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IPO Communications Preparing for Your Close-up
It’s a  Journey not a destination 2
The journey...  PRE-IPO IPO POST-IPO 3
Let’s look at it this way... 4
Positioning: getting ready to sell 5
the jargon consistent a market message Establish a messaging framework Cut out  Be ,[object Object]
Need expressed
Need addressedDevelop 6
Generate one consistent message Internal Communications Website Social Media Presentations Boilerplate Promotional Material Marketing  Communications 7
The website. Where is the first place potential investors go? 95% of financial journalists go to a company’s website first 75% of institutional investors visit weekly 8
Best practice examples 9
Resources Q4 Web Systems white paper http://www.q4blog.com/2011/01/12/ir-website-best-practices-free-q4-whitepaper/  CICA website 10
PR & Media: Building Visibility 11
The IPO: Selling the Offering 12
Presentation 13
	it’s about distilled nuggets mission product description table of contents board values vision growth strategy last year’s results awards somethingbig coming features capabilities benefits head shots intellectualproperty corporategovernance media coverage valueproposition 14
Moving up the value chain 15 Services Mission Spacecraft Payload Subsystems Components Traditional strength Current opportunity 15
Domestic sales International sales Liuyang Fireworks Current 95% 5% Liuyang Fireworks Target  50% Growth Strategy 50% 16
Beyond the presentation – Corporate video 17
Prospectus and gatefold 18
The delivery  19
Presentation coaching: how it works  20
We prepare you to meet them 21
Who you will meet 22
Congratulations you’re public! 23
New opportunities and new responsibilities Conference Calls Conferences Regulatory Requirements Retail Shareholders Annual Meetings Quarterly Reporting Board Meetings Investor Days Press Releases Media Scrutiny Roadshows 24
The solution: Solid IR infrastructure 25
PRE-IPO IPO POST-IPO Path to public markets success ,[object Object]
Core messages in place

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