2. Learning Outcomes
• Explain the international tourism organizations
• Get acquainted with regional tourist organizations
• Discuss the role of national tourism office in the promotion of
tourism and hospitality
• Explain the importance of national professional tourism
organizations in the development of tourism and hospitality
• Enumerate the different national professional tourism and
hospitality organizations in the Philippines and in the US.
3. International Organizations:
• United Nations World Tourism Organizations (UNWTO)
• International Civil Aviation Organization (ICAO)
• International Air Transport Association (IATA)
• World Travel and Tourism Council (WTTC)
• Development Organization (DO)
4. United Nations World Tourism Organization
– UNWTO (January 2, 1975)
• It is the chief international organization in the field of travel and tourism.
• It is an intergovernmental technical body which deals in all aspects of
tourism.
• It was born of the International Union of Official Travel Organization
(IUOTO) a non governmental technical body first setup in Netherlands in
1925 to promote tourism for the economic, social and cultural
advancement of all nations.
• 1946, it was reestablished in London and later transferred its
headquarters to Madrid
5. • The value of the organization was recognized in 1963 during United
Nations Conference on International Travel and Tourism
• It is considered as the main instrument for the promotion of tourism
• It was transformed to WTO (World Tourism Organization)
• October 2003, the WTO became an established agency of the United
Nations.
• The only organization whose activities cover all sectors of tourism
on a worldwide basis.
6. Memberships
• Full Members
• Are the sovereign states
• Associate Members
• Are those territories or group of territories for their external
relations
• Affiliate Members
• Are international bodies concerned with specialized interests in
tourism
7. UNWTO Functioning Bodies
• General Assembly
• It is the supreme organ of the UNWTO composed of
representatives from all members states which meets once every
two years.
• Executive Council
• It is composed of members elected by the assembly for a four-year
term based on a equitable geographical distribution which meets
at least twice a year to implement the decisions of the Assembly
and prepare for future sessions.
8. • Secretariat
• Headed by a secretary-general, carry out the decisions of the GA and the
EC. The secretary general is elected every 4 years by the GA on the
recommendation of the EC
9. UNWTO Goal
• It is to promote and develop tourism; and to contribute to the
economic development, international understanding, peace,
prosperity, and universal respect for human rights, and fundamental
freedoms for all without distinction as to race, sex, language or
religion.
• To accomplish objectives, the UNWTO:
• Monitors and identifies trends in the world tourism
• Studies travel demands, marketing trends, tourist motivation, and
alternative approaches to marketing
• Surveys the environmental effects of travel growth and make
recommendations for the protection of natural and cultural resources.
10. • Provide services for developing and organizing tourism for countries
• Serves as a clearing house for tourist information
• Informs member about tourism and hospitality developments
• Conducts vocational training programs
• Works for the elimination or reduction of governmental measures
for international travel and the standardization of requirements
• Assists and develops technical cooperation projects
• Works to standardize equipment, terms, phraseology and signs as
an aid to easier travel and understanding for foreign visitors
11. Official Publications of UNWTO
• International Travel Statistics
• Travel Abroad – Frontier Formalities
• Economic Review of World Tourism
• Technical Bulletins
• Manuals
12. International Civil Aviation Organization –
ICAO (1944 – Chicago conference)
• It is an organization of around 134 governments established for the
purpose of promoting civil aviation on a worldwide scale.
13. Objectives of the ICAO
1. Adopt international standards and to recommend practices for
regulating air navigation
2. Recommend installation of navigation facilities by member countries
3. Set forth proposals for the reduction of customs and immigration
formalities
4. Plan for the safe and orderly growth of international civil aviation
throughout the world
5. Encourage the improvement of the art of aircraft design and
operation for peaceful purposes
14. 6.Seek the development of airways, airports and air navigation
facilities for international civil aviation
7.Provide for safe, regular, efficient and economical air
transportation
8.Discourage unreasonable competition
9.Ensure that the rights of contracting countries are fully
respected, and that every member has a fair opportunity to
operated international airlines
10.Discourage discrimination between contracting countries
11.Promote the development of all aspects of air transportation
15. International Air Transport Association –
IATA (1945)
• It was composed of airline operators attached to the national
delegations of the ICAO.
• At present, membership includes more that 112 scheduled airlines
• It serves are the agency through which airlines seek jointly to solve
problems.
• It is involved in standardizing tickets, prices, weight bills, baggage
checks, and other documents.
16. • The objectives are
• To promote safe, regular and economical air transport
• To promote faster air commerce
• To study problems connected with the industry
17. World Travel and Tourism Council - WTTC
• It is the only global forum whose members are the top decision
makers in the travel and tourism industry representing the private
sector in all parts of the industry worldwide.
• Over 150 members comprise of CEOs, president or chairmen of
airlines, airports, hotels, cruise lines, travel agencies, tour operators
and travel technology suppliers
• WTTC has 3 strategic priorities: freedom to travel; policies for growth
and tourism for tomorrow
• It is non profit organization, registered as a company in UK headed
by a board of executive directors
18. Regional Organizations
• The Organization for Economic Cooperation and Development
(OECD)
• Pacific Asia Travel Association (PATA)
• Caribbean Tourism Association (CTA)
• Asia-Pacific Economic Cooperation (APEC)
• Organization of American States (OAS)
• Others:
• South American Tourism Organization (SATO)
• European Travel Commission (ETC)
• Common Market Travel Association (CMTA)
19. The Organization for Economic Cooperation
and Development (OECD)
• It was established in a convention in Paris on December 1960
• Goals:
• Promote policies designed to achieve the highest sustainable economic
growth and employment and rising standard of living in member
countries
• To contribute to sound economic expansion in economically developing
nonmember countries
• To contribute to the expansion of world trade on a multilateral,
nondiscriminatory basic in accordance with international obligations
20. Pacific Asia Travel Association – PATA (1951,
Hawaii)
• It is composed of more than 1,000 organizations such as
governments, air and steamship lines, wholesale and retail travel
agencies, ground carriers, hotels, publishers, advertisers, public
relation firms and travel associations with major interest in the Pacific
Area
• Its purpose it to develop, promote, and facilitate travel in the Pacific
area (including Pakistan, USA and Canada)
• It’s hallmark has been innovation and conservation
• It was an early leader in recognizing the need for an environmental
ethic among those involved in the tourism industry.
21. PATA Code for Environmental Tourism
• Environmentally responsible tourism means tourism which
recognized the necessity of ensuring a sustainable future.
• To meet the needs of the tourism industry at present and does not
compromise the ability of this and future generations to conserve
the environment
22. The following are some of PATA’s
publications:
1.Pacific Travel News
2.Annual Statistical Reports
3.Travel Market Study
4.Meetings Pacific (a country-by-country facilities guide)
5.PATA Trade Manual
6.Tourism International Research Pacific
23. Caribbean Tourism Association – CTA (1951)
• Objectives:
1. Provide an instrument for close collaboration among the various
territories and countries concerned;
2. Augment and assist local promotion and development efforts of
the members of the association and act as liaison between the
members
3. Provide a liaison among the member governments, government
agencies active in tourism development and promotion, travel
and transportation industries, and organizations active in tourism
and regional development;
24. 4. Carry out advertising and publicity measures calculated to focus the
attention of the traveling public upon the Caribbean an one of the world’s
outstanding vacation areas;
5. Encourage the promotion of adequate passenger transportation services
to and within the Caribbean area and to assist in the establishment of such
service
6. Carry out statistical and research work relating to travel trends and tourism
development for the benefit of the members
7. Negotiate with governments either directly or through the appropriate
bodies for an easing of regulations and formalities which tend to be
barriers to tourist travel
25. Asia-Pacific Economic Corporation – APEC
• It is an international governmental organization represented by 15 countries:
Australia, Brunei, Canada, Hong Kong, Indonesia, Japan, Korea, Malaysia, New
Zealand, People’s Republic of China, Philippines, Singapore, Taiwan, Thailand
and USA
• The purpose is to establish coordination of national economies for the benefit
of countries in the Asia-Pacific region as a whole.
• Specific goals are:
• To sustain the growth and development of capital and technology in keeping with
principles of the GATT (General Agreement of Tariffs and Trade)
• To develop and strengthen the open multilateral trading systems
26. Organization of American States (OAS)
• The main objective of is to strengthen relations between
American states by providing advisory services and training
program in many fields including tourism.
• It conducts a number of travel studies and tourism development
programs
27. Other Organizations
• They were established to coordinate tourist activities among and
within the member countries
• South American Tourism Organization (SATO)
• European Travel Commission (ETC)
• Common Market Travel Association (CMTA)
28. Roles of National Organizations in Tourism
• Planning
• Attracts foreign investment and funds infrastructure development
• Employment and Training
• Determining manpower needs, develops tourism training programs
• Coordinating Public and Private sectors
• Determines roles in mixed economics
30. National Tourism Office
• It is responsible for the promotion of tourism in a particular country
and for the overall development of the tourism industry.
• Department of Tourism in the Philippines is the primary
government agency which is responsible
• To encourage, promote, and develop tourism as a major socioeconomic
activity
• To generate foreign currency and employment;
• To spread the benefits of tourism to a wider segment of the population,
and
• To assure the safe, convenient enjoyable stay and travel of foreign and
local tourists in the country
31. Department of Tourism
• It is headed by the Secretary of Tourism who is assisted by
three undersecretaries and one assistant secretary
32. The Tourism Promotion Sector
• It has the primary function of promoting the Philippines as a
tourist destination domestically and internationally.
• It devises integrated marketing and promotional activities such
as information dissemination, public relations, special events,
and related tourism programs.
• It likewise supervises the overseas field offices established to
implement and enhance the tourism development and
promotion program of the Department in the international
field.
33. The Tourism Services and Regional Offices
Sector
• It is tasked to ensure the pleasant entry, stay, and exit of tourists.
It formulates standards of quantity and efficiency for tourism-
oriented establishments, among others, done through an
accreditation system.
• The Sector also supervises DOT's regional operations established
to implement the policies, plans, programs, and regulations of
the Department and to maintain the delivery of efficient and
effective frontline services for the tourism industry.
34. The Tourism Planning, Product Development and
Coordination Sector
• It is responsible for the formulation and updating of the
Tourism Master Plan, together with its component programs.
• The Sector monitors the effective implementation of the
Tourism Master Plan and, in coordination with the private
sector and other government institutions , develops and
conceptualizes new products and investment opportunities
designed to enhance tourist sites and facilities.
35. The Internal Services Sector
• It ensures the smooth and legal functioning of the
operations of the Department through the provision of
effective and efficient advice and services in the areas of
personnel management, human resources development,
general services administration, computerization and
information technology services, budgetary, financial
and management services, and including investigatory
and advisory services.
36. Directly under the Secretary of Tourism
• National Parks Development Committee (NPDC)
• Tourism Promotions Board (TPB)
• The Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
• Intramuros Administration (IA)
• Nayong Filipino Foundation Inc.(NPF)
37. 15 Regional Offices of DOT
1. Baguio City and Cordillera Region
2. San Fernando, La Union with sub-office in Laoag City, North Luzon
Region
3. Tuguegarao and Cagayan Valley Region
4. Angeles City, Pampanga, Central Luzon Region
5. Calamba City, Laguna, CALABARZON Region
6. Legaspi, Bicol Region
7. Iloilo City, Bacolod City and Boracay Island, Western Visayas
Region
38. 8. Cebu City with satellite office in Bohol, Central Visayas
Region
9. Tacloban City, Leyte, Eastern Visayas Region
10.Zamboanga City with satellite office in Dapitan,
Zamboanga Peninsula Region
11. Cagayan De Oro, Misamis Oriental, Northern Mindanao
Region
12. Davao City, Southern Mindanao Region
13. Koronadal City, South Cotabato, South Central
Mindanao Region
14. Butuan City, CARAGA Region
15. MIMAROPA Region and NCR Region
39. TOURISM INFRASTRUCTURE AND
ENTERPRISE ZONE AUTHORITY
• Formerly known as Philippine Tourism Authority (PTA)
• It is a corporate body tasked to designate, regulate, and
supervise the tourism Enterprise Zones (TEZ) as well as
develop, manage, and supervise tourism infrastructure
projects in the country with the primary objective of
encouraging investments in TEZs
• It is the principal agency responsible for the timely
collection of travel taxes, 50% of which shall accrue to
while 40% goes to CHED and 10% share for the National
Commission for the Culture and Arts
40. TOURISM PROMOTIONS BOARD
• Formerly Philippine Convention and Visitors
Corporation (PCVC)
• It is a corporate boy created under R.A. No. 9593,
which shall have an authorized capital of
PhP250million fully subscribed by the National
Government
• It is attached to the DOT for the purpose of program
and policy coordination.
41. INTRAMUROS ADMINISTRATION
• It was established was in 1979 by virtue of Presidential
Decree (PD) No. 1616 signed by President Ferdinand
Marcos on April 10, 1979.
• It is responsible for the orderly restoration and
development of Intramuros as a monument to the
Hispanic period of our history.
• It shall ensure that the general appearance of
Intramuros shall conform to Philippine-Spanish
architecture of the 16TH to the 19TH Century
42. NATIONAL PARKS DEVELOPMENT
COMMITTEE (NPDC)
• It is a government agency that is tasked to oversee
national parks in the Philippines.
• It was established primarily for the purpose of
developing and maintaining national parks
specifically the Rizal Park or Luneta, Paco Park, the
Pook ni Maria Makiling, and Burnham Park
43. NATIONAL PILIPINO FOUNDATION (NPF)
• It was attached to the DOT in 1991 by virtue of
E.O. No. 497
• It is the only tourist complex showcasing the
many primary attractions and scenic in the
Philippines.
• It aims to promote, encourage, and initiate
research and development projects and activities
in social sciences, humanities, social and
ameliorations and allied fields
44. DUTY FREE PHILIPPINES CORPORATION
(DFPC)
• It shall be a body corporate to operate the duty-and-
tax-free merchandising system in the Philippines to
augment the service facilities for tourist and to
generate foreign exchange and revenue for the
government
• The Balikbayan Law
45. PHILIPPINE RETIREMENT AUTHORITY
• It is a government owned and controlled corporation created
by virtue of E.O. No. 1037 signed by Pres. Marcos
• Its control and supervision were transferred to the BOI
(Board of Investment) – Department of Trade and Industry
from the office of the President on August 2001.
• It became an attached agency of the Department of Tourism
in May, 2009 by virtue of R.A. No. 9593 also known as the
Tourism Act of 2009
• To attract foreign nationals and former Filipino citizen to
retire, invest and reside in the Philipppines
46. PHILIPPINE COMMISSION ON SPORTS AND
SCUBA DIVING (PCSSD)
• It is also known as the Local Government Code of 1991
• These units are mandated to discharge the functions and
responsibilities of national agencies and offices devolved to
them particularly those relating to tourism facilities and other
tourist attractions, acquisition of equipment, regulation and
supervision of business concessions and security services for
facilities
48. • The United States Travel Data Center (USTDC)
• An independent, nonprofit research and educational
organization which aims to improve the quality and range of
statistical data describing travel and tourism.
• Travel Industry Association of America (TIAA)
• It is a nonprofit association of companies and government
organizations which was formed to promote travel to and
within the US
• Travel and Tourism Research Association (TTRA)
• An association that is concerned with travel research,
specifically in improving the quality and effectiveness of
research in the travel industry
49. • American Society of Travel Agents (ASTA)
• One of the largest travel associations in the US because it
includes travel agencies and tour operators from US and
Canada
• Universal Federation of Travel Agents Association (UFTAA)
• A negotiating body for various branches of tourism and travel
industries, give professional and technical advise to travel
agencies and improve the prestige and public recognition of
travel agents
• World Association for Professional Training in Tourism
(WAPTT)
• An association that is concerned with vocational training
50. • Council on Hotel, Restaurant and Institutional Education
(CHRIE)
• It was founded in 1946 as a nonprofit association for schools,
colleges, and universities offering programs in hotel and
restaurant management, food service management and
culinary arts.
• Association of Travel Marketing Executives (ATME)
• It is a nonprofit research and educational organization of
individual travel marketing executives.
• The Society of Travel and Tourism Educators
• It was founded in 1980 with 15 members, it aims to increase
professional knowledge through interaction with all levels of
travel and tourism educators
52. PHILIPPINE TRAVEL AGENCIES
ASSOCIATION (PTAA)
• It was established in 1970.
• It aims to foster unity in the travel industry and to promote the
welfare of its members and the traveling public
• It is the Philippine representative to
• ASEAN Tourism Association
• Federation of ASEAN Travel Association
• Universal Federation of Travel Agents Association
53. HOTEL AND RESTAURANT ASSOCIATION
OF THE PHILIPPINES
• It was founded in September 12, 1952 by
executives from the leading hotels and
restaurants in Manila.
• The main objective is to upgrade the management
skills and personnel services to maintain proper
standards at home as well as keep with
progressive trends aboard.
• It works in partnership with the different
organization to enhance the profile and
competitiveness of the national hotel and
restaurant industry
54. UNION OF FILIPINO TOURISM EDUCATORS
(UFTE)
• Formerly Tourism Educators of Schools,
Colleges and Universities (TESCU)
• A bona fide organization of Tourism educators
founded by Dr. Zenaida L. Cruz on January
1993.
55. COUNCIL OF HOTEL AND RESTAURANT EDUCATORS
OF THE PHILIPPINES
• It is a bona fide organization of hotel and
restaurant educators of the Philippines
founded by Dr. Ignacio Pablo
56. ASSOCIATION OF ADMINISTRATORS IN HOSPITALITY, HOTEL AND
RESTAURANT MANAGEMENT EDUCATIONAL INSTITUTIONS INC.
• An association founded by Dr. Gloria Baken Siy,
with vision to be an outstanding organization
serving a vehicle for all schools offering HRM,
Tourism, FT, HE, Nutrition and other related
programs in the quest for leadership excellence
among academicians and practitioners toward
quality education for all stakeholders
57. THE WOMAN IN TRAVEL, PHILIPPINE
CHAPTER
• It was organized in 1980.
• An affiliate member of the International Federation of Women in
Travel Organization (IFWTO) which has a worldwide membership
of 5,000.
• Members are the top female executives of airlines, hotels, travel
agencies, tour operators, and other companies involved in the
travel business
58. PHILIPPINE ASSOCIATION OF
CONVENTION/EXHIBITIONS/ORGANIZATIONS AND SUPPLIERS,
INC
• It is the voice of the convention and exhibition industry.
• It plays a significant role in the economic development of the country
through conventions, trade fairs, and special events.
59. NETWORK OF INDEPENDENT TRAVEL
AGENCIES (NAITAS)
• It is the official association of non-IATA Travel Agencies which was
established in 1986.
• To unify the various non-IATA travel agents and promote
harmonious relationship among its members
60. MOVEMENT OF INCENTIVE TRAVEL
EXECUTIVES (MITE)
• It was organized on August 1991 by the Tourism Promotion Board
in cooperation with the New York-based Society of Incentive Travel
Executives
61. PHILIPPINE ASSOCIATION OF ACCREDITED TOURIST
GUIDE LECTURERS INC. (PAATGLI)
• It was organized on May 1986 as a nonstick, nonprofit entity.
• It is a member of the World Federation of Tour Guides Association
62. PHILIPPINE TOUR OPERATORS
ASSOCIATION (PHILTOA)
• An organization founded in June 1986 of tour operators and allied
members actively involved in the advocacy of responsible tourism.
• Membership include travel agencies, airlines, hotels, resorts,
transportation companies, handicraft stores, and other tourism-
oriented establishment and association
63. TOURISM EDUCATORS AND MOVERS
PHILIPPINES (TEAM PHILIPPINES)
• Founded by Mr. Robert Lim Joseph, envision to become a leading
and productive organization that fosters strong partnership
between the industry and academe that will lead to the rapid
growth of the domestic and global tourism and hospitality industry
