G324 – Advanced Media PortfolioOverview of the CourseworkPlanningKR
Objectives To understand the requirements of thecoursework unit G324 To explore some examples of pupil’swork and identify strong featuresKR
Production Briefs Music Promotion – for a newalbum: A music video (V) A website homepage (W) A cover (P) A magazine advertisement (P) Film Promotion - for a new film: A teaser trailer (V) A website homepage (W) A film magazine front cover (P) A poster (P) TV documentary: An extract from adocumentary (V) A radio trailer (A) A double-page spread from alistings magazine (P) A newspaper advertisement (P)
The Marks Research and Planning – 20 marks Construction Main – 40 marks Construction Ancillary – 10 marks each Evaluation – 20 marks Total = 100 marks
Media CourseworkThe board are looking for you to: Plan and construct media products using appropriatetechnical and creative skills (AO3) Apply knowledge and understanding in evaluating yourown work, showing how meanings and responses arecreated (AO2) Undertake, apply and present appropriate research(AO4).G325 Exam - Link You will also need to reflect on your work and analyse it indetail in Section A of the G325 exam. Your blog is for the planning & evaluation but also yourrevision and work towards this section of the exam.
Remember All material for all tasks is to beproduced by you with the exception ofnon-original sound. For documentary and film trailers thisMUST be from a copy right free source.Alternatively, produce your own onGarageband (Apple computers nextdoor)K
Remember For music video, permission should be sought from theartist for the use of the audio track. Send a letter or e-mail the record company. Blog a copy ofthis as evidence. All music choices will need to be approved by AWiCopyright free options available for Music Video: Approach local bands and get permission to use their material Approach unsigned bands on ‘My Space’ etc. and getpermission to use their material. Collaborate with music department/students in your centre onthe project Create your own music or sound track
Pre-Production Phase1. Forms & Conventions Genre conventions In-depth similar text analysis Conclusions drawn2. Target Audience Research Minimum of 10 questionnaires with analysis & conclusions drawn. Target audience research and audience theory Contemporary media landscape3. Subject Matter Research Research into the artist, genre etc. with conclusions drawn. Research into ideas / mise-en-scene, shooting & editing styles, fonts etc. you will be using.4. Representation issues Research into Ideology, Representation, Star Image & Power & Conclusions drawn usingGoodwin’s Analysis5. Institutional Context & Professional Practice Indie / major record label interests, professional job roles, film companyWorth 20% of yourmarks.Your blog will bethe main evidenceof this phase, aswell as your classwork next year
Media Coursework TimelineJune-Sept Research and planning Detailed pre-production work (You may film over the Summer holiday if you havefully planned and storyboarded)Sept-Dec Shooting and editing main production Finish main piece Finalising planning for print/web piecesDec-Jan Print and web pieces produced Finish ancillary pieces Feedback on products Evaluation preparationFeb Evaluation Presentations Filmed Evaluations loaded to BlogAll complete by half term= 8 school monthsThere will be aseries of interimdeadlinesthroughout thistime.
Profiling your target audience You need to understand the demographic or audienceprofile for your music video/documentary/trailer. Who might “consume” your product: age sex income level education tastes in film genres tastes in music class considering technological convergence, the platform they wouldmost likely watch your film where in the media, including WEB 2.0, they might find out aboutyour film. This would include social networking sites, like FaceBook, etc
Primary and Secondary ResearchPrimary Research Distribute a questionnaire to a specific target audience. Use a variety of open and closed questions. Use a focus group to discuss ideas and give feedback atdifferent stages. Analyze your findings to identify what should be includedin your final productsSecondary Research Analyze a variety of related media texts. Use a variety of sources i.e. websites, journals, mediaproducts. Cite research sources accurately i.e. name and date ofwebsites accessed, name and publication year date ofjournals used.
The Best Candidates:(From Examiner’s report) “Had a broad range of research and identified target audiencesearly on in the project. Planning of the final product and ancillary tasks was also best whena broad range of appropriate planning methods had been usedsuch as call sheets, story boards, scripts, animatics, shot lists etc.Other vital planning elements included risk assessments; lettersrequesting permission for the use of music tracks; ‘contact sheets’of images and subsequent drafts showing the development of theuse of some of those images into print-based work. Blogs, when updated regularly and creatively used, tended to gainthe higher levels. All sorts of methods for evidencing were employed, links toYouTube, Flickr, Vimeo, embedded PPT movies, or using otherweb 2.0 like Issuu, Prezzi and Slideshare to show PowerPoints.Most of the artefacts were also embedded in the Candidates’blogs.”
Group TaskYour starting point is the mark scheme. You are going to produce a detailed mindmap identifying what information and skillsyou will need to achieve a Level 4:What skills do you require?What can you build on from last year?What equipment might you need?What permissions should you request?What are the possible media theories relating tothe brief?Who are the potential audience? http://www.nataliewernham.blogspot.co.uk A Gradeexample