1. Project Proposal form
Learner Name Erika Louise Tolputt Learner number
Centre Name The Henley College Centre Number
Teacher
Sarah Ives Rider Date
Assessor
Unit Extended Project
How does the marketing of Women’s Underwear affect the Great British
Proposed project title
Public?
Section One: title, objective, responsibilities
1. Title or working title of project:
- How does the marketing of women’s underwear affect the Great British public?
2. Project objectives e.g. what is the question you want to answer? What do you want to learn how to do?
What do you want to find out?
- The question I would want to answer is how the marketing of women’s underwear affects the public
when the public realise that their target audience.
- I want to learn to depict certain target audiences for various businesses in the same field of
marketing and those businesses methods of marketing.
- I want to find out the structure of a business’s marketing campaign and their structured methods of
attracting and obtaining certain target audiences.
3. If it is a group project, what will your responsibilities be?
- If it was a group project I would be in charge of the research behind the project because I find large
amounts of useful information for the project which will provide all the foundation to be able to push
forward and be successful in this project.
Section Two: reasons for choosing this project
1. Reasons for choosing the project e.g. links to other subjects you are studying, personal interest,
future plans, knowledge and skills you want to improve, why the topic is important:
- I chose this project for multiple reasons, the first reason that is the most simple and clear is that in
future education I would want to focus on marketing and the management of marketing so therefore
I would feel this will help to provide some experience into the field before proceeding with further
education. Another reason for choosing this project is that I have a personal interest in the
marketing field which is the reason for pursuing it as a career option after further education in that
specific field. I will use this project to help me to improve on the knowledge and skills which will
benefit me in further education and future plans. The topic is important as it is involved in general
life and therefore shares a strong relevance.

2. Section Three: activities and timescales
Activities to be carried out during the project e.g. research, analysis, writing, How long this will take:
preparing for the presentation:
Research:
- Primary Research 1 Week
- Secondary Research 1 Week
Analysis:
- Primary Analysis 1 Week
- Secondary Analysis 1 Week
Writing:
- Introduction 1 Week
- Main Body 3 Months
- Conclusion 1 Week
Preparing for the presentation:
- General Preparation 2 Weeks
Milestone one:
- complete research and analysis of research
Target date (set by tutor assessor):
Milestone two:
- complete writing and preparation for the presentation
Target date (set by tutor assessor):
Section Four: Resources
What resources will you need for your research, write up and presentation e.g. libraries, books, journals,
equipment:
1. Magazines which include articles and reviews, these magazines are target at women and their
undergarments. (Cosmopolitan Magazine)
2. Books which include more historical evidence of advertising in women’s underwear to support the
text in the dissertation. (Brief Encounters: “women’s underwear in the classic age of advertising”)
3. Journals which include information that will help towards producing well evidenced information
towards the topic. (Journal of Consumer Culture: doing and meaning towards an integrated
approach to the study of women’s relationship to underwear)
Equipment:
1. Computer
2. Word
3. Internet Access
What your areas of research will cover?
- General use of Women’s Underwear
- History and origins of Women’s Underwear
- Modern Businesses
- Target Audiences
- Marketing Schemes
- Poster Analysis

3. - Internet Analysis
- Logo Analysis
- Primary Research “Does it actually work?”
- Successes and Failures
- Conclusion
Comments and agreement from tutor assessor
Is the learner taking this project as part of the Diploma? Yes/No
If yes, which Diploma are they taking? ______________________________________________
Comments (optional):
Is project derived from work which has been/will be submitted for another qualification? Yes/No
Which qualification (title and unit)? _______________________________________________
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: (name) (date)
Comments and agreement from project proposal checker
Comments (optional):
I confirm that the project is appropriate.
Agreed: (name) (date)