Mzamo Masito - How Brands Grow

1. Dumela - Molweni
2018
Welcome
Good
morning
Sawubona
Goeie More
Lothjani
Thobela
Avuxeni
Matsheloni Avhudi
Molweni

2. How Brands in Africa Grow?

3. Google’s mission:
Organize the world’s information and
make it universally accessible and useful.

8. Top African Tech Innovations

9. Africa: 2 Economies + Demography Dividend + Class + Urbanisation

10. Mobile is driving internet growth
27.8M internet users 7.2M potential internet users 55M population
26M
Smartphones
90%Android
7%iOS
66%
Mobile internet
usage

11. It’s possible to be super successful in Africa1

12. Brand Love Revenue
$
Love and Money2

13. Local is Lekker: The power of localisation3

14. It’s possible to be incredibly sophisticated4

15. The Consumer Decides5

16. Top 5 reasons startups fail
1. No Market - Consumer Need (41%)
2. Ran Out Of Cash (29%)
3. Not The Right Team (23%)
4. Pricing / cost Issues (18%)
5. Poor Marketing (14%)

17. The Product is Hero6

18. The Product is Hero6

19. We do not sell a product, we sell a solution7

20. Visibility Availability
Refresh
Always Visible & Available & Refresh8

21. Content
Connected
Always
Best Value
Reward
Loyalty
Easy To
Use &
Access
Social
Upliftment
CARES9

22. Access
Do Good: Serve the user honorably at a profit10
Entrepreneurship
Startups
Diversity &
Inclusion
Digital Skills

23. Art Science&
11

24. Creativity pushes and bends constraints12

25. Promise and Delivery13
Promise Delivery

26. ENKOSI