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IPO Communications<br />Preparing for Your Close-up<br />
It’s a <br />Journey<br />not a destination<br />2<br />
The journey... <br />PRE-IPO<br />IPO<br />POST-IPO<br />3<br />
Let’s look at it this way...<br />4<br />
Positioning: getting ready to sell<br />5<br />
the jargon<br />consistent<br />a market message<br />Establish a messaging framework<br />Cut out <br />Be<br /><ul><li>H...
Need expressed
Need addressed</li></ul>Develop<br />6<br />
Generate one consistent message<br />Internal Communications<br />Website<br />Social Media<br />Presentations<br />Boiler...
The website.<br />Where is the first place potential investors go?<br />95%<br />of financial journalists go to a company’...
Best practice examples<br />9<br />
Resources<br />Q4 Web Systems white paper<br />http://www.q4blog.com/2011/01/12/ir-website-best-practices-free-q4-whitepap...
PR & Media: Building Visibility<br />11<br />
The IPO: Selling the Offering<br />12<br />
Presentation<br />13<br />
	it’s about distilled nuggets<br />mission<br />product description<br />table of contents<br />board<br />values<br />vis...
Moving up the value chain<br />15<br />Services<br />Mission<br />Spacecraft<br />Payload<br />Subsystems<br />Components<...
Domestic sales<br />International sales<br />Liuyang Fireworks Current<br />95%<br />5%<br />Liuyang Fireworks Target <br ...
Beyond the presentation – Corporate video<br />17<br />
Prospectus and gatefold<br />18<br />
The delivery <br />19<br />
Presentation coaching: how it works <br />20<br />
We prepare you to meet them<br />21<br />
Who you will meet<br />22<br />
Congratulations you’re public!<br />23<br />
New opportunities and new responsibilities<br />Conference<br />Calls<br />Conferences<br />Regulatory<br />Requirements<b...
The solution: Solid IR infrastructure<br />25<br />
PRE-IPO<br />IPO<br />POST-IPO<br />Path to public markets success<br /><ul><li>Strong positioning
Core messages in place
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IPO Communications

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IPO Communications

  1. 1. IPO Communications<br />Preparing for Your Close-up<br />
  2. 2. It’s a <br />Journey<br />not a destination<br />2<br />
  3. 3. The journey... <br />PRE-IPO<br />IPO<br />POST-IPO<br />3<br />
  4. 4. Let’s look at it this way...<br />4<br />
  5. 5. Positioning: getting ready to sell<br />5<br />
  6. 6. the jargon<br />consistent<br />a market message<br />Establish a messaging framework<br />Cut out <br />Be<br /><ul><li>How do you compete?
  7. 7. Need expressed
  8. 8. Need addressed</li></ul>Develop<br />6<br />
  9. 9. Generate one consistent message<br />Internal Communications<br />Website<br />Social Media<br />Presentations<br />Boilerplate<br />Promotional Material<br />Marketing Communications<br />7<br />
  10. 10. The website.<br />Where is the first place potential investors go?<br />95%<br />of financial journalists go to a company’s website first<br />75%<br />of institutional investors visit weekly<br />8<br />
  11. 11. Best practice examples<br />9<br />
  12. 12. Resources<br />Q4 Web Systems white paper<br />http://www.q4blog.com/2011/01/12/ir-website-best-practices-free-q4-whitepaper/ <br />CICA website<br />10<br />
  13. 13. PR & Media: Building Visibility<br />11<br />
  14. 14. The IPO: Selling the Offering<br />12<br />
  15. 15. Presentation<br />13<br />
  16. 16. it’s about distilled nuggets<br />mission<br />product description<br />table of contents<br />board<br />values<br />vision<br />growth strategy<br />last year’s results<br />awards<br />somethingbig coming<br />features<br />capabilities<br />benefits<br />head shots<br />intellectualproperty<br />corporategovernance<br />media coverage<br />valueproposition<br />14<br />
  17. 17. Moving up the value chain<br />15<br />Services<br />Mission<br />Spacecraft<br />Payload<br />Subsystems<br />Components<br />Traditional strength<br />Current opportunity<br />15<br />
  18. 18. Domestic sales<br />International sales<br />Liuyang Fireworks Current<br />95%<br />5%<br />Liuyang Fireworks Target <br />50%<br />Growth Strategy<br />50%<br />16<br />
  19. 19. Beyond the presentation – Corporate video<br />17<br />
  20. 20. Prospectus and gatefold<br />18<br />
  21. 21. The delivery <br />19<br />
  22. 22. Presentation coaching: how it works <br />20<br />
  23. 23. We prepare you to meet them<br />21<br />
  24. 24. Who you will meet<br />22<br />
  25. 25. Congratulations you’re public!<br />23<br />
  26. 26. New opportunities and new responsibilities<br />Conference<br />Calls<br />Conferences<br />Regulatory<br />Requirements<br />Retail Shareholders<br />Annual Meetings<br />Quarterly<br />Reporting<br />Board<br />Meetings<br />Investor<br />Days<br />Press<br />Releases<br />Media Scrutiny<br />Roadshows<br />24<br />
  27. 27. The solution: Solid IR infrastructure<br />25<br />
  28. 28. PRE-IPO<br />IPO<br />POST-IPO<br />Path to public markets success<br /><ul><li>Strong positioning
  29. 29. Core messages in place
  30. 30. Solid presentation & support materials
  31. 31. Prepared management
  32. 32. IR infrastructure in place
  33. 33. Follow best practices</li></ul>26<br />
  34. 34. 27<br />
  35. 35. Questions?<br />
  36. 36. Thank you!<br />

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