Make Renewable Energy Installations Visible | Thomas Nowak

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Make Renewable Energy Installations Visible | Thomas Nowak

  1. 1. Make renewable energy installations visible! Repowermap project shows real HP examples Thomas Nowak | Secretary Genaral | EHPA 100% Renewables in Scotland by 2030 - An Energy Visioning Backcasting 12.03.2014 | Edinburg, Scotland
  2. 2. 2 The repowermap project | Thomas Nowak | 12.3.2014 Heat pumps in Europe and the UK 755 044units sold in 2012 4,57miounits sold from 2005 to 2011 17 869of which in the United Kingdom Source: repowermap.org
  3. 3. 3 The repowermap project | Thomas Nowak | 12.3.2014 People – a major factors in consumer purchasing decisons • Product, Price, Promotion, Physical distribution, People • Cultural, social and personal factors are always considered to be the major forces influencing consumers’ buying behaviour (Kotler and Keller, 2006) • Convinced people (policy makers, industry experts, installers, friends … , neighbours) can change the way Europe heats/cools/produces hot water
  4. 4. 4 The repowermap project | Thomas Nowak | 12.3.2014 If it becomes more visible, that other people have bought a heat pump already, more people might make that purchasing decision! 1out of 4,57 mio
  5. 5. 5 The repowermap project | Thomas Nowak | 12.3.2014 More typical installations – more single family houses The “heat pump village” Treppendorf • Treppendorf, upper Frankonia, Germany • One street: eight houses, eight heat pumps • „Owner-to-owner marketing“ • Today owners trust their heat pump heating systems & are convinced by its performance Source:Alpha-InnoTec,Germany
  6. 6. 6 The repowermap project | Thomas Nowak | 12.3.2014 • If more policy makers understand what heat pumps can do, how much energy they save, how abundant that technology is, they will give HP more support. another 1out of 4,57 mio
  7. 7. 7 The repowermap project | Thomas Nowak | 12.3.2014 REPOWERMAP (IEE/11/098) • A European map for promoting renewable energies and energy efficiency • Duration: April 2012 – September 2014 • Overall objective « To promote renewable energies and energy efficiency by raising awareness and facilitating information exchange with an interactive online map showing concrete examples, developed jointly by a large network of organizations »
  8. 8. 8 The repowermap project | Thomas Nowak | 12.3.2014 REPOWERMAP IEE/11/098 Objectives /1 • Creation of interactive online map showing concrete examples (1000 clicks/day) • Target: 40 000 examples from 10 European countries • Provide advantage for contributors • Promotion of site visits, and “Open Days” target: 300 open day events, 4 000 other events/year • Motivate people by example to take action: invest in renewable energies/energy efficiency, become more outspoken
  9. 9. 9 The repowermap project | Thomas Nowak | 12.3.2014 REPOWERMAP IEE/11/098 Objectives /2 • Bring together a large network of organizations, local and regional authorities, and other energy actors • synergies in awareness raising and know-how transfer within and beyond the project network
  10. 10. 10 The repowermap project | Thomas Nowak | 12.3.2014 Who can participate? • Organizations  Filters to show only specific information  Integrate personal map into the website • Companies  Show activities of company (name and website visible), show only “their” installations  Integrate map on website • Local authorities  Presenting itself as a “green, renewable” region/city  Integrate map as proof  Tool to mobilize citizens for dialogue on RES
  11. 11. 11 The repowermap project | Thomas Nowak | 12.3.2014 How to participate? • Entry data viahttp://www.ehpa.org/ehpa- activities/projects/repowermap/repowermap-new-registration/ • Enter address of the installation, event • Fine-tune marker position, add additional details • Send data to server, confirm correctness (using a unique and confidential confirmation code) • Done! • Ask for HTML code to integrate in website from repowermap project!
  12. 12. 12 The repowermap project | Thomas Nowak | 12.3.2014 Status Scotland today: only a few heat pumps?
  13. 13. 13 The repowermap project | Thomas Nowak | 12.3.2014 Heat Pump City of the Year 2013 • EHPA organises for the 3rd time this competition, whereby – a city or region has to send us a project – in which heat pumps take central role – and explain why it is a best-practice example. • Application deadline: 15 March 2013 – Application form on the website – heatpumpcity@ehpa.org • A jury of experts will judge the application • Notification of the winner: 15 April 2013 • Award ceremony: 14 May 2013 – Publicity through press, publications and events

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