The Digital 2019 report by We Are Social, in partnership with Hootsuite, GlobalWebIndex, GSMA, Statista, Locowise, Similarweb and App Annie, has rich data that can be used for attaining a deeper understanding of digital and social media trends in Africa. This is due to the inclusion of the African countries therein. You can check the blog out here: https://enitiate.solutions/what-we-can-learn-about-africa-from-the-digital-2019-report/

1. What Africa Can Learn
From Digital 2019 Report
19 July 2019

2. About this presentation:
The Digital 2019 report by We Are Social, in partnership with Hootsuite,
GlobalWebIndex, GSMA, Statista, Locowise, Similarweb and App Annie, has
rich data that can be used for attaining a deeper understanding of digital and
social media trends in Africa. This is due to the inclusion of the African
countries therein.

3. About this presentation (cont):
In this presentation, findings are shared based extracted data from the
Digital 2019 report. The focus is on:
● Social network penetrations;
● Social network quarterly growths; and
● Social network reaches

4. The Digital 2019 report is in its 5th year of being published, and covers 245
countries.
All the 54 African countries are included.

5. Selection of African
Countries and
Social Networks

6. African countries:
● Based on 2019 active
Facebook user stats, the top
7 countries are Egypt,
Nigeria, Alegeria, South
Africa, Morocco, Tunisia and
Kenya.
● The 7 countries (7% of a total
of 54 countries) contribute
66% to Facebook’s users
Egypt: 1
South Africa : 4
Nigeria : 2
Algeria: 3 Tunisia: 6
Kenya: 7
Morocco: 5

7. Social networks:
● 5 most popular social networks in Africa were selected, and these
are:
Facebook Instagram Twitter Snapchat LinkedIn

8. Social network
Penetrations

9. Social network penetrations - {Active Users/Population} - in Africa (represented by the top
7 countries) mirror Global trend. Instagram’s high penetration in Africa is worth noting.

10. Facebook and Instagram have highest penetrations in Tunisia, Twitter and Linkedin in
South Africa, and Snapchat in Morocco.

11. Social Network
Quarterly Growths

12. Social network growths are in line between Africa and Global, except for Snapchat
that is doing well on the continent. Twitter is battling in both territories.

13. Kenya is driving the growth of Snapchat, while South Africa is driving the decline of
Twitter.

14. Social Network
Advertising Reaches

15. This is an important slide for Digital Marketers and Media Specialists. In a nutshell, Facebook and
Twitter yield the highest and lowest reaches for advertising spend, both Globally and in Africa.

16. The top 7 African countries generally follow the African and Global trend. Worth noting are the high
advertising reaches for Tunisia (Facebook and Instagram) and South Africa (LinkedIn).

17. Female Contribution to
Social Network Reaches

18. By and large, Africa is aligned with Global trends for female contributions to reaches
of the 5 social networks. In a nutshell, there are more women than men only on
Snapchat in Africa. Twitter is predominantly a male social network on the continent.

19. Breaking the gender-based social network reach down reveals that in some of the top 7 African
countries female contributions are more pronounced, e.g. in South Africa, 4 in every 5 active
Snapchat users are female, and the split is more or less equal on Facebook, Instagram and
LinkedIn.

20. About Us:

21. We are the Pan-African digital marketing company, based in Johannesburg, South
Africa. We specialise in the development of communication strategies, multi-visual
content design and digital technology solutions.
When we started our operation,
● Facebook had only 100 million active users,
● social networks were still thought of as “flavour of the month”, and
● the few brave companies at the time were dipping their toes, not sure what to
make of this new channel.
● And paid social media? This type of advertising spend was still a distant dream.
Facebook:
● Has since grown more than 20-fold to over 2 billion active users, and
● added Whatsapp and Instagram to its stable – the two platforms which were not
around when eNitiate was launched.
● In addition, this social network behemoth is now listed on the NASDAQ.
Yeah, we have been around. And we are still at it.

22. THE END