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Eleonora Pantò - Using Social Media effectively in your MOOC

EUmoocs
EUmoocs

Social media can be really useful for MOOC providers for two different but related reasons. The first is that social media channels provide vitally important ways to attract participants to the MOOC, highlighting the content and purpose of the MOOC to a wide variety of potentially interested participants. The second is that during the MOOC they can provide familiar channels for interaction and can be used as a way to really engage with large numbers of users. Join this webinar to hear more about how you can use social media successfully in your MOOC. Discover more about EMMA, its MOOCs and webinars on the website: http://project.europeanmoocs.eu/

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Eleonora Pantò - Using Social Media effectively in your MOOC
Using Social Media effectively in
your MOOC
24 May 2016
Eleonora Panto, CSP, Italy
@epanto
This presentation reuse some slides from the EMMA webinar leaded by Deborah
Arnold and Denis Guvenatam, Alexandra Maurice University of Burgundy, France
@eumoocs #euMOOCs
Social Media activity for MOOCs is relevant
To increase
number of
followers, to
attract more
attention on
specific subjects
of different
courses
To create
community
learners and to
activate informal
learning, useful
for a complete
and rich learning
experience
How to design a MOOC in 9 easy stages (G. Siemens)
MOOC
Topic,
audience
Find
someone to
teach with
Determine
Content
Plan spaces
of
interaction
Plan
interactions
(live,
asynch)
Plan *your*
continued
presence
Learner
creation
(activities)
Promote
and share
Iterate and
improve
http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc
How to design a MOOC in 9 easy stages (G. Siemens)
MOOC
Topic,
audience
Find
someone to
teach with
Determine
Content
Plan spaces
of
interaction
Plan
interactions
(live,
asynch)
Plan *your*
continued
presence
Learner
creation
(activities)
Promote
and share
Iterate and
improve
http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc
Social media
Learner activities in a MOOC
Watch videos
Read material
Do quizzes
Research information
•Within the platform?
•In wider social media?
Share information and comment
•Individually
•Collaboratively
•Where to publish?
Produce artefacts
Evaluation
?
Certification

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Eleonora Pantò - Using Social Media effectively in your MOOC

  • 2. Using Social Media effectively in your MOOC 24 May 2016 Eleonora Panto, CSP, Italy @epanto This presentation reuse some slides from the EMMA webinar leaded by Deborah Arnold and Denis Guvenatam, Alexandra Maurice University of Burgundy, France @eumoocs #euMOOCs
  • 3. Social Media activity for MOOCs is relevant To increase number of followers, to attract more attention on specific subjects of different courses To create community learners and to activate informal learning, useful for a complete and rich learning experience
  • 4. How to design a MOOC in 9 easy stages (G. Siemens) MOOC Topic, audience Find someone to teach with Determine Content Plan spaces of interaction Plan interactions (live, asynch) Plan *your* continued presence Learner creation (activities) Promote and share Iterate and improve http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc
  • 5. How to design a MOOC in 9 easy stages (G. Siemens) MOOC Topic, audience Find someone to teach with Determine Content Plan spaces of interaction Plan interactions (live, asynch) Plan *your* continued presence Learner creation (activities) Promote and share Iterate and improve http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc Social media
  • 6. Learner activities in a MOOC Watch videos Read material Do quizzes Research information •Within the platform? •In wider social media? Share information and comment •Individually •Collaboratively •Where to publish? Produce artefacts Evaluation ? Certification
  • 7. Why use social media in a MOOC? Knowledge in a MOOC is emergent and dependent on interaction with others Harness the power of social and participatory media to enable participants to communicate and collaborate through a variety of channels Use hashtags and curation tools to filter and aggregate Focus on personalisation and collective intelligence Dave Cormier, quoted by Conole, G. (2013). MOOCs as disruptive technologies: strategies for enhancing the learner experience and quality of MOOCs. Revista de Educación a Distancia, 39, 1-17.
  • 8. Which tools to use and why: pros and cons Social media tools specific to MOOC platform BLOG COMMENTS Well known public social media FACEBOOK TWITTER Open source equivalents of social media FRAMAPAD DIASPORA
  • 9. EMMA MOOCs examples Coding inyour classroom now It aims to CREATE A COMMUNITY about computational thinking Digital library in principle and practice It aims to CREATE A COMMUNITY as part of Digital Library Open Wine MOOC
  • 10. Coding in your classroom NOW Jan – May 2016 - 13 weeks Prof. Alessandro Bogliolo EU CodeWEEK Ambassador University Of Urbino >6700 enrolled >13000 pupils
  • 11. EMMA Social: comments & personal blog •
  • 12. #CodeMOOC: Social Media classroom >5800 subscriber to the FB Group >21000 views for the intro video, about 4000 views for every units
  • 13. Digital library in principle and practice April May 2016-4weeks Prof. AnnaMaria Tammaro Chair of IFLA Section Library Theory and Research University Of Parma >600 enrolled
  • 14. Emma Digital Library social Blog & Post
  • 15. Emma Digital Library weekly Newsletter
  • 16. Emma Digital Library Social Media Classroom
  • 18. Social media activities (#OWU) • Open Wine University #OWU University of Burgundy • Draw taste map of tongue • Make soil sausages • Meet-ups for wine-tasting • Sharing on social media and EMMA blogs
  • 19. Facebook benefit (#OWU) • Interactions with learners (‘personal’ profile) • Personal tips for MOOC • Free chat Informal interactions
  • 20. Live MOOC: Digital Culture and Writing
  • 21. Even in a MOOC, Students Want to Belong A key finding of this research suggested that where teachers were able to foster a sense of belonging in their course, students reported greater enjoyment, reduced anxiety and were less inclined to withdraw from the course. http://www.socialsciencespace.com/2014/09/even-in-a-mooc-students-want-to-belong/
  • 22. The Role of Social Media in MOOCs The Role of Social Media in MOOCs: How to Use Social Media to Enhance Student Retention.
  • 23. Social Presence • Social presence is the ability of participants to identify within a community, in order to communicate in a trusted environment, where learners can develop personal relationships by projecting their individual personalities (Rourke et al., 2001). • With its transparency, ease of use, and low barriers to participation, Facebook embodies this concept of social presence, enables students to engage socially leading to dialogue and collaboration. https://onlinelearninginsights.wordpress.com/tag/how-to-use- social-media-in-moocs/
  • 24. Conditions for success Fit for purpose Objective Activities Evaluation Learners at ease with social media Risks Questions of Privacy Teachers at ease with social media Professional development Alternative strategies
  • 25. Further resources • Saijing Zheng, Kyungsik Han, Mary Beth Rosson, and John M. Carroll. 2016. The Role of Social Media in MOOCs: How to Use Social Media to Enhance Student Retention. In Proceedings of the Third (2016) ACM Conference on Learning @ Scale(L@S ’16). ACM, New York, NY, USA, 419- 428. DOI=http://dx.doi.org/10.1145/2876034.2876047 • Rourke, L., Anderson, T. Garrison, D. R., & Archer, W. (2001). Assessing social presence in asynchronous, text-based computer conferencing. Journal of Distance Education, 14(3), 51-70. • Redeker, C., Ala-Mutka, K., Punie, Y. (2010) “Learning 2.0 – the Impact of Social Media on Learning in Europe”, JRC Technical Notes. ftp://ftp.jrc.es/pub/EURdoc/JRC56958.pdf • http://www.teachthought.com/technology/22-ways-to-use-twitter-for- learning-based-on-blooms-taxonomy/ • What resources do you know of? Share here and/or on Twitter #euMOOCs