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Business model
&
circular economy
What is circular economy?
« The circular economy is a continuous
positive development cycle that
preserves and enhances natural capital,
optimises r...
Circular economy in one scheme
Wiithaa
RAW MATERIALS
USE
MAKE
SELL
&
DELIVER
REUSE
REPAIR
REMAKE
PRODUCT
RECYCLING
PUT TOG...
What is a business model?
« A business model define the ways an
organisation creates, delivers and captures
value. »
Alexander Osterwalder & Yves Pig...
La valeur estTo develop and improve a business model, there is a tool
which permits to define the value proposition
La valeur estmeeting to the needs of one specific market
and to identify the ressources we need to build it.
The Business Model Canvas…
Analyze
Improve
Synthesize
Understand
Evaluate
Transform
is a powerful tool…
Test
but limited.
This is not a pipe.
Revenuestream
based on property
Foroneuse,
that isnotoptimized
Finitevirgin
resources
Nowadays, the value proposition rest...
The building industry example
L’exemple de la filière bâtiment
…evenwhenthestockmay
disappearinthenext20
years.
Builtthanks...
The wastes that are generated during the extraction,
manufacturing, use and end of life are not taken into account
and rep...
« A business model define the ways
an organisation creates,
delivers and captures value. »
What do we mean by value ?
What do we mean by value ?
Which actors?
Which flows?
Which terms?
Which impacts?
The example of Recy’go
Service of collect and
recycling of papers
PAPERS
More than creating an economic value…
In 2011, La Poste, the french
postal service, acquires New
Attitude, a social entrep...
why do not we create a social value…
From 2011 to 2015, more than
30 employees have been
working on sorting the
papers, de...
The offer offered by Nouvelle
Attitude and La Poste increases
the valorisation of waste paper
because this diffuse waste s...
to share the benefits…
By bringing together many actors
through local interactions, this
cooperation has created new econom...
at every stage of the lifecycle ?
MAKE THE PAPER
RECYCLING
THE PAPER
REUSE THE PAPER
USE THE PAPER
DISTRIBUTE THE
PAPER
CU...
How to make
this happen ?
« Problems cannot be solved with the
same mind set that created them.» 
Albert Einstein
To create a global and shared valu...
Go out of the linear mindset, to think circular.
Linear Circular
Simple Complex
Predictive Adaptive
Competition Cooperation
« The design stage determines 80 %
of a product's environmental
impact. »
European Comission : Ecodesign your future
Not only design products and services,
but above all business models.
Create an hollistic offer thanks to a systemic approach.
Anticipate and integrate the change,
thanks to long-terme thinking
Involve the stakeholders and enhance cooperation.
Thanks to adapted and dynamic tools.
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttr...
Start from the « raison d’être », the guide of every organization.
design+circulareconomy
Thisworkislicensedunderthetermso...
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameCond...
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameCond...
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameCond...
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameCond...
Design tool for Circular business models
Take into consideration externalities in order to reduce the
negative one or tran...
Design tool for Circular business models
Understand the economical flows,
at each stage of the business model.
design+circu...
‣ Design business models that renew the
economy and ecosystems.
‣ Stop doing less wrong, but do it right.
‣ Integrate trul...
Ask for a demo
Let’s play…
Download the tools
Let’s play…
Ensemble,
activons
l’économie
circulaire
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Business model and circular economy

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Here is a new presentation by Wiithaa to introduce the value of ecodesigning business models instead of only products or services.

Published in: Business

Business model and circular economy

  1. 1. Business model & circular economy
  2. 2. What is circular economy?
  3. 3. « The circular economy is a continuous positive development cycle that preserves and enhances natural capital, optimises resource yields, and minimises system risks. » Ellen MacArthur Foundation
  4. 4. Circular economy in one scheme Wiithaa RAW MATERIALS USE MAKE SELL & DELIVER REUSE REPAIR REMAKE PRODUCT RECYCLING PUT TOGETHER PIECES PUT TOGETHER PRODUCTS
  5. 5. What is a business model?
  6. 6. « A business model define the ways an organisation creates, delivers and captures value. » Alexander Osterwalder & Yves Pigneur authors & entrepreneurs, Business Model Canvas creators
  7. 7. La valeur estTo develop and improve a business model, there is a tool
  8. 8. which permits to define the value proposition
  9. 9. La valeur estmeeting to the needs of one specific market
  10. 10. and to identify the ressources we need to build it.
  11. 11. The Business Model Canvas…
  12. 12. Analyze Improve Synthesize Understand Evaluate Transform is a powerful tool… Test
  13. 13. but limited. This is not a pipe.
  14. 14. Revenuestream based on property Foroneuse, that isnotoptimized Finitevirgin resources Nowadays, the value proposition rests on finite resources and one unique revenue stream.
  15. 15. The building industry example L’exemple de la filière bâtiment …evenwhenthestockmay disappearinthenext20 years. Builtthankstoseasand extraction… Sold to publicandprivate actors… Foralifetimelower than50 years… …even when theoccupancy rate isnotoptimum. …evenwhen theindustryis producing70% ofthetotal wastein France. Main value proposition : new building
  16. 16. The wastes that are generated during the extraction, manufacturing, use and end of life are not taken into account and represent a real value loss.
  17. 17. « A business model define the ways an organisation creates, delivers and captures value. » What do we mean by value ?
  18. 18. What do we mean by value ? Which actors? Which flows? Which terms? Which impacts?
  19. 19. The example of Recy’go Service of collect and recycling of papers PAPERS
  20. 20. More than creating an economic value… In 2011, La Poste, the french postal service, acquires New Attitude, a social entreprise of professional integration, to launch the office paper collection and recycling service : Recy’go. By optimizing the existing flows by refilling the trucks on the return journey, and by reselling the collected papers to the papermakers, Recy'go, achieved in 2015 a turnover of 10 million euros. TURNOVER OF10 MILLIONS EUROS IN 2015
  21. 21. why do not we create a social value… From 2011 to 2015, more than 30 employees have been working on sorting the papers, depending on the manufacturers’ needs. 
 The offer enriches the postal profession as the postman becomes a multiservice provider, answering better to the current needs of the customers. PROFESSIONAL INTEGRATION OF MORE THAN 30 EMPLOYEES

  22. 22. The offer offered by Nouvelle Attitude and La Poste increases the valorisation of waste paper because this diffuse waste stream can now be better recovered and recycled. Finally, by filling the empty trucks on the return journey with the recovered papers, this solution enable la Poste to optimize the energy consumed for each journey. and environmental… 1 METRIC TON OF COLLECTED PAPER = 825 KILOGRAMS OF NEW PAPER BEING, 10 TREES PROTECTED
  23. 23. to share the benefits… By bringing together many actors through local interactions, this cooperation has created new economic activities at several levels. The value resulting from the collection and recycling of paper is shared between La Poste, the employees and the french papermakers. Indeed, the manufacturers benefit from a fixed price for paper, which is cheaper than the market value, what enable them to guarantee their activity and create an additional revenue stream for La Poste. € € € € SHARING BENEFITS WITHIN THE WHOLE FRENCH TERRITORY
  24. 24. at every stage of the lifecycle ? MAKE THE PAPER RECYCLING THE PAPER REUSE THE PAPER USE THE PAPER DISTRIBUTE THE PAPER CUT THE TREES EXTRACTION OF CELLULOSE FIBRES NOUVELLE ATTITUDE OR SOCIAL COMPANIES PAPERMAKERS COMPANIES
  25. 25. How to make this happen ?
  26. 26. « Problems cannot be solved with the same mind set that created them.»  Albert Einstein To create a global and shared value, we have to change our way of thinking
  27. 27. Go out of the linear mindset, to think circular. Linear Circular Simple Complex Predictive Adaptive Competition Cooperation
  28. 28. « The design stage determines 80 % of a product's environmental impact. » European Comission : Ecodesign your future
  29. 29. Not only design products and services, but above all business models.
  30. 30. Create an hollistic offer thanks to a systemic approach.
  31. 31. Anticipate and integrate the change, thanks to long-terme thinking
  32. 32. Involve the stakeholders and enhance cooperation.
  33. 33. Thanks to adapted and dynamic tools. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International.
  34. 34. Start from the « raison d’être », the guide of every organization. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International.
  35. 35. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International. Design tool for Circular business models Identify the human resources, skills and expertise necessary to develop the business model.
  36. 36. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International. Design tool for Circular business models Distinguish between the different resources necessary at every stage in the product life cycle.
  37. 37. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International. Design tool for Circular business models Represent the user experience, the customers for whom we create value and the context.
  38. 38. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International. Design tool for Circular business models Brainstorm about the best way to distribute it, and comprehend the end of life as an opportunity.
  39. 39. Design tool for Circular business models Take into consideration externalities in order to reduce the negative one or transform them into positive one. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International.
  40. 40. Design tool for Circular business models Understand the economical flows, at each stage of the business model. design+circulareconomy ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution Noncommercial-ShareinSameConditions4.0International.
  41. 41. ‣ Design business models that renew the economy and ecosystems. ‣ Stop doing less wrong, but do it right. ‣ Integrate truly the CSR, as a driver for value creation. In order to :
  42. 42. Ask for a demo Let’s play…
  43. 43. Download the tools Let’s play…
  44. 44. Ensemble, activons l’économie circulaire

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