1. RESUME
A V ESWARAN
Cell Phone: +91-9560283257
E-Mail: ave2300@gmail.com
PLACE OF RESIDENCE : NEW DELHI INDIA.
Professional Experience Summary:
• About 4 decades of extensive experience in marketing of Insulators, Transformers,
rubberized gaskets, insulation paper boards in various manufacturing organizations
• Excellent track record as General Manager – Marketing in Technical and commercial,
successful marketing strategies and closing large deals
• Creative thought process, effective negotiation and interpersonal skills
• Responsible for revenue generation across products and regions and ensure yields
across products through Regional Managers and Marketing Managers
• Ensure quality of distributor activities and Area Sales managers across region
• Implementation of Billing targets at all India level
• Responsible for interacting with various departments for technical support and
commercial/pricing matters
• Keep a tab on arithmetic calculations, pricing structures, gross margin and profitability
• Responsible for Marketing and Sales and work through Marketing Managers and
Regional Managers to achieve top line market share and achieve revenue and brand
objectives
• Participate in product design, creating operating plan and financial model
• Strategize and plan the sales process management, forecasting, pricing, key account
management, expenses, profitability, new product development, market research and
brand strategy
• Periodically review distributor performance through Regional Managers and check on
gaps in performance and seek reasons and actionable steps to close the gaps
• Conduct effective and accurate market research and apply this information to increase

2. market share
• Monitor and analyze all marketing and sales reports received from regional offices and
also distributor feedback
• Ensuring all approvals related to consultants and other Government authorized bodies
are made in a proper and timely manner.
• Strategize, Coordinate, prepare and launch new products for the assigned market(s)
with cooperation of the respective sales department in the respective regions
• Ensure the confidentiality of the customer list, mailing lists and other sensitive company
information.
• Motivate and monitor sales representatives across India, branch offices and distributors
on marketing and sales activities
• Coordinate with administration, commercial and factory departments to ensure timely
orders, and smooth function of action in the system.
• Provide status update to management on business process, operating plan, financial
model and profitability
Key Accomplishments:
Please list your key/ major accomplishments here.
Employment History (from latest):
S.No. Employer Name Designation Start Month/
Year
End Month/
Year
Location
1. Nu-Cork Products Pvt.
Ltd.
General Manager
– Marketing
July 2010 March, 2015 Gurgaon/ Bhiwadi units
2. Independent Consultant Consultant August 2004 June 2010 New Delhi
3. Powertech India Chief Executive July 1996 June 2004 Faridabad
4. Nu-Cork Products Pvt.
Ltd.
GM - Marketing April 1993 May 1995 Gurgaon
5. CJI Porcelain GM - Marketing February 1981 October 1990 Khurja, Uttar Pradesh
6. JAYA SHREE INDUSTRIES
LTD.
Regional
Manager (Orissa)
June 1974 October 1979 West Bengal/ Orissa
7. WS INDUSTRIES LTD Sales Assistant February 1971 April 1974 New Delhi

3. PERSONAL INFORMATION:
PLACE OF RESIDENCE: NEW DELHI
QUALIFICATION: GRADUATION LEVEL
D.O. B. 10/02/1951
DECLARATION:
I hereby declare that the above given details are true, correct and complete to the best of my
knowledge and belief.
Date: 20.06.2015
Place: New Delhi, India
(A V ESWARAN)
MOBILE: 91-9560283257
LANDLINE : 91-11-43059171