This presentation is on corporate builder and their style of purchasing tiles. from where they buy the tiles.

1. A STUDY ON ANALYSIS OF CORPORATE BUILDER AND
THEIR STYLE OF PURCHASING TILE
Duration :- 20th May to 20th July
Location :- Mumbai
Presented by :- Eram Shahid
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A STUDY OF CORPORATE BUILDERS AND THEIR
STYLE OF PURCHASING TILE
Duration :- 2 Months
Location :- Mumbai

2. Index
• Sector – Manufacturing
• Company – Cengres tiles
• Products
• Competitors
• SWOT Analysis
• Project Methodology
• Learnings
• Observations
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Manufacturing has
emerged as one of
the highest growth
sector in India
16% Of GDP
Growth rate
INDIA 15%
GLOBAL 11%
100 Millions jobs
by 2022
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4. https://www.youtube.com/watch?v=oci-MRUj1cE 4
ABOUT COMPANY
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Product
Offering
Floor
Tile
Digital
Wall
Tile
Digital
Vitrified
Tile
Parking
Tiles

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Floor Tiles
MULTICHARGE
SOLUBLE SALT
FULL BODY
VITRIFIED
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http://www.cengrestiles.com/categories.php?category=floor-tiles&size=virified-floor-tiles

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DIGITAL WALL TILE
300*600mm
300*450mm
ELEVATION
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Digital Vitrified tiles
300*300mm
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PARKING TILE
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300*300mm

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COMPETITORS
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Strength
• Strong Product Line
• Huge Variety of designs
• Customization available
Weakness • Less Brand awareness
• Lack of Proper sales Channel
• Traditional approach towards Marketing
Opportunity • It should do advertising activities all over the
world that would help it increase brand
awareness and recall.
Threats • Many local players are posing a tough
competition to Cengres Tiles
• Globally, many other players have entered into
Ceramics industry and made the environment
very competitive
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SWOTAnalysis

12. PROJECT METHODOLOGY
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Project
Entitled
Objective
• A study on analysis of corporate builder and their style of purchasing tile
• To understand and determine the functioning of corporate builder
behaviour
Outcome
• The Market demand is high, observed more than 200 construction sites
between Andheri to Borivali, (Mumbai), I pitched 34 in 10 days. I Met 8
corporate builders,7 retailers,12 architects and did 30 cold calls. According to
analysis the product flow and demand is proficient
Research
Methodolog
y
• Collected data through Structured Questionnaire, took sample size of 90,
Used Likert and Dichotomous scale
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07
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Sample Unit
36
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3034
8
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Eram Shahid SIP Data sheet.xlsx

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Sr no Retail shop name Preferable size Preferred brand No about brand or
not
1 Wilson ceramic 2*2
32*32
Johnson -
2 Abhinav - Mirage,soumany
and local
-
3 Asgarali nurudin and co - - -
4 Estilo tile - Own brand and
imported
No
5 Granite store - - No
6 Kohinoor marble - - No
7 Jimco granite and marble
P.ltd
2*2
32*32
Somany and
depends on
dealers(no
consciousness of
brand)
No
Retailers
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• Architect is the mediator between the company and
builder.
• Pro-active approach towards Clients.
• Product Promotional Activity.
• Strong network of distribution.
O
B
S
E
R
V
A
T
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17. L
E
A
R
N
I
N
G
S
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• Learned B2B Sales
• Understanding the preferences and buying
pattern of clients
• Understanding the changing behavior of tile
industry
• Learned negotiation of pricing with clients
• Analysis the Market demand
• Interaction with and scrutiny of the target
audience
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