Millward Brown New Hire Orientation

1. Pathway
New Hire On-Boarding Program - Tuesday

2. Welcome to
2

3. Introductions
3
• Name
• Millward Brown Business Unit
• Office Location
• Department
• Job Title
• What were you doing (prior job, school) before
joining Millward Brown?
• What has been your biggest surprise so far as a
new employee?
• What do you hope to get out of the Pathway
Program?
• Fun fact or something else you’d like to share about
yourself

4. Tuesday Agenda
4
• Welcome and Introductions
• Pathway Program Overview
• Organizational Structure
• WPP & Kantar Brief Overview
• Millward Brown
• Values & Brand Ideal
• Millward Brown North America
• Introduction to GreenHouse and New Hire
Discussion Board
• Discovery Journey
• Wrap Up

5. Meet Our Leaders
5

6. Travyn Rhall
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Previously CEO, Millward Brown Africa, Middle East &
Asia Pacific
30+ year veteran of the market and social research
industries
July 2013 - Named Global CEO,
Millward Brown

7. Mary Ann Packo
7
Joined Millward Brown in late 2002 as Chief Client &
Marketing Officer
Previously President and COO of Media Metrix and
later group president of its successor company, Jupiter
media Metrix
CEO, Millward Brown North America

8. Name of Executive Speaker
8
A couple of bullets describing background
Title

9. Pathway
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10. Pathway Program Goals
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Provide a pathway or roadmap to help you
• Get to Know People
• Learn about the Business
• Identify Resources

11. Pathway Participant Guide
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• Checklist tool
• Summarizes information
• Provides additional detail
• Includes important intranet/ internet sites

12. Pathway – Your First Week
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Day 1
Day 2
Day 3
Day 4
Day 5
Get to know your coworkers, your
work location, your work tools and
systems (e.g., phone, computer, e-
mail)
Company background,
GreenHouse
Benefits, Systems
Business Units, Career
Management
Meet with Manager
Job-specific learning/training
Days 1, 3, and 5: Complete required new hire paperwork

13. New Hire Paper Work Link
13
You should have received this e-mail providing a link to your HR paperwork.

14. Pathway – Your First 90 Days
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Week 2
Day 30
Day 60
Day 90
Take on-line training (e.g., First Steps,
Global Brand Program)
•Agree on early job goals with your manager
•Depending on time of year, you may formalize entire year’s
goals in the system or just agree on goals for learning period
•Attend 30-Day Pathway Program session with other new hires
Discuss progress with manager
Discuss progress with
manager
Build business relationships with manager, coworkers, customers, etc.
Continue job-specific learning/training
Maintain connection with other new hires through GreenHouse Discussion Board
Provide feedback about your on-boarding experience via survey and discussion

15. Organizational Structure
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16. Organizational Structure
16
WPP (formerly Wired Plastic Products), the
parent company, is broadly comprised of eight
communications services sectors – Millward
Brown falls into the “Data Investment
Management" sector. Together WPP's research
companies create the world's largest custom
research group
Kantar is the international parent
company responsible for WPP's worldwide
data investment management interests.
Kantar includes global research businesses
such as Millward Brown, Research
International, and Kantar Media Research
Digital / Internet
Specialists
Offers strategic marketing
research and consulting
with a focus in marketing
science
Provides qualitative
consultancy
Brand valuation
consulting
The research power behind
great brands
Brand and communication custom research

17. WPP
17

18. WPP
18
Made up of leading companies in:
• Advertising
• Media Investment Management
• Data Investment Management (formerly known as Consumer Insight)
• Public Relations & Public Affairs
• Branding & Identity
• Healthcare Communications
• Direct, Digital, Promotion & Relationship Marketing
• Specialist Communications
Employees/Associates: 165,000 operating in 110 countries in 3000 offices
2012 Revenues: £10.4bn (~ $16 Billion U.S.)
World leader in marketing communications
services
CEO Sir Martin Sorrell

19. ADVERTISING MEDIA
DATA INVESTMENT
MANAGEMENT PUBLIC RELATIONS OTHERS
WPP Company Examples
19
As part of Kantar, the data investment management division of WPP, Millward Brown has the
support of WPP’s network of marketing and communications companies.

20. Kantar
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21. Kantar
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Kantar = the “Research Arm” of WPP
• One of the world's largest data investment management networks
• Unites 13 specialist companies under the Kantar name
• Mission: To become the pre-eminent provider of compelling and
inspirational insights for the global business community
• Employees: 28,500 employees work across 100 countries
• Customers: Over half of the Fortune Top 500 companies
Kantar
World leader in marketing communications services
Eric Salama CEO

22. Millward Brown
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23. Millward Brown Global Leadership
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TRAVYN RHALL
Global CEO
MARY ANN PACKO
CEO, North America
SUSAN STEELE
Global Chief Human
Resource Officer
TIM WRAGG
CEO, Europe
GORDON PINCOTT
Chairman – Global
Solutions
FABIAN HERNANDEZ
CEO, Latin America
DAVE SANDBERG
Global Chief
Financial Officer
ADRIAN GONZALEZ
CEO, AMAP
RON MARKHAM
Global Chief
Technology Officer

24. Our History
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In 1973, Maurice Millward and Gordon Brown left General Foods
(a.k.a. Kraft, Altria) in the UK and formed Millward Brown Inc.

25. Our History (cont’d)
25
1973
Millward Brown
founded
1986
MB USA
opened in
Chicago &
Connecticut
1989
MB Acquired
by WPP
1992
MB Canada
opened in
Toronto
2005
MB and MaPS
joined forces; MB
Optimor formed
2006
MB acquired
Dynamic Logic
2010
Firefly
formed
2013
MB Dynamic
Logic & Kantar
Compete
combined to form
MB Digital

26. MILLWARD BROWN AT A GLANCE
26
Founded in 1973 by Maurice Millward and Gordon Brown
Over 4,000 employees in 86 offices in 56 countries
Work with 70 of the top 100 global brands
Structured around 4 regions
• Africa, Middle East, Asia, Pacific
• Europe
• Latin America
• North America
Structured into 5 business units
Digital / Internet
Specialists
Offers strategic marketing
research and consulting
with a focus in marketing
science
Provides qualitative
consultancy
Brand valuation
consulting
The research power behind
great brands

27. 27
W E A R E
THE WORLD’S
LEADING
EXPERT
helping clients
GROW
great brands
IN

28. 28
Our
Mission
We provide research-based consultancy to
help marketers successfully manage their
brands, optimize the return on their media
and communications investments, and create
value for their businesses, employees and
shareholders.

29. 29
Our Areas of Focus
Optimize channel
activities to improve
return on investment
Develop differentiated
messages, ideas and
creative to win in market
Explore brand
insights to determine
future strategies
Understand, measure
& manage brand equity
to inform brand planning
BRAND PERFORMANCE
BRAND STRATEGY
CHANNEL OPTIMIZATION
CREATIVE DEVELOPMENT
meaningfully
DIFFERENT

30. Case Study
30
How Millward Brown helped Coca-Cola turn a small, tactical idea into one of their most
successful campaigns of recent times: “The Happiness Machine”
Background:
http://www.millwardbrown.com/Insights/MediaGallery/VideoGallery/Default/Coca_Cola_Case_Study.aspx
The Ad:
http://www.millwardbrown.com/Insights/MediaGallery/VideoGallery/Default/Coca_Cola_HappinessMachine.aspx

31. Values & Brand Ideal
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32. Our Brand Ideal
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create meaningful
IMPACT

33. Our Brand Ideal
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Our Brand Ideal describes who we are as a company – including our
values, our value proposition, and the Millward Brown brand
https://www.mbgreenhouse.com/videos/1663

34. Living Our Values
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Millward Brown has strong core values and behaviors that we believe in across the organization.
Our values apply to how we work with clients, how we behave with one another, and the way in
which we lead.
Supportive: Our success depends on our commitment to our clients, our
community, and each other.
Bold: Always have the confidence to take risks and explore new ideas.
Optimistic: We can accomplish anything through belief in ourselves and
strong relationships with our clients.
Authentic: Be honest to ourselves and everyone around us, even with the
tough stuff.
It takes all of us working together to achieve success.
Connected:
Every challenge is an opportunity to explore ideas with an artistic
and analytical approach.
Creative:

35. Our Values and Your Role
35
Which of our values do you believe will come into play most often in your new role? Why?
CREATIVE
CONNECTED
AUTHENTIC
OPTIMISTIC
BOLD
SUPPORTIVE

36. Millward Brown North
America (MBNA)
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37. MBNA Business Leadership Council
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MARY ANN PACKO
CEO, Millward Brown North America
SIMON MOODY
President and COO
COLETTE CHESTNUT
Chief Financial Officer
PETER TEACHMAN
EVP, Business
Transformation
JEAN ROBINSON
Chief Operating Officer
SUSAN HICKEY
SVP Marketing &
Communications
GORDON PETERSON
Chief Talent Officer
JASON LAPP
Head of Business
Development
CHRIS MURPHY
EVP, Client Solutions &
Innovations
MARIO SIMON
President, Optimor
CHERYL STALLWORTH-HOOPER
CEO, Firefly
SCOTT ERNST
President, Millward
Brown Digital
DIRK WELLS
President, MaPS

38. MBNA Offices
38
Atlanta (Alpharetta), GA
Austin, TX
Boston, MA
Chicago, IL
Cincinnati, OH
Detroit (Southfield), MI
Norwalk, CT
Lisle, IL
Los Angeles (Santa Monica), CA
New York, NY
San Francisco, CA
Seattle, WA
Waltham, MA
Warwick, RI
Washington, DC
Toronto, Ontario
San Juan, Puerto Rico

39. Industries We Work With
NOTE: The graph above provides revenue by product category and is for internal use only.
39
Food & Beverage
17%
Financial
14%
Computers & Software
9%
Retail
9%
Health & Beauty
7%
Household Goods
6%
Pharmaceuticals
5%
Alcohol
4%
Marketing & Advertising
3%
Telecommunications
3%
Travel
3%
Media
2%
Restaurants
2%
Automotive
2%
Other
14%

40. Top 20 MBNA Clients in 2012
NOTE: This information is for internal use only. Client names cannot be shared without their consent and written approval.

41. Greenhouse
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42. What is Greenhouse?
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GreenHouse is Millward Brown's global
intranet, collaboration and knowledge
resource
Through Greenhouse you can:
Access the latest and best knowledge throughout
Millward Brown
Contribute by sharing your own expertise, creating and
commenting on discussions
Collaborate on projects with your team and across
Business Units

43. Greenhouse Tips
43
You can access the GreenHouse from the internet anywhere via
www.mbgreenhouse.com
Ask your manager which GreenHouse groups you should join
Use the Spotlight Search box to find content
• As you type, relevant content will be shown divided into 4 categories: Official Content, Content,
People, and Places
• Once you hit “Enter,” the full search results will appear
Find people by typing their name into the Search box; Update your own
profile so that your information will be there
When searching for information,
• Use OR to search for content that contains either or both words (e.g., bank OR banking)
• Use AND to search for content that contains multiple words (e.g., Coke AND Pepsi)
• Use quotes to search for an exact phrase (e.g., “financial services”)

44. Greenhouse Login Screen
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45. Getting Started
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46. GreenHouse New Hire Discussion Board
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Purpose
• Ask questions
• Review Q&A from other new hires
• Share tips and observations
HR will review the board on a regular basis
to answer your posted questions
https://www.mbgreenhouse.com/thread/10941

47. Discovery Journey
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48. Discovery Journey
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Description:
An information scavenger hunt
Goal:
Search for and find information that will help you get to
know your new company
Task:
Find the answers to the 15 questions that are located in
the file “Discovery Journey Form” on the Pathway New
Hire page
Rules:
Use any resource (e.g., GreenHouse, colleagues,
Millward Brown or Business Unit website) EXCEPT no
posting questions on GreenHouse discussion board
Due:
Wednesday end-of-day via e-mail

49. Wrap Up
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50. Reminders
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Additional Group Meetings
• Wednesday
• Thursday
• In a few weeks
Homework before Thursday WebEx
• Introduction to GreenHouse video
• 2 questions or tips on GreenHouse Discussion Board
• Update your profile on GreenHouse
• Discovery Journey responses
• Review case studies
• Prepare to discuss how your role and department contribute
to your business unit’s and/or Millward Brown’s success
On-the-Job Pathway Program Activities

51. Q & A
51