This document is a summer project report submitted by two students, Selvin Doshi and Ankit Modi, to GTU under the guidance of Dr. Supriya Bhutiani. The report studies consumer behavior towards J.K. White Cement products including white cement, wall putty, and Primaxx. It includes an acknowledgment, declarations by the students, table of contents, and executive summary highlighting the objectives and approach of the project. The introduction provides an overview of the cement industry and J.K. Cement Ltd, describing the company's products, manufacturing process, management philosophy, and strengths.
The cement industry in India has grown significantly over the last ten years, with India now the second largest cement producer globally. Cement demand has grown at roughly 1.5 times the GDP growth rate, driven primarily by the real estate sector. Key factors influencing cement demand include infrastructure spending, housing projects, and various government programs. The industry is regionally fragmented due to the bulky nature of cement, with production concentrated near major limestone deposits and consumer markets.
This document is a seminar report on the cement industry and UltraTech Cement submitted by Anamika Verma for their post graduate diploma. It includes an acknowledgements section thanking those who helped with the report. The report then provides details on the cement industry in India including key statistics on production capacity and the major domestic and global players operating in the industry. It also discusses technological changes and the growing ready-mix concrete business in India. A section is dedicated to specifics on UltraTech Cement and its parent company, the Aditya Birla Group.
The document discusses the cement industry in India. It notes that India is the second largest cement producer globally, with over 360 million tonnes of annual production capacity as of 2014. Cement demand is driven primarily by the housing and infrastructure sectors. While cement consumption per capita remains low compared to global averages, continued economic growth is expected to drive further expansion of cement production capacity in India to meet rising demand. The industry employs over a million people directly and indirectly and contributes significantly to India's economy and development.
The document provides an overview of the Indian cement industry. It discusses the industry structure, characteristics, types of cement, history and key players. The cement industry is a core sector in India accounting for 1.3% of GDP. It has seen strong growth in recent years driven by infrastructure development. Some of the largest cement companies in India are Ultratech Cement, Gujarat Ambuja Cement Limited, JK Cements and ACC Cement. The industry is concentrated in certain regions due to the location of limestone deposits and faces economic and environmental challenges.
The document presents a marketing research study conducted on Birla White cement and putty. The objectives were to measure satisfaction levels of retailers, painters, architects and builders on important parameters and identify issues. Key findings included Birla White having a higher price than competitors, some painters being unaware of token schemes for putty, and retailers receiving lower margins than for other brands. Recommendations included providing painter training, giving retailers more commissions and credit terms, managing competition between retailers, and conducting regular meetings with stakeholders.
A brief presentation on Cement Industry
Which includes:
# Structure of Cement Industry
# Cement Plants in India
# Major Players in Cement Industry
# Types Of Cement
# Manufacturing of Cement
# Future of Indian Cement Industry
# Key Success Factors
# Government Initiatives
# Weakness and Threat
# Interesting Facts
This document provides an overview of JK Cement Ltd, an Indian cement company. It discusses the global and Indian cement industry outlook and trends. It then details JK Cement's history, operations, market share, products, vision, mission and values. Financial information on JK Cement such as revenues, profits and market capitalization is presented alongside comparisons to competitors. The document also describes a job opening for a recruitment executive and outlines the recruitment process, training programs, methods and evaluation systems at JK Cement.
comprehensive project - I on cement industry PPTMansi Bhimani
India is the second largest cement producer in the world after China. The cement industry in India is dominated by around 20 major companies that produce around 70% of India's total cement. The key drivers of cement demand are the real estate sector, infrastructure projects, and industry expansion projects, with real estate being the largest driver of cement consumption. The demand for cement is closely tied to growth in the construction sector.
The cement industry in India has grown significantly over the last ten years, with India now the second largest cement producer globally. Cement demand has grown at roughly 1.5 times the GDP growth rate, driven primarily by the real estate sector. Key factors influencing cement demand include infrastructure spending, housing projects, and various government programs. The industry is regionally fragmented due to the bulky nature of cement, with production concentrated near major limestone deposits and consumer markets.
This document is a seminar report on the cement industry and UltraTech Cement submitted by Anamika Verma for their post graduate diploma. It includes an acknowledgements section thanking those who helped with the report. The report then provides details on the cement industry in India including key statistics on production capacity and the major domestic and global players operating in the industry. It also discusses technological changes and the growing ready-mix concrete business in India. A section is dedicated to specifics on UltraTech Cement and its parent company, the Aditya Birla Group.
The document discusses the cement industry in India. It notes that India is the second largest cement producer globally, with over 360 million tonnes of annual production capacity as of 2014. Cement demand is driven primarily by the housing and infrastructure sectors. While cement consumption per capita remains low compared to global averages, continued economic growth is expected to drive further expansion of cement production capacity in India to meet rising demand. The industry employs over a million people directly and indirectly and contributes significantly to India's economy and development.
The document provides an overview of the Indian cement industry. It discusses the industry structure, characteristics, types of cement, history and key players. The cement industry is a core sector in India accounting for 1.3% of GDP. It has seen strong growth in recent years driven by infrastructure development. Some of the largest cement companies in India are Ultratech Cement, Gujarat Ambuja Cement Limited, JK Cements and ACC Cement. The industry is concentrated in certain regions due to the location of limestone deposits and faces economic and environmental challenges.
The document presents a marketing research study conducted on Birla White cement and putty. The objectives were to measure satisfaction levels of retailers, painters, architects and builders on important parameters and identify issues. Key findings included Birla White having a higher price than competitors, some painters being unaware of token schemes for putty, and retailers receiving lower margins than for other brands. Recommendations included providing painter training, giving retailers more commissions and credit terms, managing competition between retailers, and conducting regular meetings with stakeholders.
A brief presentation on Cement Industry
Which includes:
# Structure of Cement Industry
# Cement Plants in India
# Major Players in Cement Industry
# Types Of Cement
# Manufacturing of Cement
# Future of Indian Cement Industry
# Key Success Factors
# Government Initiatives
# Weakness and Threat
# Interesting Facts
This document provides an overview of JK Cement Ltd, an Indian cement company. It discusses the global and Indian cement industry outlook and trends. It then details JK Cement's history, operations, market share, products, vision, mission and values. Financial information on JK Cement such as revenues, profits and market capitalization is presented alongside comparisons to competitors. The document also describes a job opening for a recruitment executive and outlines the recruitment process, training programs, methods and evaluation systems at JK Cement.
comprehensive project - I on cement industry PPTMansi Bhimani
India is the second largest cement producer in the world after China. The cement industry in India is dominated by around 20 major companies that produce around 70% of India's total cement. The key drivers of cement demand are the real estate sector, infrastructure projects, and industry expansion projects, with real estate being the largest driver of cement consumption. The demand for cement is closely tied to growth in the construction sector.
The document discusses a summer project report submitted to JK Cement Ltd on the market position of white cement and wall putty in the Pimpri Chinchwad Municipal Corporation area. It provides background on JK Cement, including that it is one of the largest cement manufacturers in Northern India and the second largest white cement manufacturer in India. The report will analyze the white cement and wall putty market in the given area to understand competitors and opportunities to help JK Cement maximize its market share.
The document is an industrial training report submitted by Meghna V. Vadariya for their field project on Ambuja Cement Limited located in Kodinar, Gujarat. The 3-page summary is as follows:
1) The report provides an introduction to Ambuja Cement Limited, including its history, location, production facilities, and organizational structure. It also discusses the finance department and its role in budgeting and managing funds for the company.
2) A key section examines factors influencing the location of Ambuja Cement's plant, including the abundance of limestone deposits and access to transportation via a private seaport.
3) The report evaluates Ambuja C
A project report on comprehensive study of j.k white cementProjects Kart
The document is a summer training project report submitted to Ishan Institute of Management & Technology by a student. It provides an overview of the student's summer training project at J.K. White Cement in Kanpur, India. The report includes an introduction to J.K. White Cement and its history, certificates of completion, acknowledgements of those who helped with the project, and the beginning of chapter 1 which provides further details about the company profile and industry background of cement production in India.
A project report on customer satisfaction and market potential of ambuja cementsProjects Kart
The document provides an overview of the Indian cement industry. It discusses that India is the 2nd largest cement producer globally with an installed capacity of 144 million tonnes as of the report date. It also summarizes key details about the industry such as production types, energy consumption, exports and state-wise major cement plants. The document aims to analyze customer satisfaction and market potential of Ambuja Cements.
The cement industry in India has grown substantially over the past decade and has become the second largest producer globally. Cement demand is driven primarily by the construction sector, particularly housing and infrastructure development. While cement production has increased significantly, capacity utilization remains low due to issues like poor coal quality, power outages, and inadequate transportation infrastructure. The government plans major infrastructure spending which will further drive cement demand. The industry is dominated by a few large players and global cement companies are entering the Indian market. The future outlook for the cement industry in India remains positive due to expected growth in construction activity, though companies will face challenges around rising input costs and increasing competition.
comprehensive project - I on cement industryMansi Bhimani
The cement industry in India has grown significantly over the past century. It began in the late 1800s with small, disorganized production facilities. The first licensed cement plant was established in 1914. Government policies from the 1950s-1980s aimed to promote self-sufficiency and control prices and distribution. Since the 1990s, the industry has been deregulated and attracted major foreign and domestic investments. It is now one of the largest cement industries globally, driven by growth in infrastructure, housing, and construction. Several large companies have recently announced billions of dollars in new investments to expand capacity.
Complete analysis of Indian Cement Industry with latest data including PEST Analysis, PORTER's Five Force Analysis and Future Prospects of the Industry
An Organizational Study on J&K Cements Ltd and job satisfaction of the employ...Muneer Hussain Parray
This document provides an overview of a study conducted on J&K Cements Limited (J&K CL) in Khrew, Jammu and Kashmir. The study aims to analyze the organizational performance of J&K CL and the job satisfaction of its employees. Primary data was collected through questionnaires from 90 employees of J&K CL. Secondary data was gathered from sources like journals, magazines and the internet. The study is limited to J&K CL's Khrew plant. The cement industry in India and J&K is also briefly discussed to provide context around J&K CL's operations.
The document summarizes the cement market in India. It notes that India is the second largest cement producer globally with a production capacity of 502 MTPA as of 2018. Private players dominate the industry, accounting for around 70% of total production. Key growth drivers for cement demand include the government's focus on housing and infrastructure development through initiatives like the Smart Cities mission and Housing for All. Cement consumption is expected to reach 316 million tonnes in 2018-19, growing at a rate of 5-6% annually between FY17-FY20.
An Organisation study at ADITYA BIRLA ULTRATECH LTDRahul G
This document provides an overview of an organizational study conducted at Aditya Birla Ultratech Ltd. It discusses the objectives of the study which are to understand the organizational culture and structure, products and services offered, departmental functions, and how theoretical knowledge is applied practically. It also provides details about the Indian cement industry, including major players and their production capacities. The cement industry is an important core industry for India's growth and development.
This document provides an overview of the Indian cement industry. It discusses that India is the second largest producer of cement globally. The cement industry is a core sector that contributes 1.3% to India's GDP. Exports of Indian cement have been increasing in recent years. However, per capita cement consumption in India is low at 125 kg compared to over 350 kg globally. The cement industry produces different varieties of cement for specific end uses. There is significant potential for growth in the Indian cement industry given the low per capita consumption currently.
This document provides an overview of Ambuja Cement's marketing strategies. It discusses their product mix, which includes various types of cement. It describes their brand name strategy, noting they are named after their first plant's location. It also outlines their packaging, distribution channels through dealers and retailers nationwide, pricing approach, and promotional activities including sales personnel, seminars, and advertisements.
Cement Manufacuring Training presentationSumit Gupta
This document provides an overview of a presentation about summer practical training at Shree Cement Ltd. in Beawar, India. It discusses the company profile, including that it was established in 1979 and produces 17.5 million tonnes of cement annually. It then outlines the cement manufacturing process, explaining the key steps like raw material mining and crushing, raw mill grinding, clinker production in a kiln, cement mill grinding, and packing. The presentation concludes by noting Shree Cement's commitment to improving the local community.
This document provides an overview of the cement industry in India. It discusses the key players in the industry such as UltraTech Cement and ACC Ltd. It also outlines the manufacturing process, factors affecting industry growth like economic conditions, and investments being made to expand capacity. The government's role in promoting infrastructure development to drive cement demand is also summarized. Challenges facing the industry like excess capacity and high taxes are mentioned.
Management in cement industry in pakistanPari Doll
Cement is made from limestone, clay, silica sand, and iron ore. These raw materials are transported to cement plants and heated in a kiln to produce clinker, which is then ground into cement powder. Cement production requires high temperatures from fossil fuel combustion in the kiln and can release mercury from the raw materials and fuels into the atmosphere as emissions.
This document provides an overview of J&K Cements Ltd, an Indian cement manufacturing company. It discusses J&K Cements' operations, including establishing plants in Rajasthan and Karnataka. It also details the company's products, which include grey cement and white cement. The document consists of an introduction, literature review on the Indian cement industry, profile of J&K Cements, description of its functional departments, data analysis, and appendices.
A study on the factors which influence a dealer/retailer's decision in select...Rajvardhan Singh
This study is carried out on the factors which influence a dealer/retailer's decision in selecting a cement brand for selling and remain loyal towards a brand by selling only that particular brand. This study was done for the company - Wonder Cement.
The document provides information about the cement industry in India. It discusses the manufacturing process, major players, investments, government policies, and challenges faced by the industry. The key points are:
1) India is the second largest cement producer globally and the industry employs over a million people directly and indirectly.
2) Major players like UltraTech Cement, ACC Ltd, and Ambuja Cements have large production capacities across India.
3) The government aims to boost infrastructure spending which will increase cement demand, and it has implemented policies to support private sector investments in the industry.
4) However, excess capacity and high taxes on cement remain challenges for the industry's growth.
"Acceptance of Birla Wall Care Putty in Retail Segment"Sidvin Shetty
This is the detailed project carried during my MBA (10 weeks) on the topic of "Birla Wall Care Putty in Retail Segment" by enduring practical study & research in the Company in the Year 2011 . (Thus, some of the details may have been changed).
The purpose of this upload is for "Students" carrying projects in Cement Industry to have an Overview of it.( I had some issue with "Uprooting the basics" thus sharing it for reference to get an basic understanding & working towards your projects")
This should be used for reference purpose only. Thus,having a basic understanding towards & make your projects accordingly. (Independently!!)
Thus, this report will not be available for downloads...
The document analyzes Pakistan's cement industry in 2011. It discusses the industry's importance to Pakistan's economy and links to other sectors. While the cement industry struggled in 2010-2011 with losses, high costs, and decreased demand, the document recommends measures like increasing the public sector development budget, reducing duties, and lowering cement prices to support the industry's growth and maximize its potential for fueling Pakistan's economic development. It also highlights the industry's strengths like resource availability and potential threats like fuel costs and demand fluctuations.
This document is a research project report on assessing the market performance of Birla White cement and designing strategies for enhancement by Grasim Industries. It includes sections on the objectives, scope, limitations of the study, introduction to the cement industry, industry profile, and current scenario. The key points are that it examines Birla White's strengths and future prospects in the cement sector through fundamental analysis and aims to recommend strategies to retain customers and increase goodwill.
The document discusses a summer project report submitted to JK Cement Ltd on the market position of white cement and wall putty in the Pimpri Chinchwad Municipal Corporation area. It provides background on JK Cement, including that it is one of the largest cement manufacturers in Northern India and the second largest white cement manufacturer in India. The report will analyze the white cement and wall putty market in the given area to understand competitors and opportunities to help JK Cement maximize its market share.
The document is an industrial training report submitted by Meghna V. Vadariya for their field project on Ambuja Cement Limited located in Kodinar, Gujarat. The 3-page summary is as follows:
1) The report provides an introduction to Ambuja Cement Limited, including its history, location, production facilities, and organizational structure. It also discusses the finance department and its role in budgeting and managing funds for the company.
2) A key section examines factors influencing the location of Ambuja Cement's plant, including the abundance of limestone deposits and access to transportation via a private seaport.
3) The report evaluates Ambuja C
A project report on comprehensive study of j.k white cementProjects Kart
The document is a summer training project report submitted to Ishan Institute of Management & Technology by a student. It provides an overview of the student's summer training project at J.K. White Cement in Kanpur, India. The report includes an introduction to J.K. White Cement and its history, certificates of completion, acknowledgements of those who helped with the project, and the beginning of chapter 1 which provides further details about the company profile and industry background of cement production in India.
A project report on customer satisfaction and market potential of ambuja cementsProjects Kart
The document provides an overview of the Indian cement industry. It discusses that India is the 2nd largest cement producer globally with an installed capacity of 144 million tonnes as of the report date. It also summarizes key details about the industry such as production types, energy consumption, exports and state-wise major cement plants. The document aims to analyze customer satisfaction and market potential of Ambuja Cements.
The cement industry in India has grown substantially over the past decade and has become the second largest producer globally. Cement demand is driven primarily by the construction sector, particularly housing and infrastructure development. While cement production has increased significantly, capacity utilization remains low due to issues like poor coal quality, power outages, and inadequate transportation infrastructure. The government plans major infrastructure spending which will further drive cement demand. The industry is dominated by a few large players and global cement companies are entering the Indian market. The future outlook for the cement industry in India remains positive due to expected growth in construction activity, though companies will face challenges around rising input costs and increasing competition.
comprehensive project - I on cement industryMansi Bhimani
The cement industry in India has grown significantly over the past century. It began in the late 1800s with small, disorganized production facilities. The first licensed cement plant was established in 1914. Government policies from the 1950s-1980s aimed to promote self-sufficiency and control prices and distribution. Since the 1990s, the industry has been deregulated and attracted major foreign and domestic investments. It is now one of the largest cement industries globally, driven by growth in infrastructure, housing, and construction. Several large companies have recently announced billions of dollars in new investments to expand capacity.
Complete analysis of Indian Cement Industry with latest data including PEST Analysis, PORTER's Five Force Analysis and Future Prospects of the Industry
An Organizational Study on J&K Cements Ltd and job satisfaction of the employ...Muneer Hussain Parray
This document provides an overview of a study conducted on J&K Cements Limited (J&K CL) in Khrew, Jammu and Kashmir. The study aims to analyze the organizational performance of J&K CL and the job satisfaction of its employees. Primary data was collected through questionnaires from 90 employees of J&K CL. Secondary data was gathered from sources like journals, magazines and the internet. The study is limited to J&K CL's Khrew plant. The cement industry in India and J&K is also briefly discussed to provide context around J&K CL's operations.
The document summarizes the cement market in India. It notes that India is the second largest cement producer globally with a production capacity of 502 MTPA as of 2018. Private players dominate the industry, accounting for around 70% of total production. Key growth drivers for cement demand include the government's focus on housing and infrastructure development through initiatives like the Smart Cities mission and Housing for All. Cement consumption is expected to reach 316 million tonnes in 2018-19, growing at a rate of 5-6% annually between FY17-FY20.
An Organisation study at ADITYA BIRLA ULTRATECH LTDRahul G
This document provides an overview of an organizational study conducted at Aditya Birla Ultratech Ltd. It discusses the objectives of the study which are to understand the organizational culture and structure, products and services offered, departmental functions, and how theoretical knowledge is applied practically. It also provides details about the Indian cement industry, including major players and their production capacities. The cement industry is an important core industry for India's growth and development.
This document provides an overview of the Indian cement industry. It discusses that India is the second largest producer of cement globally. The cement industry is a core sector that contributes 1.3% to India's GDP. Exports of Indian cement have been increasing in recent years. However, per capita cement consumption in India is low at 125 kg compared to over 350 kg globally. The cement industry produces different varieties of cement for specific end uses. There is significant potential for growth in the Indian cement industry given the low per capita consumption currently.
This document provides an overview of Ambuja Cement's marketing strategies. It discusses their product mix, which includes various types of cement. It describes their brand name strategy, noting they are named after their first plant's location. It also outlines their packaging, distribution channels through dealers and retailers nationwide, pricing approach, and promotional activities including sales personnel, seminars, and advertisements.
Cement Manufacuring Training presentationSumit Gupta
This document provides an overview of a presentation about summer practical training at Shree Cement Ltd. in Beawar, India. It discusses the company profile, including that it was established in 1979 and produces 17.5 million tonnes of cement annually. It then outlines the cement manufacturing process, explaining the key steps like raw material mining and crushing, raw mill grinding, clinker production in a kiln, cement mill grinding, and packing. The presentation concludes by noting Shree Cement's commitment to improving the local community.
This document provides an overview of the cement industry in India. It discusses the key players in the industry such as UltraTech Cement and ACC Ltd. It also outlines the manufacturing process, factors affecting industry growth like economic conditions, and investments being made to expand capacity. The government's role in promoting infrastructure development to drive cement demand is also summarized. Challenges facing the industry like excess capacity and high taxes are mentioned.
Management in cement industry in pakistanPari Doll
Cement is made from limestone, clay, silica sand, and iron ore. These raw materials are transported to cement plants and heated in a kiln to produce clinker, which is then ground into cement powder. Cement production requires high temperatures from fossil fuel combustion in the kiln and can release mercury from the raw materials and fuels into the atmosphere as emissions.
This document provides an overview of J&K Cements Ltd, an Indian cement manufacturing company. It discusses J&K Cements' operations, including establishing plants in Rajasthan and Karnataka. It also details the company's products, which include grey cement and white cement. The document consists of an introduction, literature review on the Indian cement industry, profile of J&K Cements, description of its functional departments, data analysis, and appendices.
A study on the factors which influence a dealer/retailer's decision in select...Rajvardhan Singh
This study is carried out on the factors which influence a dealer/retailer's decision in selecting a cement brand for selling and remain loyal towards a brand by selling only that particular brand. This study was done for the company - Wonder Cement.
The document provides information about the cement industry in India. It discusses the manufacturing process, major players, investments, government policies, and challenges faced by the industry. The key points are:
1) India is the second largest cement producer globally and the industry employs over a million people directly and indirectly.
2) Major players like UltraTech Cement, ACC Ltd, and Ambuja Cements have large production capacities across India.
3) The government aims to boost infrastructure spending which will increase cement demand, and it has implemented policies to support private sector investments in the industry.
4) However, excess capacity and high taxes on cement remain challenges for the industry's growth.
"Acceptance of Birla Wall Care Putty in Retail Segment"Sidvin Shetty
This is the detailed project carried during my MBA (10 weeks) on the topic of "Birla Wall Care Putty in Retail Segment" by enduring practical study & research in the Company in the Year 2011 . (Thus, some of the details may have been changed).
The purpose of this upload is for "Students" carrying projects in Cement Industry to have an Overview of it.( I had some issue with "Uprooting the basics" thus sharing it for reference to get an basic understanding & working towards your projects")
This should be used for reference purpose only. Thus,having a basic understanding towards & make your projects accordingly. (Independently!!)
Thus, this report will not be available for downloads...
The document analyzes Pakistan's cement industry in 2011. It discusses the industry's importance to Pakistan's economy and links to other sectors. While the cement industry struggled in 2010-2011 with losses, high costs, and decreased demand, the document recommends measures like increasing the public sector development budget, reducing duties, and lowering cement prices to support the industry's growth and maximize its potential for fueling Pakistan's economic development. It also highlights the industry's strengths like resource availability and potential threats like fuel costs and demand fluctuations.
This document is a research project report on assessing the market performance of Birla White cement and designing strategies for enhancement by Grasim Industries. It includes sections on the objectives, scope, limitations of the study, introduction to the cement industry, industry profile, and current scenario. The key points are that it examines Birla White's strengths and future prospects in the cement sector through fundamental analysis and aims to recommend strategies to retain customers and increase goodwill.
The cement industry in India is the second largest producer of cement globally. It has seen significant growth with a CAGR of 9.7% between 2006-2013. The key drivers of demand are the housing sector at 64% and infrastructure such as roads and bridges at 17%. The largest cement companies are ACC, Ambuja, and Ultratech. Issues facing the industry include high transportation costs and dependence on coal and power which have rising costs and are regulated by the government. The industry has impacts on the environment through carbon dioxide emissions in production and nitrogen oxide emissions from fuel combustion.
The cement industry in Pakistan has grown significantly since independence in 1947. It started with 1-2 plants and has now expanded to 29 plants with a total installed capacity of 37 million tons. Cement demand is driven by public infrastructure projects and the real estate sector. The industry contributes significantly to government revenues and provides jobs for 7% of the labor force. Major players like Lucky Cement have capitalized on industry growth, increasing sales and exports substantially in recent years.
A. The document discusses the cement industry, providing an introduction and overview of its history, products, factors affecting it, constraints, leading companies, and more.
B. It describes cement as an inorganic material with adhesive properties used to bind materials together, and discusses the two main types of cement: hydraulic and non-hydraulic.
C. India has a large and important cement industry, ranking as the second largest cement producer globally behind China, providing many jobs and contributing significantly to the country's GDP.
This document provides information about a project report submitted by Kumar Prashirsh for their Post Graduate Diploma in Management. It includes a bona fide certificate signed by the principal director and project guide, acknowledging the report. It also includes an acknowledgements section thanking various mentors and faculty for their guidance and support during the project. The report then provides background information on the history and growth of the cement industry in India as well as details on Ambuja Cements, one of the leading cement manufacturers in the country.
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The document provides an overview of the global cement industry, including:
1) Cement is the second most consumed material worldwide and provides employment for over a million people globally. It is essential for infrastructure development.
2) The modern Portland cement was first produced in 1824 by Joseph Aspdin in England and was used in the Thames River tunnel construction in 1828.
3) The Indian cement industry is dominated by a few major companies and has an annual production capacity of over 455 million tons as of 2017-18. Growth is expected from housing and infrastructure projects.
To study nation-wide production capacity and demand, region-wise industry analysis and credit-worthiness of big, medium and small players in the Indian Cement Industry.
This document contains a student declaration signed by four students stating that the report they prepared on the international business practices of the cement industry in Bangladesh has not been previously submitted for another qualification. It also contains a certificate of acceptance signed by their supervisor and the dean, confirming the report was prepared under their supervision. The report then provides an overview of the Bangladesh cement industry, including production methods, economic impact, SWOT analysis and recommendations. It concludes that the industry has significant growth potential and recommends various actions to increase its success in both domestic and foreign markets.
The cement industry in Pakistan has grown significantly since the country's inception. Production has increased from 300,000 tons per year in 1947 to over 45 million tons currently. The major reasons for the industry's existence are the abundant local reserves of limestone and clay raw materials. China is currently the world's largest cement producer, with annual output of 2,500 million metric tons. The top cement producers in Pakistan include DG Khan Cement, Lucky Cement, and Maple Leaf Cement. The industry continues to grow steadily due to strong demand from public and private construction projects.
Understanding How The Indian Cement Industry Works.pdfadvikasharma112023
The Indian cement industry is a cornerstone of the nation's construction sector, playing a vital role in building infrastructure, residential spaces, and commercial establishments. Despite its significance, many people may not fully grasp how this industry operates.
J.K. Cement is one of the largest cement producers in India with over 7.5 MTPA of installed capacity across its plants in Rajasthan and Karnataka. It produces grey cement as well as white cement and wall putty, and competes with major players like Ambuja Cements, Shree Cement and ACC Ltd. The company aims to consolidate its leadership position in white cement and leverage opportunities for growth through expanding operations, improving efficiency, and entering new markets.
The document provides a business plan summary for Olana Cement Based Construction Materials Manufacturing company. The company will be located in Adama, Ethiopia and will manufacture cement blocks, floor tiles, and terrazzo tiles. It will have a total investment of 11.4 million Birr and will target construction companies and contractors in Adama Town. The plan projects high demand growth for the company's products and financial viability with a positive NPV, IRR of 36.5%, and payback period of 1.3 years.
India is the second largest cement producer in the world with a production capacity of around 455 million tonnes as of 2017-18. The cement industry is dominated by large private players who account for around 70% of total production. Cement demand in India is expected to grow at 5-6% CAGR between FY17-FY20, supported by growth in housing, infrastructure development, and industrial activity. Key growth opportunities for the cement sector include increased allocation to infrastructure projects in the Union Budget, initiatives to build 100 smart cities, and the boost to affordable housing.
Introduction of the company ,Market structure ,Cost structure, Substitutes and complement goods , Major current and past reasons for variation in demand and supply,Regression analysis for past 10 years ,Forecast variable ‘sales’
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This document analyzes and summarizes the anti-corrosion coating industry in China from 2010-2011. It finds that output of industrial anti-corrosion coatings grew 25.3% in 2010 to 2.18 million tons. Major segments discussed include concrete, automotive, ship, container, construction and wind power coatings. Leading multi-national companies such as AkzoNobel, PPG, Kansai and Jotun are analyzed for their market presence and operations in China.
The document provides an overview of the global and Indian cement industries. It discusses that cement is made from limestone, clay, and other raw materials and is used mainly in construction for making concrete and mortar. In India, the cement industry has grown significantly in recent decades due to increased infrastructure development and real estate growth. It is now the second largest cement producer globally after China. Major players in the Indian market include ACC, Ambuja Cements, Ultratech, and others. The future of the industry is tied to continued government investment in infrastructure projects.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
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The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
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Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
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But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
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This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
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XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
College report sip
1. 1
SUMMER PROJECT REPORT ON
“TO STUDY CONSUMER BEHAVIOUR TOWARDS J.K.WHITE
CEMENT PRODUCTS (WHITE CEMENT, WALL PUTTY, PRIMAXX)”
WITH
PROJECT ORGANISATION –J.K.CEMENT LTD.
UNDER THE GUIDENCE
OF
DR. SUPRIYA BHUTIANI
Submitted to GTU
Institute code - 778
`
Submitted by
Selvin Doshi (167780592021)
Ankit Modi (167780592049)
2. 2
ACKNOWLEDGEMENT
I take great pleasure in expressing my deep sense of gratitude to my esteemed
institute SOM-LALIT INSTITUTE OF BUSINESS MANAGEMENT AND
J.K.CEMENT LTD (J.K.WHITE CEMENT WORKS) for providing me the
opportunity to complete my project on
“TO STUDY CONSUMER BEHAVIOUR TOWARDS J.K.WHITE CEMENT
PRODUCTS (WHITE CEMENT, WALL PUTTY, PRIMAXX)”
I gratefully acknowledge with heartfelt gratitude and profound indebtedness
towards Mr. ASHOK JOSHI (Manager, Marketing Head Gujarat State) and Mr.
JATIN SINGH, (Dy. Manager) JK Cement Ltd.
(JK White Cement) my esteemed project guide for his benign benevolence,
candid co-operation & productive feedback, keen interest and inspiration given to
me through the entire period of association with him. I am also grateful to the
marketing team members & other members of JK CEMENT LTD. for their
support & guidance.
Finally I would like express my gratitude to all members of SOM-LALIT
INSTITUTE OF BUSINESS MANAGEMENT Family & all my friends who
helped me directly or indirectly in successful completion of this report.
ANKIT MODI
SELVIN DOSHI
3. 3
DECLARATION
I, ANKIT MODI, student of SOM-LALIT INSTITUTE OF BUSINESS
MANAGEMENT (SLIBM) 2016-18 batch hereby declare that I have
successfully completed my project entitled “TO STUDY CONSUMER
BEHAVIOUR TOWARDS J.K.WHITE CEMENT PRODUCTS (WHITE
CEMENT, WALL PUTTY, PRIMAXX) “at organization –JK CEMENT Ltd.
Signature
ANKIT MODI
4. 4
DECLARATION
I, SELVIN DOSHI, student of SOM-LALIT INSTITUTE OF BUSINESS
MANAGEMENT (SLIBM) 2016-18 batch hereby declare that I have
successfully completed my project entitled “TO STUDY CONSUMER
BEHAVIOUR TOWARDS J.K.WHITE CEMENT PRODUCTS (WHITE
CEMENT, WALL PUTTY, PRIMAXX) “at organization –JK CEMENT Ltd.
Signature
SELVIN DOSHI
5. 5
CONTENTS
PAGE
NO.
CHAPTER-1 INTRODUCTION 7
1.1 Industry profile 8
1.2 Company profile 17
CHAPTER-2 LITERATURE REVIEW 29
CHAPTER-3 RESEARCH METHODOLOGY AND 32
DESIGN
3.1 Objective 33
3.2 Methodology 33
3.3 Population and sampling 34
3.4 Sample size 34
CHAPTER-4 DATA ANALYSIS AND 35
INTERPRETATION
4.1 Data analysis 36
CHAPTER-5 SUMMARY OF FINDINGS 43
5.1 General Findings 44
CHAPTER-6 CONCLUSION AND 45
RECOMMENDATIONS
6.1 Conclusion 46
6.2 Recommendation 47
CHAPTER-7 Bibliography 48
Questionnaire 50
6. 6
EXECUTIVE SUMMARY
Title of the project “TO STUDY CONSUMER BEHAVIOUR TOWARDS
J.K.WHITE CEMENT PRODUCTS (WHITE CEMENT, WALL PUTTY,
PRIMAXX)” Itself suggests the gist of the project.
JK White Cement is a company, which manufactures white cement used for
crack proofing, water proofing, painting, and other decorative purposes. The
company has set an objective to maximize its market share, so there was a need
to know about the major competitors and explore the opportunities existing in
various segments of the market.
So this project was assigned to me to contribute towards the goal of this
organization as well as this was a good exercise from my learning point of view.
The basic approach in this project is identifying who are the major players are
dealing with white cement & wall putty, what are the reasons that influence
consumers and seller’s preference.
To know the perception of the customer about the competitor’s product.
By using such information we can analyze market conditions and can make
our policies to acquire highest market share.
8. 8
CEMENT INDUSTRY
India is the second largest producer of cement in the world. Cement production
increased at a compound annual growth rate (CAGR) of 9.7 per cent in the period
2006– 2013, producing 272 million tonnes (MT). The production capacity is
projected to reach 550 MT by FY 2020.
And Birla Cement.
Cement prices in India recorded a 6.7 per cent month-on-month growth in April
2017, thereby indicating the probability of growth in volume and profitability of
cement companies in the quarter ending June 2017.
The housing sector is the biggest demand driver of cement, accounting for about
67 per cent of the total consumption in India. The other major consumers of
cement include infrastructure at 13 per cent, commercial construction at 11 per
cent and industrial construction at 9 per cent.
The cement capacity in India is estimated to be at 420 MT as of March 2017 with
production growing at 5-6 per cent per year. The country's per capita
consumption stands at around 225 kg.
The Indian cement industry is dominated by a few companies. The top 20 cement
companies account for almost 70 per cent of the total cement production of the
country.
A total of 188 large cement plants together account for 97 per cent of the total
installed capacity in the country, with 365 small plants account for the rest. Of
these large cement plants, 77 are located in the states of Andhra Pradesh,
Rajasthan and Tamil Nadu.
According to data released by the Department of Industrial Policy and Promotion
(DIPP), cement and gypsum products attracted Foreign Direct Investment (FDI)
worth US$ 5.24 billion between April 2000 and March 2017.
India ranks second in cement production after China
India’s cement industry needs to nearly double its manufacturing capacity by 2025,
according to a report titled ‘Cement Vision 2025: Scaling New Heights’ by the
Confederation of Indian Industry (CII). The report highlights that an additional
capacity of 330–380 MT in cement and 240–270 MT in clinker could be needed
9. 9
by 2025. This translates into an investment of close to Rs 300,000 crore (US$
50.1 billion).
The major Indian cement companies are Birla White, J.K Cement Ltd, and some
other Companies.
10. 10
WHITE CEMENT
White Cement has registered growth in production and sale in India in the last
few years. The White Cement sector has been growing at the rate of 11% per
year. This has given the Indian cement industry a major boost.
White Cement is much like the ordinary grey cement except that it is white in
color. In order to get this color of the White Cement, its method of production is
different from that of the ordinary cement. White Cement is used in architectural
projects the use of white cement has been specified. It is used in decorative works
and also wherever vibrant colors are desired. White Cement is used to fill up the
gaps between marble and ceramic tiles for a smoother and more beautiful finish.
However, this modification in its production method makes White Cement far
more expensive then the ordinary cement
The production of White Cement requires exact standards and so it is a product
which is used for specialized purposes. White Cement is produced at
temperatures that hover around 1450-1500 degrees Celsius. This temperature is
more than what is required by the ordinary grey cement. As more energy is
required during the manufacture of White Cement, it goes to make it more
expensive than the ordinary grey cement.
White Cement is used in architectural projects the use of white cement has been
specified. It is used in decorative works and also wherever vibrant colors are
desired. White Cement is used to fill up the gaps between marble and ceramic
tiles for a smoother and more beautiful finish.
White Cement is used in architectural projects the use of white cement has been
specified. It is used in decorative works and also wherever vibrant colors are
desired. White Cement is used to fill up the gaps between marble and ceramic
tiles for a smoother and more beautiful finish.
The various raw materials required for the production of White Cement are:
Limestone
Sand
Iron Ore
Nickel
Titanium
11. 11
Chromium
Vanadium
Grasim and JK Cement are the major producers of white cement in the country.
While Grasim, with the Birla White brand, has a capacity of 3.6 lakh tones, JK
has a capacity of 2.4 lakh tones. The Indian white cement industry has an
installed capacity of 6.8 lakh tones and the operating capacity, at present, stands
at 6 lakh tones.
TYPES OF CEMENT AND THEIR IS CODE
Types of Cement IS No.
ORDINARY PORTLAND CEMENT-33 GRADE 269-1989
ORDINARY PORTLAND CEMENT-43 GRADE 8112-1989
ORDINARY PORTLAND CEMENT-53 GRADE 12269-1987
RAPID HARDINING CEMENT 8041-1990
PORTLAND SLAG CEMENT 455-1989
PORTLAND POZZOLANA CEMENT (P-1) 1489-1991
PORTLAND POZZOLANA CEMENT (P-2) 1489-1991
MASONARY CEMENT 3466-1988
HIGH ALUMINA CEMENT 6452-1989
13. 13
CEMENT TYPE SPECIFIC USE
S.NO
(1) OPC General construction work where
(a) 33 GRADE high strength Concrete is not
required, plastering, finishing Works
etc.
(b) 43 GRADE Used where M-15, M-20 and above
grade concrete is required used for
pre-cast items and general
construction work. Strength
development is faster than 33 grades.
(c) 53 GRADE High strength cement used for
multistory building, pre cast and pre
stressed items, bridges, tall
structures etc. Development very fast
strength and speeds of construction.
(2) PPC Construction of dams, dikes, sewage
pipes, plastering, masonry, finishing
works and can be used for any
application of 43 Grade/53 Grade
OPC.
(3) WHITE CEMENT Manufacture of tiles artistic
decoration floors decorative concrete
etc. generally meant for non-
structural use.
15. 15
Porters Five Force Model for Cement Industry
Threat of New Entrance:
The high capital costs acts as a major entry barrier for the entry of new players.
The high freight costs make it difficult to import cement. Cement being a high
volume low value commodity results in high freight costs, which makes cement
imports economically unfeasible. Domestic Cement industry is highly insulated
from global cement markets. With Go intervention, making cement duty free,
cement is being imported from neighboring countries.
However, due to logistics issues and lack of port handling capabilities, imports of
cement will remain negligible and do not pose a threat to domestic industry.
16. 16
Bargaining power of Suppliers:
The major inputs are coal and power. The Prices of both coal and power are
determined by the government. To mitigate the high costs of power the cement
players have set up captive power plants.
Competitive rivalry between existing players:
Previously the rivalry was strong among the players, as the industry was not
consolidated. During the last few years the industry has become more
consolidated with the Top 3 players having a combined market share of 49
percent in 2005-06 as compared to 32 percent in 1999-2000.
Bargaining power of Buyers:
Retail sales constitute about 80 percent of the total sales and the rest is
institutional sales. The retail buyers don’t have any bargaining power while the
institutional buyers get a discount of 5 to 10 percent as they buy cement in bulk.
Threat of Substitutes:
There are no good substitutes for cement. But for wall putty sunlit & pop are used.
17. 17
COMPANY PROFILE
ABOUT JK
J.K. Cement Ltd is an affiliate of the multi-disciplinary industrial conglomerate
J.K. Organization which was founded by Lala Kamlapat Singhania. For over four
decades, J.K. Cement has partnered India's multi-sectorial infrastructure needs on
the strength of its product excellence, customer orientation and technology
leadership The Company has over four decades of experience in cement
manufacturing.
Our operations commenced with commercial production at our first grey cement
plant at Nimbahera in the state of Rajasthan in May 1975. Subsequently the
Company also set up 2 more units in Rajasthan at Mangrol and Gotan. In the year
2009 the Company extended its footprint by setting up a green-field unit in
Muddapur, Karnataka giving it access to the markets of south-west India. In the year
2014, the company further expanded its capacity in the north with brownfield
expansion of 1.5 Mn TPA integrated unit at Mangrol and split grinding unit of 1.5
MnTPA at Jhajjar. Today J.K. Cement has an installed grey cement capacity of 10.5
MnTPA making it one of the leading manufacturers in the country.
The pillars for J.K.White Cement Yadupati Singhania (Chairman &
Managing director). Currently Mr.B.K.Arora is president of Works & Mr.
V.P. Singh is President, Marketing.
The Company is the second largest manufacturer of white cement in India, with an
annual capacity of 600,000 tonnes in India. We are also the second largest producer
of Wall putty in the country with an annual installed capacity of 700,000 tonnes.
J.K. Cement was the first Company to install a captive power plant in the year 1987
at Bamania, Rajasthan. J.K Cement is also the first cement Company to install a
waste heat recovery power plant to take care of the need of green power. Today at
its different locations, the Company has captive power generation capacity of over
140.7 MWs which include 23.2 MW of waste heat recovery power plants.
The Company has made its first international foray with the setting up of a green-
field dual process white cement-cum-grey cement plant in the free trade zone at
Fujairah, U.A.E to cater to the GCC and African markets. The plant at Fujairah has a
capacity of 0.6 million tonnes per annum for White cement with a flexibility to
change over its operation to produce up to 1 million tonnes per annum of Grey
Cement. The commercial production from Fujairah Plant started from
18. 18
Sep'2014.With this, J.K Cement Ltd has become the second largest White
Cement Producer in the World.
As a part of its new initiatives, the Company plans to increase the production
capacity of Wall Putty to keep pace with the rising demand. In this direction, the
company plans to put up 6 lac tonnes capacity at Katni in M.P. The first phase of
2 lac tonnes commenced on 25.5.16.
Backed by state-of-the-art technology, access to the best quality raw materials
and highly skilled manpower against the backdrop of India's infrastructural
growth in an overdrive, we are upbeat about the future. Superior products and a
strong Brand name, an extensive marketing and distribution network and the
technical know-how represent the Company's abiding strengths
MANAGEMENT PHILOSOPHY
Customer Satisfaction
Always invest in Latest Technology
Huge Distribution Network Creation
Expansion through Balancing Equipment
Constant focus on Cost Control & Quality
Invest in Managers & Develop People Skills
Stability of Executive Management & Low Employee turnover
Social Welfare - A Priority
19. 19
COMPANY STRENGTH
We enjoy a number of key competitive advantages, which have helped us maintain
our position as one of the leading cement manufacturers in the Northern Indian
cement market. Our principal strengths and competitive advantages are as follows:
Our cement operations in the six months ended September 31, 2005. Unlike grey
cement, the white cement industry in India is highly concentrated with the two
largest players accounting for the substantial majority of India’s production
capacity.
Consequently, prices of white cement have been relatively less volatile and sales
of white cement have generated more stable cash flows for us even during
industry downturns in grey cement. We also believe our position as the second
largest producer of white cement in India, together with our nationwide delivery
network, significantly enhances the overall brand image of JK Cement.
Quality of products and strong brand name
We believe that brand name and reputation are important to retail purchasers of
cement in India. We have built a strong reputation among cement purchasers by
consistently providing high quality products. We believe that there is strong
customer awareness of our brands, JK Cement (“Sarvashaktiman”), for grey
cement in our principal market in Northern India, and JK White (“Camel”), for
white cement across India. Further, we believe that our brand name and our
reputation for consistently supplying high quality products provide us with a
competitive advantage in ensuring that cement dealers carry our products.
Extensive marketing and distribution network
We have a wide distribution network for grey cement in Northern India. We also
have a strong all-India distribution network for white cement. Our distribution
network for grey cement products consists of 44 feeder depots serviced by seven
regional sales offices in Delhi, Haryana, Uttar Pradesh, Punjab, Rajasthan, Madhya
Pradesh and Gujarat. Our white cement network comprises 20 feeder depots
serviced by 13 regional sales offices in Delhi, Chandigarh, Uttar Pradesh, West
Bengal, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Maharashtra, Gujarat,
Madhya Pradesh and Rajasthan. In addition, we have more than 4,000 retail stores
that stock our grey and white cement products, as well as 22 sales promoters and
20. 20
four handling agents. We believe that the extent of this network, and our
relationships with our dealers, enables us to market and distribute our cement
widely and efficiently.
AWARDS
Architect of the Year Award (AYA)
Architecture was more or less identified with housing & more so with elite
housing. However, many countries have used architecture effectively for public
structures also, such as highways, metro rails, factories, harbors & any other
public facilities. These projects/structures shall consume lot of building materials.
If these structures have to look pleasing, relevant architecture has to be applied in
their designs. The subject of challenges to architecture vis-a-vis town planning,
infrastructure development & affordable housing is being discussed in various
countries through various forums. Mr. Yadupati Singhania, Managing Director,
J.K. Cement Ltd., thought that we could contribute to this cause by encouraging
outstanding talent in the profession of architecture as a continuous process &
thereby set an example for others in this profession to do better & better. This is
how Architect of the Year Award (AYA) began way back in the year 1990 (1st
Architect of the Year Award). Awards were subsequently extended to architects
of neighboring countries from the year 1996 (7th Architect of the Year Award).
To encourage state level architecture, State Architecture awards were also
introduced from the award year AYA-98 (9th Architect of the Year Award).
First Prize for Scientific Development of Mineral Deposit and Waste Dump
Management at 14th Mines Environment and Mineral Conservation Week 2014
(Udaipur Region)
Bhamashah Award by Govt. of Rajasthan (2013) "Certificate of Excellence
2012" Award in the Large Scale Industries Category by Employers' Association
of Rajasthan, Jaipur.
Lifetime Achievement Award for Dr. Gaur HariSinghania – Chairman, J.K.
Cement Ltd by International Institute of Social Scientists
"Best Employer Award 2012" by Employers' Association of Northern India
Regional training center
Over the years, we have developed long-term customer relationships and a strong
reputation for quality. In addition, we have a proven track record of upgrading
and modernizing our production capabilities efficiently, having increased our
21. 21
production capacity at Nimbahera by more than 80%, from 1.54 million tons in
1998 to 2.8 million tons as of September 30, 2005.We have a stable and
experienced middle and senior level management team, many of whom have
been working in our cement operations for more than 20 years.
Our Nimbahera manufacturing facility was chosen by the World Bank and the
Danish International Development Agency as one of the four training centers in
India to serve as the “Regional Training Center” for Northern India. There are
only four regional training centers for the cement industry in India, and we
believe our operation of the training center provides us with access to state of art
training aids, live working models, and technical expertise developed by well-
known national and international cement producers.
PLANT
We manufacture grey cement in two facilities located at Nimbahera and Mangrol
in the state of Rajasthan in Northern India. White cement is produced at our
facility at Gotan in the state of Rajasthan.
Our plants have obtained many accolades and recognition, the most noteworthy
being: ISO-9001:2000 QMS and ISO-14001:2004 EMS for the grey cement
facility at Nimbahera and ISO-9001:2000 QMS, ISO-14001:1998 EMS &
OHSAS-18001:2005 Occupational Health and Safety for the white cement
facility at Gotan. The construction of our first most modern dry cement plant
began in 1970 in Nimbahera in Rajasthan.
22. 22
The following table shows details of production of cement facilities for
period indicated in JK Cement Ltd.
Plant
FY 12 FY 13 FY 14-15 In FY 15-16 In
In MT In MT MT MT
Nimbahera 2622787 2698409 2378019 1735431
758500(Old), 644880(Old),
Mangrol 842566 868817
451100(New) 1429591(New)
Gotan
320084 290582 344758 282217
(Grey)
Jharli 320084 290582 509087 978386
Muddapur 1531978 1825772 1860798 1824385
Gotan
376761 439652 489002 501168
(White)
Gotan
(Wall 376761 439652 391478 477628
Putty)
23. 23
Nimbahera unit (Grey Cement)
Location: Chanderia Cluster, Rajasthan
Commenced commercial production in 1975 with an initial capacity of 0.3
MnTPA. In the year 1979, a second production line was added to enhance the
production capacity to 0.72 MnTPA. 1982 witnessed the incorporation of another
production line taking the production capacity to 1.14 MnTPA.
In 1988 a pre-calciner was installed and the production capacity touched 1.54
MnTPA. Constant modernization and up-gradation was instrumental in bringing
the plant to its present capacity of 3.25 MnTPA.
Major modification to reduce the electrical energy cost & to utilize the waste heat
at maximum, Waste Heat Recovery System of 13.2 MW was installed in the year
2007-2008. Recognition: IMS comprising of ISO-9001:2008 for QMS and ISO-
14001:2004 for EMS.
24. 24
Mangrol unit (Grey Cement)
Location: Chanderia Cluster, Rajasthan
Commenced commercial production in Dec'2001 with a capacity of 0.75 MnTPA. It
is situated close to Nimbahera plant (10kms away) - offers it significant synergy
benefits like assistance from technical & commercial staff of Nimbahera Complex.
We successfully implemented a brown field expansion at Mangrol having a capacity
of 3 MnTPA, integrated plant with 1.5 MnTPA cement grinding capacity, 25 MW
Captive power plant and 10 MW Waste Heat Recovery plant.
Gotan unit (White Cement)
Location: Gotan, Rajasthan
Our pioneering foray into white cement 25 years ago created a new chapter in the
history of J.K. Cement and the J.K. White Cement Plant is an integral part of the
same.
We were the first White Cement facility in India, which was limestone based, and
25. 25
manufactured Cement through the dry process. The White Cement plant was
commissioned in 1984 at Gotan, Rajasthan, with an initial production capacity of
50,000 tons. The White Cement plant uses technical expertise from F.L. Smith &
Co. from Denmark and state of the art technology with continuous on-line quality
control by microprocessors and X-rays ensure that only the purest White Cement
is produced. Over the years, continuous process improvements & modifications
have increased the plant's production capacity to 600,000 tonnes per annum.
White cement unit, KATNI
The Company has set up a white cement based Wall Putty manufacturing unit at
Katni, M.P. with an initial capacity of 2 Lac tonnes per annum. Commercial
dispatches commenced on 26 th
May, 2016.
The Company plans to set up, in phases a capacity of 6 Lakh tonnes. With this,
the Company has achieved a capacity of 7 Lac tonnes for Wall Putty
manufacturing in India.
Environmental Concern
To feed the required limestone to our cements plants, we hold four mining leases at
Ahirpura, Maliakhera, Karunda and Tilakhera where mining is carried out using
deep hole drilling and blasting. But a lot of care has been taken to negate the ill
effects of this ecology affecting activity. To begin with, we have converted the dry
drilling into wet drilling, water is sprinkled on the haul roads, dense plantation has
been cultivated around the working pit, Sequential Blasting Machine and down the
26. 26
hole delay are being used to reduce noise, vibration and fly rock. Water is kept
stored in the forth bench for use during summer as it also helps recharge the ground
water table. Afforestation is carried out at all the four mines as a part of the mining
process. Till date, a total of 2,85,396 plants have been planted covering a total area
of over 65 hectares. Necessary arrangement for watering these plants, ensuring their
survival, has also been done in the form of construction of 6 water tanks combined
with the facilitation of direct water supply pipelines and water tankers.
We have also focused on the Waste Dump Management. The generation of waste
material along with mining of limestone at all our mines, is almost negligible.
However, some waste like Interstitial Clay, when generated, is excavated
separately and dumped at the specified places. These waste dumps are being
properly leveled which are then covered with black cotton soil scraped from other
parts of the pit only. This forms the bed for plantation or forestation. The height
of the dumps are kept only 5 to 6 meters. So that there will be no chance of
destabilizing of these dumps after plantation in the long run.
27. 27
SWOT ANALYSIS OF JK CEMENT LTD.
JK Cement
Parent Company J.K. Organization
Category Construction Materials
Sector Real Estate and Constructions
Tagline/ Slogan Vishwas hai isme kuch khaas hai
USP Customer focused service
STP
Tier I/II/III cities, Public Sector/Private Sector,
Segment Customer/Builder
Customers and Builders in both Public and private
Target Group sector in all tier cities
Positioning A Strong Cement Brand
SWOT Analysis
1. JK Cements has an operational experience of over
Three decades.
2. It has an installed grey cement capacity of 7.5 MTPA.
3. The company is one of largest producer of white
cement in
The county with 4,00,000 tons of capacity.
4. It is also one of the largest producer of Wall Putty
Strengths with a capacity of 3,00,000 tons.
28. 28
Weaknesses
Opportunities
Threats
5. It is the first company to install waste heat recovery
plant to take care of need of green power.
6. Company has a capacitive power generation capacity
of over 100 Mws
1. It has major operations in Rajasthan and Karnataka
only.
2. Moreover, the brand awareness pan India is very less
when compared to national players in the country.
1. It should expand its operations to other parts of
the country.
2. Government policies would also help the company
to grow in the country.
3. It can enter into untapped markets.
4. Real Estate sector is in a boom in India, so it’s a huge
opportunity for players like JK Cements to leverage
upon.
1. It would face strong competition from regional
players when it tries to enter new markets.
2. Many major cement players are doing aggressive
marketing and branding activities that might impact
JK cement operations
3. Increasing cost of operations and
fluctuating construction business scenario
Competition
1. Birla white
2. Asian, Berger
3. Others (wallplast,lion,etc)
Competitors
30. 30
LITERATURE REVIEW
I. In 2013, Prof. Acharekar studied the various factor affecting the working
capital requirement in cement industry. To assess the relative significance
of various sources of working capital. To analyse relative asset liquidity
and finance liquidity in cement industry. International Journal of Scientific
and Research Publications, Volume 4, Issue 9, September 2014 2 ISSN
2250-3153
II. In 2013, Dr. P. Krishna Kumar, investigate the progress of Indian cement
industry since 1991, in terms of its growth in installed capacity,
production, exports and value additions. In detail the research methodology
used for the study that has focused on the past, present and future
performance of cement industry at the Macro Level.
III. In 2009, Bhayani & Sanjay an attempt has been made to identify which
variable are judging the profitability of Indian Cement Industry. The study
covers the all listed cement firms working in India for the period of 2001
to 2008.
IV. Anita Jangra’s literature review:-
Abstract: The main objective of this paper is to evaluate the consumption
& investment and the market size of the cement industries in India. They
play an important role in the growth of India. In India, there are 69
industries producing cement. In this, the studies of top 5 companies are
done, their market size, their investment is studied. The major part of the
cement is consumed by the housing sector i.e. 64%, 17% consumed by
infrastructure, 13% by commercial and only 6% is consumed by
industrial sector. Index Terms: Cement industries, market size,
consumption, investments.
31. 31
Objective: - An attempt was made in the present study. To evaluate the
Consumption & investment of cement industries in India. To analyse the
Maximum consumption of cement industries in India in different sectors.
Findings: - Total 69 industries are in India producing cement and cement
consumption in India was estimated from 2013-14 to about 280-285 MT. It
consumed 293 MT. In which consumption of cement is as follows: Major
64% of the total cement consumption is consumed by housing sector, 17%
consumed by infrastructure, 13% consumed by commercial and institutions
and only 6% is consumed for industrial sector.
Conclusion: - The housing segment accounts for a major portion of total
domestic demand for cement in India. The government of India is strongly
focused on infrastructure development to boost economic growth and plans
to increase investment in infrastructure to 12th five year plan (2012-17).
During the plan, the industry is estimated to add a capacity of 150 MT of
Cement production. Housing development plays important role in growth
of India by providing much funds through the higher consumption.
33. 33
PROJECT DETAILS
PROJECT TITLE
“TO STUDY CONSUMER BEHAVIOUR TOWARDS J.K.WHITE CEMENT
PRODUCTS (WHITE CEMENT, WALL PUTTY, PRIMAXX)”
PROJECT HEAD- Mr. ASHOK JOSHI (Manager, Marketing Head Gujarat
State) JK Cement Ltd.
PROJECT GUIDE- Mr. JATIN SINGH, (Dy. Manager) (J.K.White Cement
Works)
1. Research Objective:
To find out the consumer behavior towards j.k. white cement products (white
cement, wall putty, primaxx)
2. Research Design:
(a) Research Approach: - Exploratory and Descriptive Research
(b) Sample Size - 350 Retailers who sell white cement & wall putty in various
regions.
(c) Research Methodology - Interview person on one to one basis using
structured questionnaire.
3. Method of Data Collection:
Data collected by undergoing Primary Research.
34. 34
RESEARCH METHODOLOGY
It’s imperative that any type of organization in the present environment needs
systematic supply of information coupled with tool of analysis for making sound
decision which involves minimum risk.
A research design is purely and simply the framework or plan for a study that
guides the collection and analysis of the data.
METHODS OF DATA COLLECTION
Through interaction with retailers.
Through questionnaires filled from the consumer and retailers.
SAMPLE DESIGN
Considering the constraints, it was decided to conduct the study based on sample
size of 350 respondents.
The selection was made through approach of random sampling. Scientific method
was not adopted in this study because of financial constraints and also because of
lack of time, also the basic aim of doing the research was academic, hence
most convenient way was selected.
TOOLS USED
There are several methods of collecting primary data, particularly in surveys and
descriptive research. Important are:-
Observation method.
Through questionnaires.
Interview method.
36. 36
QUESTIONNAIRE
ANALYSIS Q). Name of the organization. Analysis:
This question gives an overview about the organization.
This also gives the clarity in data collection process.
Analysis:
This question let us know about the type of organizations being established.
Also the density of shops in survey area.
Relationship with JK White
Interpretation:
It is clear that majority of the retailers selling jk product as well as
other brands too.
37. 37
Types of Business you are dealing in
Interpretation:
Majority of shops were hardware shops
Establishment found in majority were cement dealers & Paint shops.
Number of years' experience in paint and allied business
Interpretation:
Major retailers in paint and allied business are for more than 10 years.
38. 38
What is your average monthly sales of Primer? (Lts)
Interpretation:
It is displayed that average monthly sales of primer is 0 to 200 liters.
39. 39
Interpretation:
From the graph it is clear that average selling of Asian primer is higher
than other brands.
Interpretation:
According to retailers Asian company is the first preference for the primer.
42. 42
ANOVA: SINGLE FACTOR
SUMMARY
Groups Count Sum Average Variance
Column 1 307 104850 341.5309 108980.3
Column 2 307 90400 294.4625 84805.84
ANOVA
Source of
Variation SS df MS F P-value F crit
Between
Groups 340069.2 1 340069.2 3.509737 0.061486 3.856698
Within
Groups 59298567 612 96893.08
Total 59638636 613
44. 44
SUMMARY OF FINDINGS
Customer satisfaction with respect to the JK Cement LTD. is satisfactory in
East zone, but company needs to work hard in West zone to penetrate into the
market player safe zone.
Asian has come out as a Market Leader in primer sector according to our survey.
According to retailers it becomes very tedious job to use primer in powder
form. They want user friendly primer.
Most of consumers didn’t know about JK primer Primaxx.
To minimize the transportation cost and increase the availability company has
allocated stockiest area wise.
Retailers are facing price variance issue for the same product at different place.
Retailers want more prizes, incentives, gift and tours.
Dealers also want more meeting with officials of the cement companies.
Bulk consumers want more and more cash discount.
Surprisingly, retailers sell more local primer brands like Mosam, Metro,
Navdeep etc. than some known brands, because of its service, profit margin
and availability.
46. 46
CONCLUSION
Most of the retail outlets visited was multi-branded.
According to most of the retailers covered customer prefer Birla white
followed by JK white.
According to retailers while making purchase decision the customer is the
most sensitive to the brand name, followed by quality, followed by whiteness. By
brand name customer mean a reputed company having goodwill like JK White
and Birla White.
JK has good market share and brand name in White Cement and Wall Putty.
The company needs to promote white cement as well as wall putty more.
Most of the retailers don’t face any complaints from consumers in any brand
According to most of the retailers Birla White Cement is the hottest brand
followed by JK White Cement. With Birla White holding more than 50% of sale
in the retail market in maximum outlets.
47. 47
RECOMMENDATION
Although JK Cement Ltd. (JK White Cements Works) is an established and
known brand in the market scenario it would be beneficial for them if they pull
their socks now and work on Promotional Activities and Marketing Strategies
for differentiating advantage enjoyed by the competitors.
JK White Cement needs to really plan heavy and systematic investments for
promotions of their products if they really want to excel in the retail market. This
is primarily recommended because promotional support is the back bone of
marketing and sales.
Company should arrange more meetings with painters and retailers to aware
about our product Primaxx.
Company should driver more promotional activity to aware about Primaxx.
To sustain top 3 position in the primer sector, first company should beat Nerolac
and Dulux by aggressive team work.
Company should appoint more versatile distributor in Ahmedabad area as
early as possible. So that market can be covered as and sale can be increased in
that area as compared to other brands.
West Ahmedabad has large growing market. There is lot of market yet not
being covered by JK Products. Making contact and relation with retailers will
help in creating awareness.
49. 49
BIBLIOGRAPHY
1) J K White Cement hand book
2) J K brochures
3) Marketing Management - Philip Kotler
4) Marketing Research - Naresh Malhotra
5) Website - www.jkcement.com/