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Case 3: Project MAINSTREAM - "Design and Management for Circularity - the case of Paper


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By Jean-Francois Robert, Ecofolio. This was presented during the Circular Economy info session, organised as part of European Paper Week 2015. More at

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Case 3: Project MAINSTREAM - "Design and Management for Circularity - the case of Paper

  1. 1. Project MAINSTREAM “Design and Management for Circularity - the Case of Paper” November 19th 2015 Jean-François ROBERT
  2. 2. Where do we stand ? ► Local circularity naturally exists since centuries (reuse of steel and stones to build cathedrals…) ► But thanks to lower cost access to resources, our economies have been wasting resources for decades to reach the point that humans are using more than the land is capable to deliver. ► Climate change ► Increase of resources costs ► Increase of waste management costs 2 ► A new model, a new circularity is needed
  3. 3. World Economic Forum MAINSTREAM project 3 ► Scope : accelerate the transition to the circular economy, by taking collaboration to a new level. ► Collaboration with the Ellen MacArthur Foundation, supported by McKinsey and Company ► 3 core projects Global plastic packaging roadmap Eco-design starting with paper Asset tracking PET, other polymers (PP,PE) Paper and boardAsset tracking
  4. 4. 4 ► Renewable resource, but with increasing market tension ► Recyclable resource, but still lot of resource losses ► Recycling : Energy and water management interest ► Paper is part of our daily life and everybody, as citizen and as professional, whatever in an private or public structure can take part in the recycling process. Paper is a wonderful laboratory for circular economy
  5. 5. Project MAINSTREAM « Design and management for circularity » (starting with paper) 5 ► Scope : Guidelines and recommendations to direct and indirect actors of the paper product lifecycle on how to improve circularity of cellulosic fibres ► Members : • CEPI • OCE • RICOH • ECOFOLIO • HEWLETT PACKARD • SUEZ • SMURFIT • NALCO • DESSO • DSM • KINGFISHER
  6. 6. Moving to circularity ► How to bend the business scheme from linear to circular in order to connect the end of life with the production ? 6 Forces : interest to action Support : Knowledge, guidelines, standards…
  7. 7. 7 Ink & toner producer Adhesives producer Pulp & paper process manufacturer Sorting process Manufacturer Refuse Collection Vehicle manufacturer Waste container manufacturer Local authorities Blister /plastic films producer Consultancy companies National & international policy makers Printing equipment manufacturer Add-ons manufacturer Chemicals & product aids producer EcoDesign Guidelines Handling & Distributing Converting Paper Making Collecting Sorting Using Initiating of order / Marketing Printing Guidelines = references for paper lifecycle actors Direct actors Indirect actors
  8. 8. 2 mains categories of recommendations ► Ride the fibre principle ► Eco-Design : what to do or avoid doing to the fibre in order to optimize its lifetime, and make it easier and safer to recycle it. These recommendations will mainly concern actors along the supply chain reaching from paper industry to order initiators. ► Eco-management recommendations: how to handle or manage the paper product in order to limit fibre losses. These recommendations will mainly concern actors along the supply chain reaching from end user to the paper recycling industry. 8 Eco-design limit the addition of detrimental elements for fibre re-circulation Eco-management limit the fibre losses
  9. 9. Creating interest for action ► To move in a circular economy scheme, an actor should understand, but also have an interest to act ► Long term interest : Environmental & climate change interest ► Mid term interest : My downstream is coming back in my upstream ► Short term interest : Market 9 ► International and national policy makers can create systems to stimulate market demand for circular products/solutions ► Each actor should be able to create value around fibre while preserving the possibility of following actors to create their own value
  10. 10. Ecofolio : who are we ? ► Producer Responsibility Organisation accredited by French government in 2007 (renewed in 2013) in charge of Enlarge Producer Responsibility for graphic papers ► Core objective : develop paper recycling rate in France up to 55% in 2016 (vs 42% in 2012) ► Ecofolio : • Creating and sharing knowledge • Creating interest to act : - Financial support to local authorities to increase the recycling rate - Modulated Eco-Contribution Scale to stimulate eco-design • R&D 10 Recycling industry Local authorities Citizens Paper product Initiator of orders
  11. 11. Thank you