Personal Branding For Tech Executives


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Economic instability combined with the evolution of the roles and expectations of technology leadership make it more important than ever for tech executives to take advantage of the tools and techniques available via social media for promoting their individual personal brands. This presentation explores the questions to ask yourself before embarking in the use of these tools to enhance your career.

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Personal Branding For Tech Executives

  1. 1. Personal Branding forTechnology Executives<br />The Social Media Question<br />Presented by Todd Nilson<br />
  2. 2. Tonight<br />career management in 2010<br />5 critical questions<br />balancing<br />step by step<br />measurement<br />
  3. 3. The old rules no longer apply.<br /><ul><li> Economy
  4. 4. Instability
  5. 5. Unemployment Rate
  6. 6. Market Instability</li></li></ul><li>The new rules…<br />Being technical isn’t good enough<br />Got to know the business<br />Got to be strategic<br />Got to drive innovation<br />No such thing as “permanent” employment<br />
  7. 7. State of the CIO Survey 2010<br />21% and rising!<br />
  8. 8. Tech leaders endangered?<br />Chief Information Officer<br />Director of IT<br />Chief Technology Officer<br />Manager of Information Systems<br />
  9. 9.
  10. 10. Five Critical Questions<br />
  11. 11. Many, many options<br />
  12. 12. Who do you want to reach?<br />Top influencers<br />Peers<br />Potential employers<br />Potential partners<br />
  13. 13. What do they want?<br />Real conversation<br />New ideas<br />Analysis<br />Humor / wit / fun<br />Attention<br />
  14. 14. What action do you want them to take?<br />Comment<br />Follow / friend / connect<br />Link / review / recommend<br />Buy<br />Hire<br />Meet<br />Partner<br />Engage!<br />
  15. 15. How will you convince them?<br />Your distinctive…<br />Skills<br />Knowledge<br />Experiences<br />
  16. 16. How far are you prepared to go?<br />Patience<br />Tenacity<br />Alertness<br />Curiosity<br />Responsiveness<br />Interestingness<br />
  17. 17. 5 Critical Questions<br />Who do you want to reach?<br />What do they want?<br />What action do you want them to take?<br />How will you convince them?<br />How far are you prepared to go?<br />
  18. 18. Balance social media with work<br />Know company policies<br />Set realistic goals<br />Start small<br />Stay manageable<br />Remember disclaimers<br />If it’s not fun, stop!<br />
  19. 19. Step by Step: Getting Started<br />What is the right channel for me?<br />Demographics<br />Writing, long or short?<br />Pictures<br />Audio<br />Video<br />One or many channels?<br />How often is normal?<br />
  20. 20. What is the right channel for me?<br />
  21. 21. Social Network Demographics<br />
  22. 22. Top global companies use many channels…<br />Source:<br />
  23. 23. … and reap significant rewards.<br />21<br />
  24. 24. But most of them started small.Just one channel.<br />
  25. 25. How often is normal?<br />Twitter or Facebook: 30 minutes a day<br />Blogs: 2 updates a week<br />Bottom line: When you feel like it!<br />
  26. 26. Measuring Your Investment<br />24<br />Unique visitors<br />Pages visited<br />Time on site<br />Bounce rate<br />Posts<br />Comments<br />Post: Comment ratio<br />Search engine ranking<br />Sentiment <br />Reviews<br />Recommendations<br />Referrals<br />Tweets<br />Retweets (RTs)<br />Mentions<br />Connections<br />Followers<br />
  27. 27. Some Free Tools<br />Google Analytics / Woopra<br />Google Alerts<br />HootSuite<br />
  28. 28. About Social Syntax<br />Part of SPR Companies<br />A communications consultancy<br />Strategy, governance and accountability for social media efforts<br />Performance management through planning and metrics<br />Learn more…<br />
  29. 29. Contact Me<br />414.378.2083<br /><br />@socialsyntax<br />