The Changing Expectations of the IR Web Audience

1,232 views

Published on

The web has gone mobile and your investors are on the move. How can your investor website keep up?

Takeaways of this presentation include:
-How to stay current;
-Learn about accessibility and evolving web standards; and
-Ensure your technology is keeping pace with your shareholders.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,232
On SlideShare
0
From Embeds
0
Number of Embeds
89
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Changing Expectations of the IR Web Audience

  1. 1. The Changing Expectations ofthe IR Website Audience
  2. 2. Agenda1. How the web is changing2. How user expectations are changing3. What to do about it4. Examples of effective execution
  3. 3. Today’s presenters • Hugh Carter Studio Manager, TMX Equicom • Catherine Crofton Vice President, Sales and Marketing Q4 Web Systems
  4. 4. What’s changing?People increasingly want a customizableexperience: Let me have it my way
  5. 5. What’s changing?Everybody is using a different device
  6. 6. What’s changing?User requirements are context dependent
  7. 7. The web is going mobile, but what is mobile?The web is going mobile, but what ismobile?
  8. 8. The web is going mobile, but what is mobile?
  9. 9. User experienceis important
  10. 10. What do we do about this?
  11. 11. What do we do about this? 1 Stay current 2 Think of the user 3 Give them a choice 4 Simplify 5 Pay attention
  12. 12. 1 stay current
  13. 13. 1 stay current
  14. 14. 1 stay current
  15. 15. 1 stay current
  16. 16. 1 stay current
  17. 17. 2 think of the user
  18. 18. 2 think of the userDivide users into groups> Investors > Customers Institutional > Partners Retail Prospective vs existing > Mobile
  19. 19. 2 think of the userWhat is their main goal when coming toyour site?Institutional Retail MobileHigh-level Company overview Corporate AddressInstant access Recent share history IR contact informationManagement Bios RSS/Twitter Feeds Ticker Symbol
  20. 20. 2 think of the userWhat can we do to make that connection as fast as possible?
  21. 21. 2 think of the user
  22. 22. 2 think of the user
  23. 23. 2 think of the user
  24. 24. 3 give them a choice
  25. 25. 3 give them a choice
  26. 26. 4 simplify
  27. 27. 4 simplifyContent management system
  28. 28. 4 simplifyPress release feeds and e-mail list automationInstant distribution from the wire to your subscribers
  29. 29. 5 pay attention
  30. 30. 5 pay attention
  31. 31. The Changing Expectations ofthe IR Website Audience
  32. 32. Questions?

×