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Mobile Apps in Africa
Hi I’m Wesley

Stalk me: @WesleyLynch

@Snapplify | info@snapplify.com
Global Smartphone
Market Share 2012

Source: GO-Globe.com

@Snapplify | info@snapplify.com
Is Africa ready for Apps?

@Snapplify | info@snapplify.com
All mobile phones in Africa

Source: Informa Telecoms & Media

@Snapplify | info@snapplify.com
Smartphones in Africa

@Snapplify | info@snapplify.com
Non-smart phones in Africa

@Snapplify | info@snapplify.com
•	 In 2012 Africa reached 65% mobile penetration
•	 Africa is the 2nd biggest mobile market in the world and the fastest
	 growing too.

@Snapplify | info@snapplify.com
African Apps

@Snapplify | info@snapplify.com
Zapiro Toons
•	 Zapiro Toons featured in list rankings in over 94 countries, ranking in the
	 Top 25 in 70 countries.

@Snapplify | info@snapplify.com
The Star
•	 Ranked #18 iPad News & Politics App in the UK
•	 Ranked #2 iPad Newsstand App in SA
•	 Ranked #2 iPad Newsstand App in Botswana

@Snapplify | info@snapplify.com
Woolworths Magazine
•	 Ranked #1 on iPhone and iPad for Lifestyle Magazines in its first
	 month of going live

@Snapplify | info@snapplify.com
Revenue growth globally for Snapplify apps
2012-2013

@Snapplify | info@snapplify.com
Revenue growth globally for Snapplify apps
2012-2013

@Snapplify | info@snapplify.com
Revenue growth globally for Snapplify apps
2012-2013

@Snapplify | info@snapplify.com
Revenue growth globally for Snapplify apps
2012-2013

@Snapplify | info@snapplify.com
Snapplify % of Sales:
iOS vs Android

@Snapplify | info@snapplify.com
Challenges
@Snapplify | info@snapplify.com
App stores
@Snapplify | info@snapplify.com
Access Global Markets

@Snapplify | info@snapplify.com
Thank You
Any Questions?

London

New York

Cape Town

Email: info@snapplify.com | Web: www.snapplify.com | Twitter: @Snapplify

@Snapplify | info@snapplify.com

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Mobile Apps in Africa