SlideShare a Scribd company logo
FLURRYSTATE OF MOBILE:
COVID-19 EDITION
TwitterBlog LinkedIn
However, usage across individual app
categories varied wildly. Investment, Health
& Fitness, and Photo & Video categories
increased in usage. Sports, Food & Drink,
and Navigation categories decreasedin
usage as sporting events were cancelled
and Americans sheltered in place. Read the
full story here.
Mobile App
Usage Up 10%
● The increasewasgreater on weekdays
comparedto weekends.Game app
sessionsincreasedby an averageof 21%
on weekdays and8.5% on weekends.
● After the shelter-in-placeorder,game app
usageby day of week was relativelyequal,
but the increaseduringthe week was more
dramatic,indicatingmore “newly found
time” on weekdays.
● ButGen Z played the most games,with
Gen Z gamersup 31% comparedto pre-
pandemiclevels.
● Readthe fullreports hereand here.
Gamingapp
categorysurged
UsersandSessionspeakedin
April as Americansplayedgames
likeeveryday istheweekend
Political, COVID-19 and social equality
protests dominated headlines and
drove record engagement compared
to 2019 levels. Read the full report
here.
NewsApps Report
RecordEngagement
Investmentapp
categorygrowsamidst
marketvolatility
Thecoronavirus-inducedmarket
volatility causedtheInvestmentApp
categoryto grow onaverage 56%
fromJanuary to June. Read more
here.
While the Food & Drink category was
down as a broad category by 18%
during the pandemic, certain segments
within the category performed well.
Recipe and Takeout App usage
increased, by 26% and 6%
respectively, as Americans cooked
more frequently and avoided dining in.
Read the full story here.
Americans
Embraced Cooking
& In-Home Dining
● Monthly iPad app sessions were up 13%
in April compared to January’s baseline
levels. Monthly app sessions on iPhones
only increased 9% in the same period.
● iPad sales also performed well compared
to iPhone sales. Beginning in the second
week of March, iPhone sales dropped to
nearly half of their baseline levels where
they remained through May.
● iPad sales, on the other hand, dropped
only to 77% of January baseline levels.
They quickly rebounded to 90% of the
baseline, where they held until early April.
● Read the full story here.
Americans reached for
tablets while stuck at home
Tablet Usage
Increased during
Shelter-in-Place
● In April 2020, non-essentialbusiness
closedcausing theunemployment rate
to jump to 14.7%. Combinedwith the shift
to working from home and distance
learning, the peak wake up timeshifted
to 7 AM comparedto 6 AM in January.
● In July, the peak wake up timeshifted
back to 6 AM, but the curve remains
flatter than January’s, meaningmore
Americansarewaking up later.
● Readmore here.
Sleep Habits Shifted
Without commutes, breakfast
meetings, or morning gym classes,
Americans are sleeping later
Mobile app usage reveals 75% drop in
visits to airports and 70% drop in visit to
financial business centers as Americans
shifted to working from home and non-
essential businesses closed.
Read the full analysis on the drop in
airport traffic here and the drop in
business center traffic here.
Traffic droppedto
Airports and
BusinessCenters
● In-store payment app usage reveals in-
store shopping has nearly recovered from
26% drop in April.
● Similar to the Gaming app category, the
typical weekend spikes for in-store
shopping disappeared, as people spread
out shopping and errands during the week.
● In-store transactions fell the most on
weekends, by an average of 19%,
compared to 10% on weekdays.
● Read the full analysis here.
People now shop less on the
weekend than during the week
compared to before COVID-19
In-Store Payment
App Usage Has
Nearly Recovered
● In January 2020, the advertising-only
revenue model was most common among
app developers on both platforms
● Due to COVID-19, many advertisers
canceled—or at leastpaused—spend,
forcing app developers to rethink their
revenue models.
● By July, app developers diversified revenue
models with in-app purchases.
● Certain app categories rely heavily on
advertising revenue, forcing a shift.
● Read more here.
App Developer
RevenueModels
Began Shifting
Flurry State of Mobile: Coronavirus Edition
Flurry State of Mobile: Coronavirus Edition
Flurry State of Mobile: Coronavirus Edition

More Related Content

What's hot

Hispanics study Final
Hispanics study FinalHispanics study Final
Hispanics study FinalShareThis
 
«Digital, Social and Mobile 2015» We Are Social Singapore
«Digital, Social and Mobile 2015» We Are Social Singapore «Digital, Social and Mobile 2015» We Are Social Singapore
«Digital, Social and Mobile 2015» We Are Social Singapore
yann le gigan
 
Contenido es la droga
Contenido es la drogaContenido es la droga
Contenido es la droga
Manu Chatlani
 
eMarketer Webinar: Demographics in Canada—Age-based Digital Behaviors
eMarketer Webinar: Demographics in Canada—Age-based Digital BehaviorseMarketer Webinar: Demographics in Canada—Age-based Digital Behaviors
eMarketer Webinar: Demographics in Canada—Age-based Digital Behaviors
eMarketer
 
State of Digital and Social Media in the Philippines 2018
State of Digital and Social Media in the Philippines 2018State of Digital and Social Media in the Philippines 2018
State of Digital and Social Media in the Philippines 2018
RUBEN LICERA
 
New Zealand Digital Marketing landscape 2016
New Zealand Digital Marketing landscape 2016New Zealand Digital Marketing landscape 2016
New Zealand Digital Marketing landscape 2016
Marketa
 
2017 digital yearbook
2017 digital yearbook2017 digital yearbook
2017 digital yearbook
mondialsolution mondialbrand
 
How we use technology and its impact on our lives.
How we use technology and its impact on our lives.How we use technology and its impact on our lives.
How we use technology and its impact on our lives.
martynaj
 
Smartphones, TouchPoints and news
Smartphones, TouchPoints and newsSmartphones, TouchPoints and news
Smartphones, TouchPoints and news
Newsworks
 
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016
Andrew Chow ✯ Keynote Speaker ✯
 

What's hot (10)

Hispanics study Final
Hispanics study FinalHispanics study Final
Hispanics study Final
 
«Digital, Social and Mobile 2015» We Are Social Singapore
«Digital, Social and Mobile 2015» We Are Social Singapore «Digital, Social and Mobile 2015» We Are Social Singapore
«Digital, Social and Mobile 2015» We Are Social Singapore
 
Contenido es la droga
Contenido es la drogaContenido es la droga
Contenido es la droga
 
eMarketer Webinar: Demographics in Canada—Age-based Digital Behaviors
eMarketer Webinar: Demographics in Canada—Age-based Digital BehaviorseMarketer Webinar: Demographics in Canada—Age-based Digital Behaviors
eMarketer Webinar: Demographics in Canada—Age-based Digital Behaviors
 
State of Digital and Social Media in the Philippines 2018
State of Digital and Social Media in the Philippines 2018State of Digital and Social Media in the Philippines 2018
State of Digital and Social Media in the Philippines 2018
 
New Zealand Digital Marketing landscape 2016
New Zealand Digital Marketing landscape 2016New Zealand Digital Marketing landscape 2016
New Zealand Digital Marketing landscape 2016
 
2017 digital yearbook
2017 digital yearbook2017 digital yearbook
2017 digital yearbook
 
How we use technology and its impact on our lives.
How we use technology and its impact on our lives.How we use technology and its impact on our lives.
How we use technology and its impact on our lives.
 
Smartphones, TouchPoints and news
Smartphones, TouchPoints and newsSmartphones, TouchPoints and news
Smartphones, TouchPoints and news
 
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016
 

Similar to Flurry State of Mobile: Coronavirus Edition

App Annie: The State of Mobile 2021
App Annie: The State of Mobile 2021App Annie: The State of Mobile 2021
App Annie: The State of Mobile 2021
Léo Xavier
 
Gdp covid19 insight
Gdp covid19 insightGdp covid19 insight
Gdp covid19 insight
Ossy Indra Wardhani
 
Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12Performics
 
2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...
2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...
2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...
InfoShell
 
The 2015 App Marketing Guide
The 2015 App Marketing GuideThe 2015 App Marketing Guide
The 2015 App Marketing Guide
Evgeny Tsarkov
 
The 2015 App Marketing Guide by Localytics
The 2015 App Marketing Guide by LocalyticsThe 2015 App Marketing Guide by Localytics
The 2015 App Marketing Guide by Localytics
Jordann Le Gal
 
Opera MediaWorks Mobile Report Q3 2013
Opera MediaWorks Mobile Report Q3 2013Opera MediaWorks Mobile Report Q3 2013
Opera MediaWorks Mobile Report Q3 2013Elena Pikunova
 
App annie state of mobile 2022
App annie state of mobile 2022 App annie state of mobile 2022
App annie state of mobile 2022
Shereen Badr
 
Liftoff-2016-Mobile-Index
Liftoff-2016-Mobile-IndexLiftoff-2016-Mobile-Index
Liftoff-2016-Mobile-IndexTrace Ronning
 
Liftoff_2016_Mobile_App_Index
Liftoff_2016_Mobile_App_IndexLiftoff_2016_Mobile_App_Index
Liftoff_2016_Mobile_App_IndexMorgan Friberg
 
2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry
Judd Wheeler
 
The use of technology
The use of technologyThe use of technology
The use of technology
BrittneyAshton
 
Winter Internship Report
Winter Internship ReportWinter Internship Report
Winter Internship ReportAnuj Gopal
 
Report 2016 retrospective_en
Report 2016 retrospective_enReport 2016 retrospective_en
Report 2016 retrospective_en
Александр Якубович
 
ADVERTISING ON MOBILE APP:
ADVERTISING ON MOBILE APP:ADVERTISING ON MOBILE APP:
ADVERTISING ON MOBILE APP:
Wale Alaba
 
2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App Economy2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App Economy
Filipp Paster
 
2022 Dating Apps Report - EN.pdf
2022 Dating Apps Report - EN.pdf2022 Dating Apps Report - EN.pdf
2022 Dating Apps Report - EN.pdf
DebashishSahoo17
 
2015 US digital future in focus - Comscore - 26 March 2015
2015 US digital future in focus  - Comscore - 26 March 20152015 US digital future in focus  - Comscore - 26 March 2015
2015 US digital future in focus - Comscore - 26 March 2015
Romain Fonnier
 
Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015
central.zone
 
Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015Sumit Roy
 

Similar to Flurry State of Mobile: Coronavirus Edition (20)

App Annie: The State of Mobile 2021
App Annie: The State of Mobile 2021App Annie: The State of Mobile 2021
App Annie: The State of Mobile 2021
 
Gdp covid19 insight
Gdp covid19 insightGdp covid19 insight
Gdp covid19 insight
 
Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12
 
2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...
2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...
2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates...
 
The 2015 App Marketing Guide
The 2015 App Marketing GuideThe 2015 App Marketing Guide
The 2015 App Marketing Guide
 
The 2015 App Marketing Guide by Localytics
The 2015 App Marketing Guide by LocalyticsThe 2015 App Marketing Guide by Localytics
The 2015 App Marketing Guide by Localytics
 
Opera MediaWorks Mobile Report Q3 2013
Opera MediaWorks Mobile Report Q3 2013Opera MediaWorks Mobile Report Q3 2013
Opera MediaWorks Mobile Report Q3 2013
 
App annie state of mobile 2022
App annie state of mobile 2022 App annie state of mobile 2022
App annie state of mobile 2022
 
Liftoff-2016-Mobile-Index
Liftoff-2016-Mobile-IndexLiftoff-2016-Mobile-Index
Liftoff-2016-Mobile-Index
 
Liftoff_2016_Mobile_App_Index
Liftoff_2016_Mobile_App_IndexLiftoff_2016_Mobile_App_Index
Liftoff_2016_Mobile_App_Index
 
2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry
 
The use of technology
The use of technologyThe use of technology
The use of technology
 
Winter Internship Report
Winter Internship ReportWinter Internship Report
Winter Internship Report
 
Report 2016 retrospective_en
Report 2016 retrospective_enReport 2016 retrospective_en
Report 2016 retrospective_en
 
ADVERTISING ON MOBILE APP:
ADVERTISING ON MOBILE APP:ADVERTISING ON MOBILE APP:
ADVERTISING ON MOBILE APP:
 
2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App Economy2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App Economy
 
2022 Dating Apps Report - EN.pdf
2022 Dating Apps Report - EN.pdf2022 Dating Apps Report - EN.pdf
2022 Dating Apps Report - EN.pdf
 
2015 US digital future in focus - Comscore - 26 March 2015
2015 US digital future in focus  - Comscore - 26 March 20152015 US digital future in focus  - Comscore - 26 March 2015
2015 US digital future in focus - Comscore - 26 March 2015
 
Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015
 
Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015Pdf 2015 us_digitalfutureinfocus_engus_mar2015
Pdf 2015 us_digitalfutureinfocus_engus_mar2015
 

Recently uploaded

一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
yhkoc
 
Business update Q1 2024 Lar España Real Estate SOCIMI
Business update Q1 2024 Lar España Real Estate SOCIMIBusiness update Q1 2024 Lar España Real Estate SOCIMI
Business update Q1 2024 Lar España Real Estate SOCIMI
AlejandraGmez176757
 
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
nscud
 
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
vcaxypu
 
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project PresentationPredicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Boston Institute of Analytics
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
ukgaet
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Subhajit Sahu
 
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdfSample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Linda486226
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
NABLAS株式会社
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
enxupq
 
tapal brand analysis PPT slide for comptetive data
tapal brand analysis PPT slide for comptetive datatapal brand analysis PPT slide for comptetive data
tapal brand analysis PPT slide for comptetive data
theahmadsaood
 
Adjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTESAdjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTES
Subhajit Sahu
 
一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单
enxupq
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
haila53
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
ewymefz
 
standardisation of garbhpala offhgfffghh
standardisation of garbhpala offhgfffghhstandardisation of garbhpala offhgfffghh
standardisation of garbhpala offhgfffghh
ArpitMalhotra16
 
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
vcaxypu
 
Q1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year ReboundQ1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year Rebound
Oppotus
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
ewymefz
 
Innovative Methods in Media and Communication Research by Sebastian Kubitschk...
Innovative Methods in Media and Communication Research by Sebastian Kubitschk...Innovative Methods in Media and Communication Research by Sebastian Kubitschk...
Innovative Methods in Media and Communication Research by Sebastian Kubitschk...
correoyaya
 

Recently uploaded (20)

一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
 
Business update Q1 2024 Lar España Real Estate SOCIMI
Business update Q1 2024 Lar España Real Estate SOCIMIBusiness update Q1 2024 Lar España Real Estate SOCIMI
Business update Q1 2024 Lar España Real Estate SOCIMI
 
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
 
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
 
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project PresentationPredicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
 
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdfSample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
 
tapal brand analysis PPT slide for comptetive data
tapal brand analysis PPT slide for comptetive datatapal brand analysis PPT slide for comptetive data
tapal brand analysis PPT slide for comptetive data
 
Adjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTESAdjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTES
 
一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
 
standardisation of garbhpala offhgfffghh
standardisation of garbhpala offhgfffghhstandardisation of garbhpala offhgfffghh
standardisation of garbhpala offhgfffghh
 
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
 
Q1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year ReboundQ1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year Rebound
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
 
Innovative Methods in Media and Communication Research by Sebastian Kubitschk...
Innovative Methods in Media and Communication Research by Sebastian Kubitschk...Innovative Methods in Media and Communication Research by Sebastian Kubitschk...
Innovative Methods in Media and Communication Research by Sebastian Kubitschk...
 

Flurry State of Mobile: Coronavirus Edition

  • 1. FLURRYSTATE OF MOBILE: COVID-19 EDITION TwitterBlog LinkedIn
  • 2. However, usage across individual app categories varied wildly. Investment, Health & Fitness, and Photo & Video categories increased in usage. Sports, Food & Drink, and Navigation categories decreasedin usage as sporting events were cancelled and Americans sheltered in place. Read the full story here. Mobile App Usage Up 10%
  • 3.
  • 4. ● The increasewasgreater on weekdays comparedto weekends.Game app sessionsincreasedby an averageof 21% on weekdays and8.5% on weekends. ● After the shelter-in-placeorder,game app usageby day of week was relativelyequal, but the increaseduringthe week was more dramatic,indicatingmore “newly found time” on weekdays. ● ButGen Z played the most games,with Gen Z gamersup 31% comparedto pre- pandemiclevels. ● Readthe fullreports hereand here. Gamingapp categorysurged UsersandSessionspeakedin April as Americansplayedgames likeeveryday istheweekend
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Political, COVID-19 and social equality protests dominated headlines and drove record engagement compared to 2019 levels. Read the full report here. NewsApps Report RecordEngagement
  • 12.
  • 14.
  • 15. While the Food & Drink category was down as a broad category by 18% during the pandemic, certain segments within the category performed well. Recipe and Takeout App usage increased, by 26% and 6% respectively, as Americans cooked more frequently and avoided dining in. Read the full story here. Americans Embraced Cooking & In-Home Dining
  • 16.
  • 17. ● Monthly iPad app sessions were up 13% in April compared to January’s baseline levels. Monthly app sessions on iPhones only increased 9% in the same period. ● iPad sales also performed well compared to iPhone sales. Beginning in the second week of March, iPhone sales dropped to nearly half of their baseline levels where they remained through May. ● iPad sales, on the other hand, dropped only to 77% of January baseline levels. They quickly rebounded to 90% of the baseline, where they held until early April. ● Read the full story here. Americans reached for tablets while stuck at home Tablet Usage Increased during Shelter-in-Place
  • 18.
  • 19.
  • 20. ● In April 2020, non-essentialbusiness closedcausing theunemployment rate to jump to 14.7%. Combinedwith the shift to working from home and distance learning, the peak wake up timeshifted to 7 AM comparedto 6 AM in January. ● In July, the peak wake up timeshifted back to 6 AM, but the curve remains flatter than January’s, meaningmore Americansarewaking up later. ● Readmore here. Sleep Habits Shifted Without commutes, breakfast meetings, or morning gym classes, Americans are sleeping later
  • 21.
  • 22. Mobile app usage reveals 75% drop in visits to airports and 70% drop in visit to financial business centers as Americans shifted to working from home and non- essential businesses closed. Read the full analysis on the drop in airport traffic here and the drop in business center traffic here. Traffic droppedto Airports and BusinessCenters
  • 23.
  • 24.
  • 25. ● In-store payment app usage reveals in- store shopping has nearly recovered from 26% drop in April. ● Similar to the Gaming app category, the typical weekend spikes for in-store shopping disappeared, as people spread out shopping and errands during the week. ● In-store transactions fell the most on weekends, by an average of 19%, compared to 10% on weekdays. ● Read the full analysis here. People now shop less on the weekend than during the week compared to before COVID-19 In-Store Payment App Usage Has Nearly Recovered
  • 26.
  • 27.
  • 28.
  • 29. ● In January 2020, the advertising-only revenue model was most common among app developers on both platforms ● Due to COVID-19, many advertisers canceled—or at leastpaused—spend, forcing app developers to rethink their revenue models. ● By July, app developers diversified revenue models with in-app purchases. ● Certain app categories rely heavily on advertising revenue, forcing a shift. ● Read more here. App Developer RevenueModels Began Shifting