Vogue's editor-in-chief to this day.
• The contrast of Wintour's vision with that of her predecessors was noted as striking by observers, both critics and defenders. Amanda Fortini, fashion
and style contributor for Slate, argues that her policy has been beneficial for Vogue.
• When Wintour was appointed head of Vogue, Grace Mirabella had been editor in chief for 17 years, and the magazine had grown complacent,
coasting along in what one journalist derisively called "its beige years". Beige was the colour Mirabella had used to paint over the red walls in Diana
Vreeland's office, and the metaphor was apt: The magazine had become boring. Among Condé Nast executives, there was worry that the grand dame
of fashion publications was losing ground to upstart Elle, which in just three years had reached a paid circulation of 851,000 to Vogue 's stagnant 1.2
million. And so Condé Nast publisher Si Newhouse brought in the 38-year-old Wintour, who through editor-in-chief positions at British Vogue and
House & Garden, had become known not only for her cutting-edge visual sense, but also for her ability to radically revamp a magazine to shake things
up.
• Although she has had great impact on the magazine, throughout her career, Wintour has been pinned as being cold and difficult to work with. In an
article on Biography.com, Wintour admits that she is "very driven by what [she does]," and has said "I am certainly very competitive. I like people who
represent the best at what they do, and if that turns you into a perfectionist then maybe I am."
8. The Big Issue (Oct 17-23) (2016) (No.1227)
Dennis & The Big Issue LTD
9. The Big Issue
• Inspired by Street News, a newspaper sold by homeless people in New York, The Big
Issue was founded in 1991 by John Bird and Gordon Roddick as a response to the
increasing numbers of homeless people in London; they have been friends since 1967.
The Body Shop provided start-up capital to the equivalent value of $50,000. The
magazine was initially published monthly; but, in June 1993, The Big Issue went weekly.
The venture continued to expand with national editions being established in Scotland
and Wales, as well as regional editions for Northern England and England's South West
Region. Further editions are also produced in seven locations overseas.
• In 1995, The Big Issue Foundation was founded to offer additional support and advice to
vendors around issues such as housing, health, personal finance and addiction.
• In 2001, the magazine sold nearly 300,000 copies per week. Between 2007 and 2011, the
circulation of The Big Issue declined from 167,000 to less than 125,000. Competition
between vendors also increased at this time. In January 2012, the magazine was
relaunched, with an increased focus on campaigning and political journalism. New
columnists were added, including the Premier League footballer Joey Barton, Rachel
Johnson and Samira Ahmed. The cover price was increased.
10. The Big Issue Charity. What Does it Do?
• The Big Issue Foundation is a financially independent charity. We believe in a ‘hand up and not a hand out’ and recognise that earning an income is a key step in a person’s
journey towards stability and a better life. Achieving something for yourself is 100% more empowering than having it done for you. The Big Issue offers the incentive of earning an
income; it means that we engage with a number of individuals who are not seen by other services or projects. We work exclusively with Big Issue vendors, people who are
excluded from mainstream society, financially impoverished and disadvantaged in multiple ways. We seek to address the fundamental issues attached to social and financial
exclusion through the provision of concrete support to change lives for good.
• We operate an open door policy and work with individuals who have made the first step to try and work themselves out of the poverty of their situation. Our charity work focuses
on delivering brighter futures, boosting self esteem and helping vendors to reclaim their citizenship.
• “Our service team supports vendors to determine their own paths towards a better future and then connects them with local services to achieve it. We provide vendors with
bespoke support to help them address the issues that may have contributed to their housing insecurity, or the issues that have arisen as a result. We enable vendors to: open
bank accounts, access health services, find accommodation, meet their aspirations and reconnect with families and friends, volunteer, train, learn and start their own enterprises
and find paid work.”
• Our approach as ‘brokers’ allows us to work at a volume and scale that ensures value for money as well as meaningful achievements; ‘brokerage’ is flexible, it allows us to access a
multitude of service partners and form new relationships as the ‘needs’ of the vending population change.
• Each year we strive to improve the effectiveness, reach and impact of our work with Big Issue vendors.
• Our ‘vendor support fund’ is available on application throughout the United Kingdom; vendors save and contribute a minimum of 20% towards the cost of something that has
been identified as important to them in their journey. We grant the additional 80% from our donated funds. The simple items that we can all take for granted can seem like an
impossible dream to a person who is experiencing homelessness.
• £10.70 covered the costs for Michael to attend a housing appointment in Birmingham
• £17.99 helped John from bath get trainers to help him get fit before joining the army
• £55.50 helped Chris from Oxford buy the kitchen basics he needed when he moved into a self-contained flat
• £77.20 helped Anne from Bristol take her driving theory and practical driving test to help her prepare for future job opportunities
• £200 enabled Paul from Plymouth to buy a set of tools for the start of his plumbing course.
11. The Big Issue
• Vendors buy The Big Issue magazine for £1.25 and sell it for £2.50, meaning each seller is a micro-entrepreneur who is working, not begging. Therefore it is vitally important that
buyers take their copy of the magazine when they pay for it.
• In 2016, The Big Issue sold its 200 millionth copy, celebrated its 25th anniversary and launched The Big Issue Shop, a fully customised online platform committed to selling
products with a social echo. More than 200 million copies of the magazine sold
• 92,000 people have sold The Big Issue. In the past 25 years vendors have earned £115 million. 3700 new vendors walk through our doors every year
• Since 1991, the magazine has helped over 92,000 vendors earn £115 million. There are currently around 1500 vendors, and last year alone we helped them to earn a total of £5.5
million. Currently the magazine is read by over 400,000 people across the UK and circulates 83,073 copies every week.
• The Big Issue is an award-winning publication, which has challenged and shaped public perceptions and inspired over 120 similar magazines in 35 countries worldwide. Contact us.
• Big Issue Invest, Founded in 2005, Big Issue Invest extends The Big Issue’s mission to dismantle poverty through creating opportunity by financing the growth of sustainable social
enterprises and charities across the UK.
• We are the UK’s first ‘Social Merchant Bank,’ by social entrepreneurs, for social entrepreneurs. Big Issue Invest currently manages or advises on £150 million of social funds.
• Big Issue Invest offers social enterprises, charities and profit-with- purpose businesses, loans and investment from £20,000 to £3 million. Since 2005, we have invested in
approximately 300 social enterprises and charities, all of which have positively influenced the lives of an estimated 1 million people across the UK.
• Big Issue Invest currently manages or advises on £150 million of social funds
• With the UK Social Bond Fund, in partnership with Columbia Thread needle, we are seeking to bring the mainstream to social investment. This is the first social investment fund
offering daily liquidity and has raised over £100 million as of January 2017.
• Big Issue Invest has invested £30 million across 300 social enterprises
• Directly benefitting 1.8 million people and creating 3200 jobs
• Big Issue Invest is also helping to pave the way for 2.7 million social housing tenants to potentially improve their credit files, by partnering with Experian on The Rental Exchange.
• Our goal is to continue supporting organisations that are seeking to dismantle poverty through creating opportunity for people and communities across the UK. The capital raised
by Big Issue Invest is mainly from private sources and not from sales of the magazine.
