Erica de Kok is seeking a long-term career in a new industry using her extensive experience in marketing, sales, business development, and management. She has over 25 years of experience developing strategies and implementing campaigns across many industries. Her objectives include growing a business, developing people, instilling a culture of learning and empowerment, and making a positive impact.

1. 115 Victoria Road, Bakoven
Cape Town
061 733 7047
erica@sothebysrealty.co.za
ERICA DE KOK, MSC.D: JANUARY 2017
BUSINESS
OBJECTIVES
Long term career
New industry or career
To make use of all my experience and knowledge
To grow a business
Small to medium sizeorganization
Success
Busy
Stability
Enjoy and livethe philosophy Work and Worth!
To motivate, inspireand lead (done this before).
To achieve deliverable,measurable results
To develop a cultureof brand ownership and ethical leadership/management
To increaseturnover for product and/or brand visibility
To instill a cultureof learning,empowerment and ownership
To make change within an organizational framework, their structureand
‘’DNA’’, thus makingchange within an entire company
To create a cultureof mental, physical and financial wellnessfor an individual
and/or within their organization.
To grow people and business
To do what I love and love what I do! That is,walk my talk.
EXECUTIVE PROFILE Most of my career has been spent in the ‘traditional’and full spectrumof the
marketing and sales mix. That is:
 Promotions
 Internal Communications
 Public Relations
 Sales Management
 Call Centre Management
 Customer Service
 Brand Building
 CSI/CSR
 Onlinemarketingand brand development
 Foundations,Trusts and Enterprise Development

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 New Business Development
 Trouble shootingfor existingbusiness
 Advertising(above and below the line)
 FMCG Marketing
 Account Director (agency level)
 Management of People
 Skills development
 Business Management
 Lecturing (business,brand,marketing,online, MBA ‘fillers’)
 Moderation for Honours,Final Year and Executive (MBA) students
 More recently, Real Estate and the EAAB Log Book
This mix has been at both agency levels in terms of clientservices,to relevant
management positions within a number of corporateindustries for small,
medium and largecorporate organizations. The industries haveranged from
fmcg, to service,to banking, to education,to community development,
government, retail,online,NGO’s and now real estate.
I have also lectured frequently at various tertiary institutionson all theabove
topics,includingEthical Business Management and Leadership.
More importantly,I not only developed and implemented strategies and the
brand valuechain,but included the financial aspects of each projectin terms
of budget, projected forecasts,return on investments and the financial
benefit, both shortand long term, of all theprojects implemented.
In addition,there were campaign impactanalysisdonemonthly, quarterly and
annually in terms of goals,achievables, deliverables,perception and
effectiveness.
Finally,as OK Bazaars Promotions manager,Lego and Lego Dacta Brand
manager, Home ShoppingMarketing and Brand Manager, Go Banking
Marketingand Brand Manager, Butterfly KidzManagingDirector and various
NGO’s (to name a few), I was driven to manage costs and establish strategic
allianceswith organizations and supportkey business initiatives,mutually
beneficial partnerships and relationshipswith users,vendors and service
providers.
This allowed me to develop not on business to consumer focused campaigns,
but business to business projects too.

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I can position myself as a marketingand advertisingexecutiveor specialistand
lecturer, offeringoutstandingpresentation,communication and cross cultural
team management skills. Highly energetic,results orientated leader,not
scared to work in the trenches or to work until the results areachieved. (E.g.
longhours).
EXPERIENCE INTERN
ESTATE
AGENT – LEW GEFFEN SOTHEBYS INTERNATIONAL REALTY
Current
INTERN ESTATE – HARCOURTS ATLANTIC
February 2016 – December 2016
SELF-EMPLOYED, SABBATICAL, RECOVERY FROM ACCIDENT
January 2010 – December 2015
 Lecturer for VEGA, school of Brand Leadership
 MarketingManagement, Social Responsibility,Ethical Business
Leadership,Empowerment within the Brand Proposition,Brandingfor
Leaders, OnlineBranding
 Moderator for CTI Business College, nationally,mainly on mostof the
above subjects
 Speaker and lecturer at various Ethno Medicinefacilities
 Development of marketing and company strategies for small startups
and charities.
 General Management or Trouble Shooingfor various events:
International Fashion Sale,Global VillageEnterprises
 Acting CEO for Lucky Mazibuko Foundation (till established)
PICK N PAY NATIONAL MARKETING MANAGER
October 1999 – December 2009:
 Home shoppingMarketingManager
 Go Banking MarketingManager
 Social Responsibility and New Projects National
 Ackerman Foundation
 Enterprise Development
 To create with a largeteam, in 2000,a new brand,called Home
Shopping
 Acquire new customers and retain them
 To ensure incrediblecustomer servicefor our online customers,
thereby getting involved in the Call Centre Management

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 To generate projected turnovers
 To promote all my projects internally and gain company buy-in and
employee support
 To assistwith internal,national trainingof Home Shopping, Go
Banking, Retail Bonds and many other campaigns
 To work closely with TV/Media in order to monitor ad campaign
results or receive PBI
 To ensure longevity of the campaigns,as well as brief all relevant
advertisingagencies fromstartto finish
 To often present to the Board
 Supplier promotions
 Generate funds for advertisingrevenue or new income streams for
the business
 Attend monthly projectmeetings with all key players within project
implementation and maintenance
 To develop on onlinestrategy (e.g. Pick n Pay newsletter)
 To develop national CSI strategy
 Assistin compilingthe annual reportand all stakeholder inclusion
 To keep the organization posted on successes and failures!
 Budgets, forecasts,financial management of largebudget and
portfolios
 SOS Supplier negotiations
SLK WORDS AND PICTURES (STRATEGIC AD AGENCY)
February 1998 – August 1999:
Clients:
 Pick n Pay
 Autozone
 Leisurelink
 Various abovethe lineadvertisingagencies
 Spur
LEGO SOUTH AFRICA
January 1994 – January 1998:
 Lego Marketing Manager (re-launch after 1994)
 Lego Dacta Marketing Manager
OK BAZAARS HEAD OFFICE

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January 1989 – December 1993:
Promotions Assistant/PromotionsManager
EDUCATION ST. DOMINICS CONVENT
Matric
UNISA
BA Communication
UNIVERSITY OF SEDONA, ARIZONA
Masters and Doctorate for Metaphysical Sciences
OTHER
Numerous certificates,diplomas,INSTITUTES AND ASSOCIATION AFFILIATIONS
PROFESSIONAL
ACHIEVEMENTS
HIGH SCHOOL
 Junior Town Council,Official Position
 South African Champion Squad (x4)
 World Champion Squad (x3)
 Honours in Music and Ballet
 CLG leader
 Apparently extremely above averageIQ, athigh school IQ test
 Matric
LEGO SOUTH AFRICA:
 HED in Design and Technology (Studied via the ORT Step institutewith Dr Eli Eisenberg)
 Invited by UNESCO to attend World Education Summit in Israel,1996
 Regular speaker at educational conferences in SA, Botswana and international
 Sourced sponsorship for EngineeringRobotics wingat RAU
 International travel to showcasemy strategies and casestudies
PICK N PAY SOUTH AFRICA:
 Chairman’s Award (Raymond Ackerman)
 Pridein Performance Award
 Race 4 Change Director
 CEO Award (Sean Summers)
 Numerous letter of appreciation fromDirectors,suppliers,chairman,media and
government (Trevor Manuel)

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PERSONAL ACHIEVEMENTS:
 Doctorate
 Accomplished leader and speaker
 My children!!!!!
 Well-travelled
 IncrediblepeopleI’ve met, includingNelson Mandela and Bishop Tutu
 Survived a serious accident,wheelchair bound and rehabilitation for a year and now,
perfectly fit!
 Well read
COMMUNICATION My experience has taught me the ability to communicate atall levels of
organization,community or even on a one-to-one basis.
I am able to communicate top down, bottom up, sideways or whichever
‘ways’’ is required in terms of implementing a strategy, fixinga business or
getting a point across.
It is importantto be ableto get messages acrossboth internally as well as
externally and I see these as two completely different strategies.
I have traits of empathy when needed and assertiveness when necessary. In
other words,can manage confrontation or problemsolving.
SKILL SET  Business Development
 Leadership/Communication
 Product Development
 Product Line Expansion
 New ProductDelivery
 Small Business Development
 ProjectManagement
 Operational Management
 Clientaccountmanagement
 Budgeting expertise
 Negotiations
 Employee relations
 Market research and analysis
 Projectplanning
 Public relations
 Strategy outlines and implementations
 Market Expansion

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 Staff development
 Vendor partnerships
 Distribution –basic
 Multi-Operation Management
 Community Outreach and Social Responsibility
 Event and Promotion Management
 Onlinemarketing
 Brand valuechain/branding
 Word
 PowerPoint
 Excel
 Publisher
 Lecturing (small groups or auditoriums)