SIP PROJECT ON MARKET POSITION OF BATH FITTING COMPANY IN RAJKOT by :- gaurav bhut
Summer Internship Project
Balaji Metal Pvt.Ltd.
“Market Position of Bath Fitting Companies & Expectation
Towards Architectures and builders ”
Bhut Gaurav B.
Enrollment No:- 137730592002
Sunshine Group of Institutions,
Faculty of Management, Rajkot
Increasing over the past fifteen years, Bath fittings products in
India have evolved from a low involvement functional product
to a lifestyle statement.
The demand for bathrooms that combine convenience with
technology is rapidly increasing. Builders and homeowners
alike are now realizing that a bathroom with built-in wow
factor enhances not only the desirability but also the value of
Bath fittings industry in India is developing rapidly and there
are many national and international players in the industry.
– Increasing urbanization
– Increase in disposable income
– Growth in real estate sector
– Growth in hospitality industry
– Increasing awareness level among consumers
Balaji Metal industry Is small scale Industry producing Bath
Fittings at Rajkot.
It was established in 1990 and production start at 1991.
The company mainly focused on Quality.
Balaji Metals is an ISO 9001:2001 certified company .
COMPANY AT A GLANCE
Name of company :- Balaji metal
Regi. Office address :- c/36 golden ind. Estate,
At. Pipaliya (pal),
Dist. Rajkot, Gujarat( India)
Telephone no. :- 02827-2521471
Main product :- Bathroom fittings product
E-mail :- info@Balajimetal.com
Website :- www.balajimetal.com
Board of directors :- Alpesh m. patel
(Director & partner)
Main Customers: Architectures and builders
Annual Sales Volume: 89 lack.
Competitors: Roca, Sheetal, Mark
Channel of Distribution: ONE Level
o Balaji Manufacture various type of bathroom fitting.
o Balaji metal industry main focus on quality of product.in they
apply three type of inspection .
(1) Raw Material Inspection
(2) In Process Inspection
PRODUCT OF THE COMPANY
o Flora Collection:-
PRODUCT OF THE COMPANY
Balaji used two Sources of Fund Net capital:-5 coroe.
(Capital Structure) Turn over:- 1 crore.
Used both internal and external sources
Selection process :
INTERNAL SOURCES EXTERNAL SOCRCES
Existing Employee Advertisement
Employee Reference Internet Recruitment
Balaji metal prefers on the job training
Motivated Sales and Service team qualified personnel.
Good infrastructural and institutional support for metal
During boom period, when the demand increases, the
company some time is not able to give service of timely
delivery of goods.
Compare to competitors less promotional offerings.
For national business strong marketing team can be
Rapid and continuous growth in the market, so company will
think about expansion.
Increasing competition in National & International market.
REVIEW OF EXISTING LITERATURE
Peoples’ perception and needs when it comes to bathroom
décor have changed. Products like wash basins, WC(water
closet) and tiles are now available in wide range of colors
and textures, to match overall décor and moods.
-Dilip Kumar, Deputy Managing Director
Gebin Water Management Systems Pvt. Ltd.
The bath fittings and accessories industry is growing at 22%
per annum. Growth in this sector is being propelled by
increasing urbanization, increase in disposable Income,
growth in real estate sector, growth in hospitality industry
and improving awareness among the consumers.
-Net scribes (India)
OBJECTIVE OF STUDY
1. To know the market position of the company.
2. To know the customers view about the product i.e. what
they are expecting from the company.
3. To get suggestions from the customers for new products
and the modifications and changes that a bath fitting
manufacturer should take place.
4. To know about customers preferences to choose a product
i.e. Economical rates, Luxurious models, Quality. Brand name
Universe of study :- All the listed Architectures and builders
Sample of study :- Among the above universe I selected 50
Architectures and builders in Rajkot city..
Data collection :- Data is information on the basis of which
study is undertaken main there are two type of data.
Method of collection Date :-
(1) Questionnaire Method
(2)Telephone Interview Method
Which factor affects you the most in
H0:- factor affects Architectures and builders the most in
purchasing decision are equally distributed
H1:- factor affects Architectures and builders the most in
purchasing decision are not equally distributed
Q.1 WHICH BATHROOM FITTINGS DO YOU PREFER TO INSTALL IN
1 Balaji 21
2 Roca 12
3 Sheetal 08
4 Mark 03
5 Aris 06
6 total 50 0
Series1 21 12 8 3 6
COMPANY PREFERE BY ARCHITECTURES
From the above graph we can say that 21
Architects prefer bath fittings of Balaji (yogi),12 prefers Roca, 8
prefers Sheetal,3 prefers Mark and rest of the architects prefers
Q.2 FROM WHERE YOU PURCHASE THE PRODUCT?
Dealer Direct Company
Series1 39 11
MODE OF PURCHER BY
From the above graph we can say 39 Architects purchase
from Dealers while 11 Architects purchase from Direct Company
Q.3 WHAT IS YOUR EXPECTATION TOWARDS THE COMPANY?
Luxurious Models 15
Economic Rates 11
Fast Service 22
From the above graph we can say that 15
Architects Expects Luxurious Models,11 Expects Economic
Rates, 22 Expects Fast Service.
Q.4 WHICH FACTOR AFFECTS YOU THE MOST IN PURCHASING
Form the above graph we can say that 21 architects
say the price of the product affect his purchase decision and 15
say that quality affect they purchase decision 11 say design and
03 says size of the product affect they purchase decision
Q. 5 HOW THE COMPANY CONTACT YOU?
Mode Of Contact Response
Sales Representative 28
Product Catalogue 22
Company Visit 5
From above chart we can analyze that 28 Architects
contacted through Sales Representative of the companies 22
contacted through product catalogue while 5 go for company visits.
Q.6 DO THERE ANY MEETINGS CONDUCTED BY THE COMPANY FOR NEW
PRODUCT LAUNCH OR TO INFORM YOU ABOUT THE PRODUCTS?
From the above graph we can say that 37 person say
yes companies conduct meetings to Inform about their activities
while 13 say no company not inform.
Series1 37 13
MEETING CONDUCT BY
COMPANY TO INFORM AN
Q.6.1 DO YOU TAKE PART IN THE MEETINGS?
Take Part In
Form the above graph we can say that 28 Architects
Interested in Company Meetings while 22 Architects do not Interested
in any Company Meetings.
Series1 28 22
IN COMPANY MEETING
Q.7. IF ANY OTHER COMPANY PROVIDES A SAME THINGS AT LOWER RATE
THAT CAN AFFECT YOUR DECISION OF PURCHASING?
Series1 32 18
Form the above graph we can say that 32 Architects
divert from their existing brand products if same thing will be
provided at lower rate while 18 do not divert
Q.8. PLEASE RATE YOUR SELECTION. (OUT OF 5)
Factor (1) (2) (3) (4) (5) Total
05 08 07 12 18 50
Design 08 06 12 14 10 50
Quality 05 07 11 13 14 50
03 05 07 16 19 50
Price 01 04 16 19 10 50
1 2 3 4 5
After sales Service
H0:- factor affects Architectures and builders the most in purchasing decision are
H1:- factor affects Architectures and builders the most in purchasing decision are not
Step 2:- The statistical test being used is
Cal = 𝑓𝑜 − 𝑓𝑒 2
Step-3:- Set the value of alpha
Chi-square goodness of fit test is one-tailed because a chi-square of
zero indicates perfect agreement between distributions any deviation from zero
different occurs in the positive direction only because chi-square is determined by a
sum of squared values and can never be negative with three categories in this
question (Price,Quality,Design,Size) K=4 the degree of freedom are K-1, so K-1 = 4-
The critical chi-square value is = X2 0.05, 3=
(𝒇𝒐 − 𝒇𝒆)2 𝒇𝒐 − 𝒇𝒆 2
Price 21 12.5 72.25 5.78
Quality 15 12.5 6.25 0.5
Design 11 12.5 2.25 0.18
Size 03 12.5 90.25 7.22
Total 50 13.68
Step-5:- Chi-square calculated value
Cal = 𝑓𝑜 − 𝑓𝑒 2
Because the observed value of (X2
Calculated) chi-square of 13.68 is hiyer than critical table
X2cal< x2 tab
So, we reject the null hypothesis
LIMITATIONS OF THE STUDY
In the most cases I got good response from the respondent
but in some of the few cases I did no get the answer properly
from the respondents.
All architects has to visit the sites and they have to direct the
construction work so they are spending most of their time at
the sites so they are less available at office and there is No
fixed schedule of them.
We can not conclude about the whole nation from this study
because in different states the preferences can be change.
As time spend in future the market of bath fittings will be
expanded at that stage it will benituseful.
Providing superior quality and rates should be economical.
Fast service and launch of new models when it requires.
Building relationships with customers by correspondence and
inviting them on functions and meeting of the new product
Using the media and building brand equity, media like
hoardings, TV adds, and radio and other.
Balaji metals is the fastest growing metals manufacturing
company. Customer survey shows quality of is Balaji metals
Balaji metals has adopted “Change” as a continuous process
an its technocrats are flexible enough to adopt any changes in
the manufacturing process in the product with a view to giving
the real value for money to their customers.