1. Reader Profile
Status: Full-time students.
Gender: Male – 79% Female – 21%
Age: 16-24.
Most people are of the social grading ABC1.
Price willing to pay: £2.10-£3.
Colours they want to see: Red.
Magazines per month: 0-2.
Images on the magazine: On location.
Subscription: Most don’t subscribe, or haven’t.
Genre: Most prefer the plain Rock genre.
Social network: Nearly all use Facebook, closely followed by Twitter.
Andrew is a male 17, and lives in York, and fits into the social grading category of ABC1. He stated that he didn’t
want to spend more than £3 on a magazine, and would like to see the colour red involved mainly in the
magazine, as it is a consistent feature throughout most Rock magazines, and is a mature colour. Andrew doesn’t
subscribe to a magazine, or read more than 2 per month, yet he said that if it attracted him that much with
interesting articles, and iconography, then he would seriously consider it. Something that would tempt Andrew
to purchase the magazine would be a competition with prizes such as festival tickets, or simply money so that
he could go to a festival with friends, and listen to live music, and bands that he has a real interest in, because
Rock is real music! Andrew regularly uses social networking sites such as Facebook and Twitter along with his
mates, this allows him to find out more information on magazines etc. as then he can’t miss the information
been distributed, and means he doesn’t have to research the details himself.