Want to connect withretail investors?We can help.
You love retail investors.2
1 in 2 Canadians own stock.3
It’s a lucrative market$$$!4
An average portfolio size of$60-$100K5
It’s a stable market.6
Only 1 in 5 retail investorstrades on a monthly basis.7
But it’s a tough marketto reach.8
“I can’t afford   “I don’t always an advertising    get a lot of campaign.”        media coverage.”“I can’t possibly call ...
SOCIAL MEDIA!10
“No way.”“Investors don’t really use social media.”11
Yes, they do.  10.2 million        1 billion   600 million   722,000 page       4.7 millionvisitors monthly    tweets/week...
13
What’s waggle?14
An online communityin which companies candirectly connect withinvestors in a credible& manageable forum.15
Companies            Investors 16
How is Waggle different?•	   Limited anonymity•	   A managed community•	   Backed by the TMX Group•	   Quality participant...
Let’s go back toretail investors.Why do theycare about Waggle?18
4 good reasons.•	   Connecting•	   Collaborating•	   Crowd Sourcing•	   Convenience19
How do I becomepart of Waggle?20
Let me show you.21
Questions?22
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Reaching Retail Investors with Waggle, the TSX's new social network

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Reaching Retail Investors with Waggle, the TSX's new social network

  1. 1. Want to connect withretail investors?We can help.
  2. 2. You love retail investors.2
  3. 3. 1 in 2 Canadians own stock.3
  4. 4. It’s a lucrative market$$$!4
  5. 5. An average portfolio size of$60-$100K5
  6. 6. It’s a stable market.6
  7. 7. Only 1 in 5 retail investorstrades on a monthly basis.7
  8. 8. But it’s a tough marketto reach.8
  9. 9. “I can’t afford “I don’t always an advertising get a lot of campaign.” media coverage.”“I can’t possibly call them all.”9
  10. 10. SOCIAL MEDIA!10
  11. 11. “No way.”“Investors don’t really use social media.”11
  12. 12. Yes, they do. 10.2 million 1 billion 600 million 722,000 page 4.7 millionvisitors monthly tweets/week users views a month visitors monthly 23 million page 51 million page views/month views/month 12
  13. 13. 13
  14. 14. What’s waggle?14
  15. 15. An online communityin which companies candirectly connect withinvestors in a credible& manageable forum.15
  16. 16. Companies Investors 16
  17. 17. How is Waggle different?• Limited anonymity• A managed community• Backed by the TMX Group• Quality participants will rise to the top17
  18. 18. Let’s go back toretail investors.Why do theycare about Waggle?18
  19. 19. 4 good reasons.• Connecting• Collaborating• Crowd Sourcing• Convenience19
  20. 20. How do I becomepart of Waggle?20
  21. 21. Let me show you.21
  22. 22. Questions?22

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