The Association of Southeast Asian Nations (ASEAN) was established in 1967 to promote economic and political cooperation between countries in Southeast Asia. It currently has 10 member states and aims to accelerate economic growth, social progress, and cultural development while promoting regional peace and stability. ASEAN has experienced strong economic growth and its combined GDP is now among the largest in the world. It also coordinates on issues like tourism, where the number of international arrivals is expected to continue growing significantly in the coming decades.
Highlights of National Tourism Policy of India 2015AMITYAITTKOLKATA
Submitted as an assignment for "Tourism Policy and Planning Framework" paper (M.A. Tourism Administration, 1st semester, Amity Institute of Travel and Tourism, Amity University Kolkata)
Highlights of National Tourism Policy of India 2015AMITYAITTKOLKATA
Submitted as an assignment for "Tourism Policy and Planning Framework" paper (M.A. Tourism Administration, 1st semester, Amity Institute of Travel and Tourism, Amity University Kolkata)
Indian Tourism Sector and Union Budget 2011The Other Home
India travel market is growing at the rapid pace. However, the recent budget announcement may negatively impact the growth of Tourism Sector in India. The presentation tries to highlight the key statistics of Indian Travel and Tourism Market and Union Budget 2011-12 from the industry perspective.
Indian Tourism Sector and Union Budget 2011The Other Home
India travel market is growing at the rapid pace. However, the recent budget announcement may negatively impact the growth of Tourism Sector in India. The presentation tries to highlight the key statistics of Indian Travel and Tourism Market and Union Budget 2011-12 from the industry perspective.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
Factors Influencing Domestic Tourism in Tanzania: A Case of Arusha CityAI Publications
Domestic tourism is practiced worldwide. It greatly contributes to the number of visiting tourists and the national economy as well. However, it is still invisible and inadequately documented. This study intended to bridge this gap of knowledge by investigating the factors influencing domestic tourism using Arusha City, Tanzania as a case study. The study employed both qualitative and quantitative methods in data collection using semi-structured interviews and questionnaires respectively. A sample of 80 people was selected from a total population of 400 employees in eight different institutions in Arusha City. The Statistical Package for Social Scientists (SPSS), inferential and descriptive tools were used to analyse data. From this study, it was found that the major factors affecting domestic tourism in Tanzania include relatively high tax rate in the country compared to the other neighboring countries’ safaris, the cost charged for tourism services is generally unaffordable, the cost for food and drinks at attraction sites was found unaffordable, and there is low awareness of the available tourists' attractions. The study concluded that the major challenges facing domestic tourism in Tanzania are low awareness, poor quality of services provided to domestic tours, and few people having less interest in visiting the tourist attraction. The study recommends increased awareness on part of the policymakers, involvement of many stakeholders in the tourism sector, and academic institutions to develop new programs which allow students to have time to visit different attractions present in their region to instill enthusiasm in tourism industry.
A complete national tourism policy would be unveiled in India within the next two months, according to Union Minister G Kishan Reddy. Information indicates that the government has discussed this with all key stakeholders, including the state governments, financial institutions, and travel agencies.
Based on various developments that had occurred since the last policy was created in 2002, the Ministry of Tourism prepared a draft of the National Tourism Policy, taking into account important recommendations from NITI Aayog, the Sectoral Group of Secretaries, international best practices from organizations like the UNWTO, and policies and strategies developed by other nations.
Draft National Tourism Policy
The National Tourism Policy 2022 is part of the vision of New India on a high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of the tourism sector in the country.
The policy’s objectives include increasing the framework conditions for the country’s tourist industry’s growth, assisting the travel and tourism sector, and promoting related businesses.
National Tourism Policy Objectives
To make India a year-round travel destination and to increase visitors, spending, and time spent there in order to boost the contribution of tourism to the Indian economy.
To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply of a skilled labour pool.
To make the tourist industry more competitive and draw in private sector investment.
To preserve and enhance the nation’s natural and cultural resources.
To ensure the nation’s tourist industry develops in a sustainable, ethical, and inclusive manner.
1. National Tourism Policy Guiding Principles
To promote sustainable, responsible and inclusive tourism.
• The policy aims to promote sustainable tourism by minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact.
• The policy further advocates responsible tourism to bring all stakeholders together to take responsibility for achieving sustainable tourism, and to create better places for people to live in and for people to visit.
•
• In order to ensure inclusive growth, creating opportunities for marginalized sections of society including people living in remote areas will be a priority.
What is international tourism?
• Tourism is the generic term used to cover both demand and
supply that has been adopted in a variety of forms and used
throughout the world. International tourism essentially
refers to the activities undertaken by visitors, also known
as the visitor economy. The tourism industry encompasses
all activity that takes place within the visitor economy.
• This includes activities that are directly related to the
tourist, such as staying in a hotel, ordering a meal or
visiting a tourist attraction. It also includes indirect
activities, such as the transport company which delivers
the food to the restaurant in which the tourist eats or the
laundry company that has a contract with the hotel for
cleaning bed sheets.
• It is largely due to the indirect contributions to tourism,
that defining and measuring the tourism industry is so
difficult!
International tourism definitions
• Tourism is a phenomenon with no universally accepted
definition, owing to the complexity and individualism of
the travellers themselves and the activities that they
choose to undertake.
• The most widely utilised definition of tourism, proposed
by the World Trade Organisation (WTO) and United States
(UN) Nations Statistics Division (1994), prescribes that
in order to qualify as a tourist one must travel and remain
in a place outside of their usual residential environment
for not more than one consecutive year for leisure,
business or other purposes.
• Matheison and Wall (1982) on the other hand, do not impose
a timeframe, simply stating that one must travel to a
destination temporarily.
• Leiper (1979) believed that defining tourism is more
complex than this, proposing that there are three
approaches that can be taken. The economic stance focuses
on tourism as a business, the technical stance focusses on
the tourist in order to provide a common basis by which to
collect data and the holistic stance attempts to include
the entire essence of the subject.
• The Cambridge Dictionary define tourism quite simply as;
‘the business of providing services such as transport,
3. ASEAN
The Association of Southeast Asian Nations
Established on August 8, 1967 in
Bangkok, Thailand, in an effort to unite the
countries of the region in an economic and
political organization.
6. ASEAN in Brief
ASEAN 1967. The charter members were Thailand, Indonesia, the
Philippines, Malaysia and Singapore.
Brunei joined the confederation in 1985.
Changing social attitudes in the area brought in Vietnam in 1995
Laos and Myanmar (formerly known as Burma) in 1997
Finally Cambodia in 1999, making up today's 10-nation ASEAN
federation.
7. ASEAN Objective
The motivations for the birth of ASEAN were so
that its members’ governing elite could
concentrate nation building, the common fear of
communism, reduced faith in or mistrust of
external powers in the 1960s, and a desire for
economic development.
Cultural development among its
members, protection of regional peace and
stability, and opportunities for member countries
to discuss differences peacefully.
8. ASEAN 6 Bullets
• 1. To respect the sovereignty, independence and equality. Territorial
integrity and national identity of all members.
• 2. Member States, each state has the right to be free from interference
from outside. Land invasions and enforced.
• 3. Will not meddle with internal affairs of other member states.
• 4. Accept the differences between them. Or solve the problem
peacefully between themselves.
• 5. Condemn or not accept the threat or use of force.
• 6. The cooperation effectively.
9. ASEAN and AFTA
The ASEAN Free Trade Agreement, known as AFTA,
first came into being in 2003. Its original purpose was
to stimulate trade within the member nations. In
actual fact, it does not guarantee free trade, but rather
has implemented a plan called the Common Effective
Preferential Tariff (CEPT). This program aims to set up a
preferential tariff of no more than 5 percent among
the members of ASEAN. This program's main objective
is to stimulate inter-regional trade.
10. ASEAN a few facts
ASEAN covers a land area of 4.46 million km², which is 3% of the
total land area of Earth
Has a population of approximately 600 million people, which is 8.8%
of the world's population. The sea area of ASEAN is about three
times larger than its land counterpart.
In 2011, its combined nominal GDP had grown to more than US$
2 trillion.
If ASEAN were a single entity, it would rank as the eighth largest
economy in the world.
19. Tourism Future
• Over the past six decades, tourism has experienced
continued expansion and diversification, becoming one of
the largest and fastest-growing economic sectors in the
world. Many new destinations have emerged, challenging
the traditional ones of Europe and North America.
• According to Tourism Towards 2030, UNWTO’s recently
updated, long-term outlook and assessment of future
tourism trends, the number of international tourist
arrivals worldwide is expected to increase by 3.3% a year
on average from 2010 to 2030. This represents some 43
million more international tourist arrivals every
year, reaching a total of 1.8 billion arrivals by 2030.
20. Tourism Future
• In the past, emerging economy destinations have grown
faster than advanced economy destinations, and this trend
is set to continue in the future. Between 2010 and
2030, arrivals to emerging economies are expected to
increase at double the pace (+4.4% a year) of those to
advanced economies (+2.2% a year).
• As a result, the market share of emerging economies has
increased from 30% in 1980 to 47% in 2011, and is
expected to reach 57% by 2030, equivalent to over one
billion international tourist arrivals.
21. Market Definition
Tourism Market is important factor of tourism industry is consist
of two main markets
• Domestic Market*
• International Market
And above markets have important factor effecting tourism
market. Moreover there are distribution and advertisement that
are marketing procedure.
• *The Tourism Authority of Thailand has set a domestic tourism
target of 107.4 million trips with revenue earnings of 453
billion Baht (USD 14.36 billion) in 2013.
22. Domestic Tourism
• Domestic tourism has become an increasingly
important component of the overall tourism mix.
The growing Thai middle-class has the
time, means, and the propensity to travel. It
plays an important role
socially, economically, environmentally and
culturally.
• Its importance has become particularly acute
especially in times of crisis, when international
travel tends to be affected, enhancing the role of
domestic travel as a means of economic survival.
23. Infrastructure
• Also aiding and abetting the growing numbers of
domestic travellers are the vast improvements in the
quality of Thailand’s road system, low-season
marketing campaigns by the hotels and the
increasing number of low-cost airlines operating in
the country.
• A number of domestic travel trade shows are
organized annually, many of which provide
opportunities for small and medium sized
enterprises to attract new business.
24. Opportunities
• Growth of E-Marketing tourism
• Association of ASEAN Economics Community For Tourism
and Association of Mekong Tourism determine working
directions and establish more networks to open new
markets of tourism for this region.
• New targets such as seniority groups, seminar groups and
specific activities groups.
• Policy of free competition of air lines.
• Suvarnabhumi International Airport provides a great
opportunity for more traveling and tourism in Southeast
Asia going through Thailand
• Varity of National festivals
25. Opportunities
• Bangkok, Chiangmai and Phuket are the world top
rank cities for tourism voted by many renowned
international magazines. This helps increase of
interest in tourism and travel.
• Cost of living in Thailand is not high.
• Thailand has suitable climate and seasons to support
tourism throughout the year.
• Opportunities to link tourism route to neighbor
countries.
• Government supports in community development in
order to make cities or towns attractive.
26. Strengths
• Thailand has resources for historical tourism:
ancient remains, arts and cultures, traditions and
lifestyle
• Thailand has agricultural resources in all regions.
• Thailand has magnificent natural resources for
tourism, biological varieties and special identity.
27. Strengths
• Accessible and good systematic.
• Communications are more convenient and links to
neighbor country.
• Suvarnabhumi International Airport preparedness is
the central junction from any countries to Thailand
and able link to any regions.
28. Achievements
• Tourists are impressed by hospitality.
• Local administration organizations provide
information and publish guide books to tourists.
• There are varieties of tourism activities and services.
• Varieties of lodging are provided.
• Business associations are set up for planning as well
as management of products and services.
• Training and development of security services for
tourists are concentrated.
29. Achievements
• Thailand’s image in good and quality services is in
world top rank.
• There are opportunities for small hotels or lodging
to expand their business and facilities investment to
be standardized.
• There is government support of service
development.
• There are tourism educational institutions support
tourism services.
• There is much effort in developing tourist attractions
management and services to be internationally
• standardized and acceptable.
30. Marketing Highlights
• Thailand’s attractive points created to support
the original tourism.
• Thailand has many attractions and tourism
resources ready for sale and respond to market
needs in many groups. Changes can be made
easy due to long tourism history compared to
most neighboring countries.
31. Marketing Highlights
• One Destination resulting in more networks to open new
markets of tourism.
• Government emphasizes to sufficient economics
concept, sustainable development, sustainable
• tourism, natural tourism and ecotourism.
• The recovery of sea travel base on good security system
and nature tourists.
• Unpredictably fuel situation cause to increase a short
distance travel, as an optional tour to economize the
expense for Thais tourist. According to develop provincial
group level and bypass cities tourism.
32. Emphasize on Ecotourism
Thailand is the best suitable center or gateway of
ASEAN tourism since it has lead more obvious
potential in tourism and can lead the way of lasting
tourism to ASEAN.
• The Tourism Authority of Thailand (TAT) has divided
its action plan into five implementation categories
under the acronym, “DISCO Plan.” These include:
Digital marketing, Image-building, Sustainable
Development, Crystallization/Crisis
Management, and Organization Management.
33. Emphasize on Ecotourism
SUSTAINABILITY: The impact of global warming and
climate change means that travellers of all kinds
are more conscious of their ecological impact.
Hence, the pursuit of economic gains from tourism
must be balanced with efforts to offset ecological
and environmental impact. This means continuing
to reward good practises among the private sector
and helping destinations and companies upgrade
their sustainability efforts.
34. Tourism based on Thai way of life
• Thai way of life, natural resources reservation as well as culture.
• The outcome of the data collection is Thai life style. There is a saying It
is authentic Thai convention since ancient time that whoever visit our
place will receive nice and warm welcome from us. Another saying is
Thailand land of smile. This can be a good guarantee that Thailand more
than 10 years in foreigners eyes has been famous and well-known of
impressive service which is the main selling point. This should be
brought up again for Thailand Image Positioning.
• Moreover, businesses concerning services for tourists which is
considered to be Thailand’s strength point should be promoted e.g. spa
in order to attracts tourists to visit Thailand. In addition, ecotourism
should be encouraged and reserved in order to remain and last Thai
tourist attractions.
35. Arts and Cultural Tourism
It has been found that arts and cultural tourism
management, local intellectuals as well as ecotourism
in provinces of Thailand are interested by both Thais
and foreigners especially tourist groups who would like
to study and search for Thai life style, elaborate arts
and culture which is different from other nations.
Furthermore, stipulation of security in tourist
attractions will bring about potential tourist attraction
connection as well as creation of last prominence in
ASEAN.
36. Domestic tourism has grown significantly in the past
decade. Revenues from domestic tourism have gone
from 187,898 million baht in 1998 to 380,417 million
baht (approximately 7.8 billion Euro) in 2007
In 2008, Bangkok ranked 3rd behind London and New
York in Euromonitor International's list of "Top City
Destinations" with 10,209,900 visitors, Pattaya 23rd
with 4,406,300 visitors, Phuket 31st with 3,344,700
visitors, and Chiang Mai ranked 78th place with
1,604,600 visitors
37. Thailand recorded a 31% increase in tourism receipts in 2011 over
2010, according to Ministry of Tourism and Sports figures. The
total earnings of 776 billion baht (US$25.45 billion) were also well
above the original target of 716 billion baht (US$ 23 billion).
The figures show that Thailand has recorded clear increases in
both quality and quantity of visitor arrivals. The growth in total
number of visitors is being matched by increased average length
of stay (9.6 Days) and average daily expenditure (137 US$ per
day), further underscoring the role of tourism as one of the most
important economic sectors and contributor to job creation and
nationwide income distribution.
Editor's Notes
* If any of these issues caused a schedule delay or need to be discussed further, include details in next slide.