This document discusses various factors to consider when designing a MOOC, including: - Determining the purpose and target audience of the MOOC - Choosing a topic and finding instructors - Planning the content, interactions, and instructor presence - Designing learner activities and assessments - Creating and acquiring content in appropriate formats and languages - Promoting and sharing the MOOC - Iteratively improving the MOOC based on user feedback It provides examples from existing MOOCs on topics like digital culture, cultural heritage, and computer science. The document also poses discussion questions about instructor involvement, presenter roles, engagement strategies, and resources for MOOC design.

2. • Introductions
• Basics of MOOC design
• Group work
• Feedback and discussion
#euMOOCs

3. Introductions
• Deborah Arnold, University of Burgundy, France
• Sally Reynolds, ATiT, Belgium
• Maka Eradze, University of Naples Federico II, Italy
• Jessica Chao, UOC, Spain
#euMOOCs
@DebJArnold

4. HOW TO DESIGN A MOOC IN 9 EASY STAGES (G. SIEMENS)
MOOC
Topic,
audience
Find
someone to
teach with
Determine
Content
Plan spaces
of
interaction
Plan
interactions
(live,
asynch)
Plan *your*
continued
presence
Learner
creation
(activities)
Promote
and share
Iterate and
improve
http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc

5. Why?
• “visibility”, “reputation”
• Student recruitment
• Pedagogical innovation
• Open Education policy
• Faculty initiative
• …
For whom?
• Students
• General public
• Professionals
Purpose (topic / audience)

6. Purpose (EMMA examples)
• Digital Culture and Writing, University of Burgundy
– For students at risk
• Cultural heritage, Social Innovation
and New Citizenship, University of Naples Federico II
– Marketing, reputation
• Computer-assisted enquiry, Tallinn University
– Filling gaps in the national curriculum

7. Teachers
Who?
Individual?
team?
Previous
experience
•Online teaching
•On camera
Availability
Role?
•Content delivery
•Interaction with
participants
…?
Coherent
with
purpose?

8. Learner activities
Watch videos
Read material
Do quizzes
Research information
•Within the platform?
•In wider social media?
Share information and comment
•Individually
•Collaboratively
•Where to publish?
Produce artefacts
Evaluation
?
Certification

9. Learner activities (EMMA examples)
• Open Wine University #OWU
University of Burgundy
• Draw taste map of tongue
• Make soil sausages
• Meet-ups for wine-tasting
• Sharing on social media
and EMMA blogs

10. Existing content
• IPR
• Repurposing
New content
• Choice of Media
• Production values
• Production capacity
Languages
• Video Transcriptions
• Text Content
• Activities (quizzes etc.)
Coherent with
purpose and
pedagogical
scenario?
CONTENT

11. Promote and share
How to
reach
target
audience
Websites
Blogs and
social
media
MOOC
lists
MOOC
aggregators
Traditional
media
Conferences
Word of
mouth

12. Iterate and improve
Beta-test
Correct
1st iteration
Improve (Learning
analytics, user
feedback)
2nd iteration
Improve
3rd iteration =
MATURITY?

13. Group work (F2F)

14. Design a MOOC!
1. What is the purpose of the MOOC?
2. Who is the target audience?
3. What kind of MOOC are you planning to produce?
4. How long will the MOOC be?
5. What language(s) will it be in?
6. What type of content do you need to produce?
7. What type of content do you already have?
8. What human / technical resources do you have / need?
9. What interactions will there be?
10. …

15. Questions (for online group)

16. Q1: What different factors do you need to take into account
when designing a MOOC?

17. Q2: Should teachers be actively involved in a MOOC while it's
running?
What are the pros and cons of active teacher participation?

18. Q3: It has been suggested that it would be better to have
professional presenters (journalists or TV presenters) to
appear in MOOC videos. What do you think?

19. Q4: What can we do to increase learner engagement within a
MOOC, if indeed this is necessary?

20. Q5: What resources do you know of to help in designing a MOOC
(guidelines, how to guides, research,…)?
Please share the links here (we will collate and publish them for
everyone)

21. Feedback and discussion

22. Thank you!