By Michiel Adriaanse from the Kenniscentrum papier en carton. This was presented during the Competitiveness in a circular economy seminar, organised as part of the European Paper Week 2014. More at http://www.cepi.org/epw

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COMPETITIVENESS IN A CIRCULAR ECONOMY;
THE EVOLUTIONOF PAPER MILLS; THE CIRCULAR ECONOMY IN PRACTICE!
MICHIEL ADRIAANSE
EPW 2014 − BRUSSELS – NOVEMBER 27
Be happy with
what you have
while working for
what you want.
SHEET 2
Resource Efficiency
…. Best Practices

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• The Dutch Paper and Board Industry …..
• ….. and her (Biobased) Ambitions
• From waste to what?; Paper mill evolution
• The Dutch approach; Circularity in practice
• Take-home messages
SHEET 3
Roadmap Presentation
EPW 2014 − BRUSSELS – NOVEMBER 27
SHEET 4
Dutch PBI at a glance
Production in 2013 [VNP]:
925 kton Graphical paper
124 kton Hygiene products
1743 kton Packaging materials
2206 kton Paper for Recycling (81%)
EPW 2014 − BRUSSELS – NOVEMBER 27

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Mission and goal KCPK (Centre of Competence Paper and Board)
SHEET 5
The mission is:
Innovating for and in close cooperation with the
Dutch Paper and Board industry
The long term goal is:
To contribute to the continuity of
the Dutch Paper and Board industry
through knowledge and innovation
EPW 2014 − BRUSSELS – NOVEMBER 27
SHEET 6
Coherence organisations
1904
2007
2008
2003
1998
EPW 2014 − BRUSSELS – NOVEMBER 27

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Chain approach due to Energy Transition
SHEET 7
1976 – 1989 Energy savings 28% in process
1989 – 2000 MJA1 -> Energy savings 23% in process
2001 – 2012 Benchmark convenant -> top of the world!
2005 – 2020
Halving
energy of the
end products
2005 – 2020
remain leader in the
transition to sustainability
EPW 2014 − BRUSSELS – NOVEMBER 27
Energy transition Paperchain
SHEET 8
1st Half
Halfway progress report:
“The impact on
knowledge is easy to
prove: 150+ projects,
cooperation between
paper mills, inside
different chains,
upstream,
downstream and
across clusters.“

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EPW 2014 − BRUSSELS – NOVEMBER 27
2nd Half
ICON PROJECTS
Market introduction of three
paper and board products
based on alternative (local)
raw materials
Realization of sustainable
energy supply for several paper
and board mills; independence
from natural gas
Market introduction of a range
of paper and board products
with completely new
functionality
Raw materials
of the Future
To a sustainable
Energy supply
High performance
materials

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SHEET 11
KCPK @ EPW 2014
Beyond Mere Papermaking
Moving Towards The Multiple Output Paper Mill
Mr. Spyros Bousios MSc.
Exhibition of exciting
innovation projects
Ms. Sanne Tiekstra MSc.
EPW 2014 − BRUSSELS – NOVEMBER 27
Vision of the Dutch Paper and Board Industry
" The paper industry is the centerpiece of
a biomass-based circular economy. We
make the most out of Biobased raw
materials and hereby reduce energy
consumption and CO2 emissions and
increase the added value and customer
SHEET 12
value of products and services. Our
people make the difference."
EPW 2014 − BRUSSELS – NOVEMBER 27

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SHEET 13
Papermaking through the ages
SHEET 14
Yesterday’s paper industry
Characteristics:
• Linear system
•Maximize production and minimize waste
• Single product
……. from single raw material
•Waste is expensive (landfill or incineration)
Side-streams:
• Volume: as is
• Value: --/-
• Application: low
• Composition: as is
Reduce and Minimize

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SHEET 15
Today’s paper industry
Characteristics:
• Differentiation of applied raw materials
• Side streams are valorised (turned into products)
• Formation of new value chains
•Multi-product mills
Side-streams:
• Volume: as is
• Value: - / “0” /+
• Application:medium
• Composition: as is
Accept and Valorise
SHEET 16
Today’s + paper industry
Raw
materials
Characteristics:
• Differentiation of applied raw materials
• Side streams+ are valorised (turned into products)
• Formation of new value chains
•Multi-product mills
Side-streams:
• Volume: increased
• Value: “0” /+
• Application:medium
• Composition: on specification
Increase and Convert

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paper industry; Integrated Biorefineries
SHEET 17
Tomorrows Tomorrow’s pPaappeerr iinndduussttrryy
Multi-Input Multi-Output Mill concept:
A variety of rawmaterials (including
cellulose and paper for recycling) is
converted in a range of end products
(including paper)
• Volume: diversified
• Value: +/++
• Application: high
• Composition: on volume and specification
Produce and Profit
SHEET 18
Evolution curve
€
Yesterday
Total profit
Value products
Value side streams
Today+
Time
Today
Tomorrow
EPW 2014 − BRUSSELS – NOVEMBER 27

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The Dutch approach
approach; illustration of circular concepts in practice
Alternative fibres
Side stream
valorisation
Integrated
concepts
Business models
Cross-sectoral implementations SHEET 19
SHEET 20
Dutch approach; alternative fibres
EPW 2014 − BRUSSELS – NOVEMBER 27

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Dutch approach; side stream valorisation
SHEET 21
EPW 2014 − BRUSSELS – NOVEMBER 27
SHEET 22
Dutch approach
Food, Flowers & Fibres

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SHEET 23
Dutch approach; Tomato2 packaging
Plant juices
Fibres from stems
Fibres from
leaves
Tomato
Active compounds COD / BOD
use the entire barrel of biomass
SHEET 24
The best way to become circular:

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Dutch approach; integrated concepts
SHEET 25
CaCO3
Walt Kelly: "We have met the Paraphrasing Walt Kelly: "We have me et ntheme cyu astnodm heer iasn uds "he is us"
Dutch approach; business models
hierpapier
Shortening of chains -> circularity SHEET 26

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• Shift from costs towards opportunities
• Shift from (individual) cases to (integrated) concept
• Branding, customer bonding and added value
• Broader view (not only supplier and buyer) causes
supplier = customer = supplier = customer
• Assess on multiple levels (fibres, active components,
plastics) and on multiple benefits (business, society)
• Going from “Outside the Box” to “Beyond the Box”
SHEET 27
Integrated approach is necessary
EPW 2014 − BRUSSELS – NOVEMBER 27
• Work with actors that create market “pull”
instead of relying on technology “push”
• Work with all partners along the chain
instead of trying to address all challenges
single-handedly
SHEET 28
Intersectoral cooperation
EPW 2014 − BRUSSELS – NOVEMBER 27

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“Knowledge” of the value chain and intensive
cooperation with right chain partners are crucial for
innovations creating extra profits
The right chain partner is often not the one that
pays you but somebody with imagination and
“influence” on the rest of the value chain
Working in consortia takes more time but creates
bigger impact / profits at the end
SHEET 29
Intersectoral cooperation
EPW 2014 − BRUSSELS – NOVEMBER 27
Take-home messages
• Waste changes slowly from problem to opportunity
• Many technical possibilities; economics are coming
• No level playing field relative to the energetic
valorization of biomass;
• Often focused on technical process development;
product-oriented market development still
underappreciated
SHEET 30
EPW 2014 − BRUSSELS – NOVEMBER 27

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Lessons learned
• Look beyond sectors and along value chains
SHEET 31
• Dream big; share and celebrate
• Learn the languages of the partners
• Don’t think about the cash register too early
(do marshmallow test)
EPW 2014 − BRUSSELS – NOVEMBER 27
MICHIEL ADRIAANSE
+31(0)6 47047024
M.ADRIAANSE@KCPK.NL
EPW 2014 − BRUSSELS – NOVEMBER 27